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March 16, 2021 34 min

Learn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard,  opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision.

Five things you’ll learn from this episode:

  • How to use HARO and ProfNet more efficiently  
  • The difference between HARO and ProfNet 
  • How to carefully read HARO and ProfNet queries
  • How you should respond to a reporter on HARO and ProfNet 
  • How to build relationships with a reporter through HARO and ProfNet 
  • Quotables

  • “HARO: It’s an immensely popular platform, and we love the love that people have for the service.” — Allison Richard, @helpareporter
  • “Don’t give up on a failed first pitch.” — Allison Richard, @helpareporter
  • If you enjoyed this episode, would you please share it with others and leave us a review?

    About Allison Richard

    Allison Richard is the opportunities manager of members and content at Cision. She helps oversee the company’s HARO and ProfNet platforms, providing product knowledge and promoting each platform’s value to clients. She loves hearing success stories from clients who’ve found or served as experts in content due to these services.

    Guest’s contact info and resources:

  • Allison Richard on Linkedin
  • Help a Reporter Out on Twitter
  • Cision on Twitter
  • Additional Resources:

  • HARO: Take your pitch to the next level
  • Listen to our episode with HARO’s founder Peter Shankman
  • Sponsored by:

  • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.
  • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

  • About your host, Jason Mudd

    On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies for 2021.

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