How to use HARO and ProfNet with Cision’s Allison Richard

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Learn HARO and ProfNet best practices and how to give your query the best chance at a response with our guest Allison Richard,  opportunities manager of members and content at Cision. Allison has been in the industry since 2003 and started as the media research supervisor for Cision.

Five things you’ll learn from this episode:

1. How to use HARO and ProfNet more efficiently  
2. The difference between HARO and ProfNet 
3. How to carefully read HARO and ProfNet queries
4. How you should respond to a reporter on HARO and ProfNet 
5. How to build relationships with a reporter through HARO and ProfNet 

Quotables

• “HARO: It’s an immensely popular platform, and we love the love that people have for the service.” — Allison Richard, @helpareporter
• “Don’t give up on a failed first pitch.” — Allison Richard, @helpareporter

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About Allison Richard

Allison Richard is the opportunities manager of members and content at Cision. She helps oversee the company’s HARO and ProfNet platforms, providing product knowledge and promoting each platform’s value to clients. She loves hearing success stories from clients who’ve found or served as experts in content due to these services.

Guest’s contact info and resources:

• Allison Richard on Linkedin
• Help a Reporter Out on Twitter
• Cision on Twitter
• cision.com

Additional Resources:

• HARO: Take your pitch to the next level
• [e-mail]
• Listen to our episode with HARO’s founder Peter Shankman

Sponsored by:

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

About your host, Jason Mudd

On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza H

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Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.