Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry.
Five things you’ll learn from this episode:
- The benefits of having a company podcast
- The challenges of starting a podcast
- How to promote your podcast
- If a video or audio-only podcast will work better for you
- The most important element for a successful podcast or video series
Quotables
- “Depending on the industry you’re in, you need a secure infrastructure to sustain your podcast inventory.” — @mkatewarnock
- “There’s nothing more personal and humanizing than the human voice.” — @mkatewarnock
- “If you interview guests on your podcast, you can drive brand awareness and business for your company.” — @mkatewarnock
- “The platforms today are so user-friendly, it really doesn’t take anybody with any sophisticated knowledge to produce a podcast.” — @mkatewarnock
- “Make your podcast something you can be proud of and that can stand the test of time.” — @mkatewarnock
If you enjoyed this episode, would you please share it with others and leave us a review?
About Kate Warnock
Kate is a health industry nerd having spent her entire career in this sector, first with a large health insurance company, and now in a healthcare technology firm. She is currently the director of communications and brand strategy at Forcura.
Guest’s contact info and resources:
Sponsored by:
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
- Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.
About your host, Jason Mudd
On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
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