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June 1, 2021 18 min

Learn how to effectively work with influencers with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Five things you’ll learn from this episode:

  • Mistakes companies make when working with influencers
  • The difference between an influencer and a spokesperson 
  • The slippery slope of working with influencers who buy followers
  • Why influencers are relevant to B2B brands
  • The value of micro influencers
  • Quotables

  • “Every major influencer and many household brands buy fake (or real) followers.” — @jasonmudd9
  • “If you have a million social media followers and half of them are fake, then half of your audience isn’t going to engage with your content at all.” — @jasonmudd9
  • “If you’re not getting authentic engagement on social media, the social media algorithm won’t place posts as often.” — @jasonmudd9
  • “The more followers an influencer has, the less credibility they can have with their audience.” — @jasonmudd9
  • About Jason Mudd

    Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.

    Clients love Jason’s passion, innovation, candor, commitment, and award-winning team. In an increasingly tech-forward world, Jason’s grasp of technological demands on companies provides his clients in multiple sectors a unique advantage toward reaching their top audiences.  At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups and writes about public relations trends and best practices for national businesses.

    Jason’s contact info and resources:

  • Twitter: @jasonmudd9
  • LinkedIn:
  • Website:
  • Have a question for Jason?  Email:
  • Additional Resources:

  • Check a Twitter account for fake followers: Follower Audit
  • Check an Instagram account for fake followers:
  • Sponsored by:

  • We are thrilled to have Burrelles sponsor our solocast episodes. Thanks to Burrelles for its support. Burrelles has a special offer exclusively for On Top of PR fans. Check it out at
  • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.
  • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
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