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March 23, 2021 28 min

Learn how to improve your company’s online reputation with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Five things you’ll learn from this episode:

  • How online reviews compare to your online reputation  
  • Steps to auditing your company’s online reputation 
  • The importance of domain authority 
  • What you can do offline to improve your online reputation 
  • How to find the right agency to help improve your company’s online reputation 
  •  Quotables

  • “The idea of online reputation management is making sure you have that positive first impression when someone is ‘window shopping’ your brand on the internet.” — @jasonmudd9
  • “Make sure you’re investing in optimizing pages that will rank higher more organically and naturally because of their domain authority.” — @jasonmudd9
  • “By improving the offline part of a business, we’re able to help improve the online portion of a company’s reputation.” — @jasonmudd9
  • “You didn’t earn a bad reputation instantly or overnight, so don’t expect a positive reputation to develop overnight.” — @jasonmudd9
  • If you enjoyed this episode, would you please share it with others and leave us a review?

    About Jason Mudd

    Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002.

    At Axia, Jason attracts, develops, retains, innovates, and leads top PR talent and clients. He oversees strategic communications for the firm’s national clients and provides high-level consultations to client leadership teams at billion-dollar global brands, both business-to-business and business-to-consumer, including spokesperson training, crisis communications management, analytics, social media, online reputation management, and more. He also speaks frequently to corporations and industry groups and writes about public relations trends and best practices for American City Business Journals and other national businesses.

    Jason’s contact info and resources:

  • Twitter: @jasonmudd9
  • LinkedIn:
  • Website:
  • Have a question for Jason?  Email:
  • Additional Resources: GoFullPage - Full Page Screen Capture 

    Sponsored by:

  • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.
  • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
  • We are thrilled to have Burrelles sponsor our solocast episodes. Thanks to Burrelles for its s

  • Burrelles
    This solocast episode is brought to you by media monitoring company Burrelles.

    On Top of PR is brought to you by ReviewMaxer

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