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March 30, 2021 32 min

Our episode guest is Gideon Fidelzeid, managing editor at PRWeek. Gideon’s covered the PR industry for two decades, and his insights into the industry have been informed through his leadership on projects like the annual PRWeek Awards, Best Place to Work, and Salary Survey.

Five things you’ll learn from this episode:

  • What are PR industry trends?
  • What might the future look like for the PR profession?
  • How has COVID-19 changed the PR industry, and how has the industry pivoted its PR campaigns?
  • What are examples of companies that have some of the best PR campaigns?  
  • What is the importance of diversity and inclusion on communications teams?
  • Quotables

  • “Small PR agencies have so many capabilities these days that I hardly even look at them as small anymore.” — @GFidelzeid
  • “This is a wonderful time to be a PR agency.” — @GFidelzeid
  • “When it comes to the PR industry, I think the glass is more than half full.” — @GFidelzeid
  • “One of the things PR has always been able to hang its hat on is its social media prowess.” — @GFidelzeid
  • “Diversity and inclusion have gone beyond being a nice thing to do. It’s a must-do.” — @GFidelzeid
  • If you enjoyed this episode, would you please share it with others and leave us a review

    About Gideon Fidelzeid

    Gideon Fidelzeid is the managing editor of PRWeek and a senior producer at the Haymarket Studio, PRWeek’s custom content arm. Having covered the PR industry for two decades, Gideon’s insights into the industry have been informed through his leadership on projects like the annual Agency Business Report, Best Places to Work, Salary Survey, Diversity Distinction in PR Awards, and the Comms Report in partnership with Cision.

    Gideon’s contact info and resources:

  • Gideon on Twitter
  • Gideon on LinkedIn
  • PRWeek website:
  • Additional Resources:

  • PR Week awards
  • Sponsored by:

  • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.
  • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
  • Burrelles has a special offer for On Top of PR fans. Check it out at
  • About your host, Jason Mudd

    On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies for 2021.

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