All Episodes

June 29, 2021 30 min

Learn how your brand can achieve competitive separation with our guest, Stan Phelps, founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker.

Five things you’ll learn from this episode:

  • Why only 3% of people and brands are able to think and operate their business differently
  • The two main ways you can stand out and achieve competitive separation  
  • Why you need to be very clear with who your company is for
  • Why being middle of the road could be the downfall of your company
  • What benchmarking is and why it’s a hindrance to thinking different  
  • Quotables

  • “Every weakness has a corresponding strength.” — @StanPhelpsPG
  • “Be very clear who you're for and the customer that you serve and don't be afraid to push off the ones that you're not for.” — @StanPhelpsPG
  • If you enjoyed this episode, would you please share it with others and leave us a review?

    About Stan Phelps

    Stan Phelps is the founder of PurpleGoldfish.com. He is a Forbes Contributor, IBM Futurist, and a keynote speaker.  His award-winning books focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth. He has spoken at over 200 events in 11 countries.

    Guest’s contact info and resources:

  • Stan Phelps on Twitter
  • Stan Phelps on LinkedIn
  • Stan’s website: https://stanphelps.com/
  • Books:
  • Purple Goldfish 2.0 – 10 Ways to Attract Raving Fans
  • Green Goldfish 2.0 - 15 Keys to Driving Employee Engagement
  • Golden Goldfish – The Vital Few
  • Blue Goldfish - Using Technology, Data, and Analytics to Drive Both Profits & Prophets
  • Purple Goldfish Service Edition - The 12 Ways Hotels, Restaurants & Airlines Win the Right Customers
  • Red Goldfish - Motivating Sales and Loyalty Through Shared Passion & Purpose
  • Pink Goldfish - Defy Normal, Exploit Imperfection And Captivate Your Customers
  • Sponsored by:

  • On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies for 2021. Axia is an expert PR firm for national brands.
  • On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
  • Burrelles has a special offer for On Top of PR fans. Check it out at burrelles.com/ontopofpr.
  • Support the show (https://www.buymeacoffee.com/OnTopofPR)

    Share
    Mark as Played

    Advertise With Us

    Popular Podcasts

    Dr. Death: Miracle Man

    Dr. Death: Miracle Man

    Paolo is a smart and handsome surgeon, renowned for his ability to perform surgeries that transform his patients’ lives. When television producer Benita covers him for a story, he’ll transform her life too, but not in the ways she expects. As Benita crosses professional lines to be with him, she learns how far Paolo will go to protect his secrets. And halfway around the world, four doctors at a prestigious medical institute make shocking discoveries of their own that call everything into question. From Wondery comes Season Three of the hit podcast, Dr. Death. MIRACLE MAN tells the story of a globe-trotting surgeon who seduces the medical world, and sweeps one woman off her feet. Hosted by Laura Beil. Dr. Death Season 3: Miracle Man is available now to Wondery+ subscribers early and ad-free. New episodes come out weekly, every Tuesday, for free.

    The Daily

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    Dateline NBC

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeartRadio App.

      Connect

      © 2021 iHeartMedia, Inc.