20 reasons your company's social media sucks — and how to fix it

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In this solocast episode, On Top of PR host Jason Mudd discusses how the top 20 mistakes companies make with social media and how to fix them

Tune in to learn more!

Five things you’ll learn from this episode:

1. How to properly resource your social media department

2. The importance of platform-specific content optimization

3. How to effectively incorporate user-generated content and employee advocacy

4. Why social media crisis planning is crucial 

5. The value of consistency in social media schedules and audits

 

Quotables

"Social media has become its own little marketing department because of all the resources that you really have to put into it." — @JasonMudd9

"If you're not responding to comments and messages, your audience will move on to your competition." — @JasonMudd9

"Social media moves fast. If your reply takes days, your audience has already moved on." — @JasonMudd9

"A sporadic posting schedule makes your brand forgettable." — @JasonMudd9

"Have a crisis readiness response plan in place and ready to go." — @JasonMudd9

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About Jason Mudd, Axia PR

Jason Mudd is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with brands including American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. 

Jason founded Axia Public Relations in 2002. Forbes named Axia one of America’s Best PR Agencies. At Axia, Jason oversees strategic communications for national clients and leads top PR talent. Clients love his passion, innovation, candor, commitment, and award-winning team. He consults with leadership teams at billion-dollar global business-to-business and business-to-consumer brands, advising them on spokesperson training, crisis communications, analytics, social media, online reputation management, and more. 

In an increasingly tech-forward world, Jason’s grasp of the technological demands companies face help his multiple-sector clients reach their target audiences. After teaching himself HTML in 1994, Jason helped pioneer internet marketing strategies as an early adopter of e-commerce, search engine optimization, and social media, inspiring tech giants like Yahoo. He speaks to corporations and industry groups and writes about PR trends and best practices for American City Business Journals and other national outlets.

Guest’s contact info and resources:

Jason Mudd on X

Jason Mudd on LinkedIn

Axia Public Relations 

1:1 consultations and training with Axia 

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improv