AI storytelling and PR strategy with Egnyte’s Jessica Pantages

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In this episode, Jessica Pantages joins host Jason Mudd to explore how AI is reshaping storytelling and public relations

Tune in to learn more!

Our Guest:

Our episode guest is Jessica Pantages, Egnyte’s chief communications officer. With more than 20 years of experience in aerospace, construction, consumer tech, and agriculture, Jessica leads the global corporate marketing team at Egnyte, a B2B software company focused on collaboration, governance, and AI-enhanced solutions. She brings deep insight into how marketing and PR professionals can responsibly and strategically integrate AI into their communications work.

Five things you’ll learn from this episode:

1. How AI is enhancing PR storytelling and content workflows

2. Why marketers must understand prompt crafting and data literacy

3. Ways PR pros can use AI to develop personalized media pitches and optimize translation at scale

4. The importance of AI governance, including style guides, usage policies, and compliance tracking

5. How communications professionals can evolve into “story systems architects”

 

Quotables

“Humans will set the narrative arc and the ethics. Machines will handle the infinite micro stories.” — @JessicaPantages

“If you try to avoid AI now, you're just going to find yourself in a heap of trouble in the future.” — @JessicaPantages

“Treat AI like any other vendor. You need a usage log, disclosure rules, and a style guide.” — @JessicaPantages

“We're just at the beginning of figuring out the prompts that give us usable drafts.” — @JessicaPantages

“AI is a great beginning, but a terrible ending. It still needs human oversight.” — @JasonMudd9

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About Jessica Pantages

Jessica Pantages is the chief communications officer at Egnyte, where she leads the company’s global corporate marketing and communications strategy. With over two decades of experience across aerospace, construction, consumer tech, and B2B software, Jessica brings a deep understanding of how to connect complex technology with real-world audiences.

At Egnyte, she helps teams leverage AI to streamline workflows, enhance storytelling, and maintain brand integrity at scale. Her leadership has been instrumental in navigating major company milestones, including a recent acquisition, and in guiding her team through the evolving landscape of content creation, governance, and digital engagement. Jessica is passionate about blending human creativity with machine insight to shape the future of PR and marketing.

Guest’s contact info and resources:

Jessica Pantages on X

Jessica Pantages on LinkedIn

Egnyte

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