Navigating Professional Growth in Social Media Marketing with Jennifer Radke, National Institute for Social Media

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In this episode, Jennifer Radke joins On Top of PR host Jason Mudd to discuss the evolving landscape of social media marketing careers, professional certification benefits, and strategies for combating burnout in the industry. Tune in to learn more!

🤔 5 things you’ll learn during the full episode:

1. Social media marketing trends

2. The importance of analytics, content management, and keyword analysis

3. How certification can lead to career advancement

4. Strategies for communicating social media value to leadership

5. Ways to combat burnout and imposter syndrome 

🎧 Episode Highlights

[00:00:09] Introduction to Jennifer Radke Jason: "Hello and welcome to On Top of PR. I'm your host, Jason Mudd with Axia Public Relations. Today I'm joined by our special guest, Jennifer Radke from the National Institute for Social Media and Online Marketing certified Professionals."

[00:04:20] Industry Trends and Challenges Jennifer: "One of the trends that we're seeing right now is unfortunate because it hasn't changed... social media marketing professionals are feeling a lack of respect for the work that they do."

[00:13:18] Certification Benefits Jennifer: "54% of those who were certified received a raise as a result of getting their certification, 56% received a promotion."

[00:27:11] Addressing Burnout in Social Media Jennifer: "Burnout is a real thing. So we are seeing and the data in the study has actually shown us that people are leaving the industry right now when we shouldn't be seeing that."

[00:31:26] Finding Community Support Jennifer: "Find a community, whether it be ours or something more in your space. That you can collaborate with, commiserate with and just share resources."

[00:33:28] Healthcare Social Media Example Jennifer: "If you think about that person on your social who's consistently yelling at people and or brands about what they didn't do right. Put that in the perspective of being the person answering that for a health care system in the middle of a global pandemic."

📚 Resources

• Listen to more episodes of the On Top of PR podcast.
• Find out more about Axia Public Relations.
• Jennifer Radke on LinkedIn
• Jennifer Radke on X
• National Institute for Social Media (NISM)
• Online Marketing Certified Professionals (OMCP)
• Get a free NISM eBook  with code "ontopofpr"

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.