Daniel Mendez of Collective Measures shares how the importance of early and active networking.
Tune in to learn more!
Our Guest:
Our episode guest is Collective Measures’ Daniel Mendez, vice president of earned and owned media. He helps B2B companies integrate PR into their broader marketing strategies to support brand awareness, lead generation, and buyer engagement.
Five things you’ll learn from this episode:
1. How PR can influence and support the B2B sales cycle
2. Why aligning PR, marketing, and sales messaging improves buyer engagement
3. How earned media helps generate leads
4. The role of PR in positioning executives as trusted industry thought leaders
5. Why measurement matters — and how to report PR impact in a B2B environment
Quotables
“The B2B buyer journey is long, complex, and very content-heavy.” — @DanielMendez
“PR creates third-party validation that sales teams can use to move buyers forward.” — @DanielMendez
“When PR, marketing, and sales aren’t aligned, the buyer feels the disconnect.” — @DanielMendez
“If you want measurable results from PR, it has to support business goals, not just brand awareness.” — @DanielMendez
“There’s no reason PR should be a silo anymore. It belongs in the B2B revenue conversation.” — @DanielMendez
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About Daniel Mendez
Daniel Mendez is vice president of earned and owned media at Collective Measures, a Minneapolis-based performance marketing agency. With more than 15 years of experience across public relations, content marketing, and media strategy, Daniel helps B2B companies connect PR with business outcomes.
At Collective Measures, Daniel works closely with marketing and sales teams to align messaging, support each stage of the buyer journey, and use earned media to drive awareness and credibility in niche markets. His approach bridges strategy and execution, making PR a measurable, impactful part of the demand generation engine.
Guest’s contact info and resources:
Additional Resources:
Navigating PR and communications hiring with Brooke Kruger
How public relations impacts company reputation, revenue, and recruiting
Corporate comms, PR, and marketing employee turnover and staffing is hurting brands
Recorded: May 10, 2025
Our On Top of PR sponsors:
Production sp
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
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