Pitching to podcasts

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In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts. 

Tune in to learn more!

Five things you’ll learn from this episode:

1. Do your research — know the show

2. Pitch uniqueness and expertise

3. Follow up

4. Avoid common mistakes

5. Preparation and promotion matters

 

Quotables

“It’s ultra-important to consume the podcast before pitching to understand its focus.” — @JasonMudd9 

“When you send a pitch, provide some context about who your expert is. A link to their LinkedIn profile would be great. If they have a common name like John Smith, maybe include a photo of what they look like so when we’re doing our due diligence, we can easily find them.” — @JasonMudd9 

“You’d be better off spending time crafting one great pitch than spending a little time on hundreds of pitches and getting a bunch of no’s. Double down on the shows that have the right audience, the right topic, and the right fit.” — @JasonMudd9 

“Come up with a really good topic — something unique that your guest has a provocative, contrarian, or unique point of view on. I’m looking for something that really pops and resonates with our audience.” — @JasonMudd9 

“It might be easy to say it’s easier to pitch a podcast than it is a major news outlet, but you’ve got to keep in mind there are big-time podcasts out there that are just as in demand as any mainstream, tier-one media outlet.” — @JasonMudd9 

If you enjoyed this episode, please take a moment to share it with a professional colleague or friend. You may also share your experience with others, buy me a coffee, or leave us a quick podcast review.

Host contact info and resources:

Jason Mudd on X

Jason Mudd on LinkedIn

Axia Public Relations website

Proven process for earned media coverage

Solocast 130: Media pitching tips

E-book: Learn Media Relations from the Media

Additional Resources from Axia Public Relations:

Listen to more episodes of the On Top of PR podcast.

Find out more about Axia Public Relations.

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• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.