In this episode, Shel Holtz joins On Top of PR host Jason Mudd to discuss AI in corporate communications.
Tune in to learn more!
Our Guest:
Shel Holtz leads communications innovation at Webcor, a premier commercial construction firm. As Webcor’s senior director of communication, Holtz pioneers AI integration in corporate communications. He brings over two decades of Fortune 400 experience and strategic communication expertise to help organizations navigate digital transformation.
Five things you’ll learn from this episode:
1. Strategic AI implementation in PR workflows
2. Advanced prompting techniques for superior AI-generated content
3. Cutting-edge AI platforms for diverse media creation, from visuals to audio
4. Essential guidelines for ethical AI use in communications
5. Career advancement strategies in an AI-enhanced PR landscape
Quotables
"AI is transforming PR fundamentally. It's not about uniform implementation but personalized workflows that enhance strategic thinking." — @ShelHoltz
"The future belongs to communicators who leverage AI for enhanced productivity while maintaining human creativity." — @ShelHoltz
"Strategic AI disclosure builds trust. Be transparent when AI use could influence audience perception." — @ShelHoltz
"AI liberates PR professionals from routine tasks, enabling focus on high-value strategic planning." — @ShelHoltz
"Success in modern PR requires mastering AI as a strategic tool, not fearing it as a replacement." — @ShelHoltz
"Effective AI implementation requires understanding both technology capabilities and human communication needs." — @ShelHoltz
"Tomorrow's PR leaders will be those who strategically combine AI efficiency with human insight." — @ShelHoltz
"I'm definitely leading the charge of AI within my organization, showing examples and inspiring others instead of thinking the old way." — @JasonMudd9
"We can produce more volume than before at a greater quality using AI. That's what makes us more valuable to our clients." — @JasonMudd9
If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through buy me a coffee or by leaving us a quick podcast review.
Guest’s contact info and resources:
LinkedIn: Shel Holtz
Website: holtz.com
Twitter: @ShelHoltz
Additional resources from Axia Public Relations:
Listen to more episodes of the On Top of PR podcast.
Find out more about Axia Public Relations.
- On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
- On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.
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