One Knight in Product

One Knight in Product

I’m your host, Jason Knight, and One Knight in Product is your chance to go deep into the wonderful world of product management, product marketing, startups, leadership, diversity & inclusion and much more! My goal with One Knight in Product has always been to bring real chat to the over-idealised world of product management and mix thought leader interviews with day-to-day practitioners from around the world. I want to ask hard, but fair, questions and bring some personality and good, old-fashioned dry British humour to building products. Subscribe to and share the best product podcast! No others come close 😎

Episodes

April 18, 2025 26 mins

Alexandar Murauski is an expert in all things related to product localisation and the CEO of Alconost, a platform that aims to help product teams unlock global growth through AI-enhanced localisation.

Alexander's hot take? That the language your product "speaks" is a fundamental part of the product's user experience, and is often left lacking. It's important to consider localisation upfront, and ensure that you take cultural consid...

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Andriy Burkov is a renowned machine learning expert and leader. He's also the author of (so far) three books on machine learning, including the recently-released "The Hundred-Page Language Models Book", which takes curious people from the very basics of language models all the way up to building their own LLM. Andriy is also a formidable online presence and is never afraid to call BS on over-the-top claims about AI capabilities via...

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Sam Greenwood is an emotional resilience coach who works with product managers to help them survive at the intersection of emotional stress and product leadership. His goal is to help product managers build EQ, communication and leadership and AI-proof their careers.

Sam's hot take? That we are on the cusp of societal collapse and product managers, as well as people in tech in general, have taken their eye off the ball. Product peo...

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Olha Yohansen-Veselova is a product growth and product optimisation expert who has now gone solo and is helping companies with their onboarding. Olha is also a startup mentor and advisor, and is passionate about product managers living up to their full potential.

Olha's hot take? That product managers need to beyond being facilitators and unblockers, and move towards being true growth partners to the business. Too many people are w...

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About the Episode

Elena Verna is a renowned growth consultant who has worked at and with a glittering array of well-known tech companies. She's a strong advocate of career optionality and solopreneurship, as well as the author of a popular growth newsletter, Reforge instructor and popular LinkedIn content creator with her insightful posts and searing memes. Just don't call her an influencer.

Episode highlights:

 

1. Solopreneurship...

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Zoe Laycock is the Product Marketing Lead for Diffblue, an AI-powered testing platform, and is passionate about promoting and elevating the role of product marketing, as well as advocating for diversity, equity, and inclusion (DEI) in the tech sector.

Zoe's hot take? That product people need to get serious about ethical AI, and put people, processes and protections in place to ensure that AI products create the impact that we all w...

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Myles Sutholt is a Germany-based product leader working for an Africa-based startup where he's helping to digitise the health supply chain across the continent, with a "laser focus" on creating user value alongside business value and fostering motivated, dynamic teams.

His hot take? That leaders too often rely on gut feel and recency bias when performing performance reviews, relying on point-in-time assessments and trying to be nic...

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Martin Eriksson is the co-founder of Mind the Product, and co-author of the "Product Leadership" book. Martin has worked with a multitude of companies and has been heavily involved in the VC side of product management. These days, he's advising and coaching companies as well as trying to help us all make good decisions by writing a new book, "The Decision Stack", alongside its supporting website.

Episode highlights: 1. The vast maj...

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Martijn Versteeg is the founder of Group Effort, an organisation that fosters connections & facilitates the growth of scale-up leaders through peer groups, offsites and workshops.

His hot take? That product people should stop looking for the "golden nugget" of knowledge. Martijn argues that instead of seeking a single breakthrough insight, product managers should focus on consistent iteration and learning through small, increme...

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Martijn Moret is the founder of DataSquirrel.ai, a company focused on leveraging AI to humanise and simplify data analysis for product managers and non-tech managers.

His hot take? Most product managers neglect data—not because they dislike it, but due to a lack of time and skills, which can lead to wrong priorities and poor decision-making. He also highlights the current limitations of AI in data analysis, emphasising that while A...

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🎄 Deck the Halls with Go-To-Market! 🎄 I spoke with Maja Voje for a convivial Christmas chat about all things product and growth. We discussed:

  • 2024 Retrospectives and 2025 Predictions

  • Product Management and Go-To-Market Strategies

  • AI in Workflows and Whether Product Management is Dead 💀

  • LinkedIn Growth Strategies

  • Balancing Opportunities and When To Say No

  • Networking and Community Building

This is the audi...

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Adam Dille is the SVP of Product Engineering at Quantum Metric, a company specialising in experience analytics for some of the world's biggest brands. Despite his engineering roots, Adam's relentless curiosity about the WHY behind building products led him to embrace product thinking and how to build products better.

His hot take? The traditional product trio - PM, design, and engineering - isn't enough anymore. He advocates for tr...

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Grace Yusuff is a London-based "reluctant product manager" and introvert who thought she could never do the job. She has since fallen in love with the role and now works as a product manager and early-career mentor, helping others get into tech.

Her hot take? That introversion is a superpower for product managers and something to be embraced rather than overcome. She is a strong advocate for people to find their own way in product ...

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Assaph Mehr is an Australia-based product & people leader as well as a published fantasy author, who also uses his writing chops to produce a newsletter, "Rise of the Product Leader".

His hot take? That LLMs and other generative AI tools are the equivalent of an angle grinder. For those who don't know, angle grinders have big, spinning metal discs that make them ideal tools for certain use cases (like cutting up concrete) but a...

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Matt Maier is a product marketer and AI enthusiast from Irvine, California, with a background spanning the Air Force, aerospace, healthcare, and startup consulting.

His hot take? Within 5 years, employment as we know it will sharply decline. Matt predicts that advancements in AI will render traditional employee-employer relationships obsolete, because why would companies hire people to do easily automatable tasks? On the other hand...

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Yael Mark is a behavioural scientist turned product manager, who is passionate about helping others unlock the power of user-centred product design by embracing behavioural science. She believes that understanding human behaviour and cognitive biases can drive better product decisions and stakeholder alignment, as well as make sure we do it ethically.

Episode highlights:

 

1. Behavioural science helps product managers design for re...

  • Returning guest Eisha Armstrong is the co-founder of Vecteris and author of books like "Productize" and "Fearless", which talk about that tricky journey from a professional services to product organisation. She's back to talk about her latest book, "Commercialize", which gives us the skinny on how to monetise, sell, and market productised offerings in transforming B2B professional services firms.

    Episode highlights:

     

    1. Product st...

  • Andy Budd is a designer-turned-venture partner who founded one of the UK's first UX agencies before pivoting to help early-stage startup founders make good product decisions and get to product/market fit. He's recently released "The Growth Equation", a book that distils some of the common themes he sees across early-stage companies and aims to give them the best chance of success. We spoke all about the themes from the book, as wel...

    Jas Shah is a fintech product consultant based in London who helps small startups and management services organizations build winning products, whilst keeping his pulse on the fintech scene.

    His hot take? That product management is one of the least glamorous functions in an organisation. It's often portrayed as a sexy role where you're the "CEO of the product" with autonomy and responsibility, but for most product managers, the rol...

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    Victoria Sakal is a growth and go-to-market expert who loves to turn customer, market and competitor insight in product, brand and business growth strategies.

    Her hot take? That companies are either paying the "research tax" - spending too much time and money on research and never making a move - or the "stupid tax" - making decisions based purely on gut feel and no evidence. Both of these taxes can get your organisation in trouble...

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