On this episode, I speak to my friend Nesrine Changuel, product coach and author of the new book "Product Delight". Nesrine started her career at Bell Labs as a research engineer before moving into product management at Microsoft, Spotify, and Google, where she even held the title "PM for Delight" on Google Meet. Her work focuses on how products can go beyond functionality to create genuine emotional connections with users.
Episode highlights:- Why Product Delight is more than just a “nice to have”, and isn't just confetti on your boring app
- The three pillars of Product Delight: reducing friction, anticipating needs, and exceeding expectations
- The difference between surface delight (like balloons on your Apple Watch) and deep delight (features that serve emotional and functional needs together)
- Why delight matters just as much in B2B products as in consumer apps, and why everything is B2H
- How to get buy-in from leaders and stakeholders by linking emotional connection to revenue, retention, and referrals
- The Delight Grid and Nesrine's four-step model for embedding delight into your product process
- The risks of chasing the wrong kind of delight (like Deliveroo's failed Mother's Day campaign or Apple's awkward gesture fireworks)
... And much more.
Buy the bookYou can grab a copy of Product Delight here:
- Nesrine's site: https://nesrine-changuel.com/product-delight-book/
- Amazon UK: https://a.co/d/1J7JLZZ
- Website: https://www.nesrine-changuel.com
- LinkedIn: https://www.linkedin.com/in/nesrinechanguel
- Newsletter: https://nesrinechanguel.substack.com
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