When it comes to sponsors and advertisers, a lot of podcasters just share their download numbers.
And, while downloads can give information about your show, it's probably only a fraction of what you can share. And this can cost you when it comes to how much you get paid by those sponsors.
Products I Use for One Minute Podcast Tips
Note: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link.
My equipment:
- Shure SM7B dynamic mic
- TZ Audio Stellar X2 condenser mic
- Rodecaster Pro II audio production studio
- Sony MDR-7506 Studio Monitor Headphones
- JOBY Wavo Boom Arm
- Elgato Wave Mic Arm Low Profile
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Episode Transcript
I'm Danny Brown and you're listening to One Minute Podcast Tips, the show that helps you be a better podcaster in just a minute a week.
(00:09):
If you want more specific tips just for you and your podcast, check out the Magic Mic membership at oneminutepodcasttips.com/support.
And now, this week's episode.
When it comes to sponsors and advertisers, a lot of podcasters just share their download numbers.
And while downloads can give you information about your show, it's probably only a fraction of what you can share.
(00:34):
And this can cost you when it comes to how much you get paid by those sponsors, because they're looking to connect with your audience.
And that's not just limited to your podcast.
There's also social media followers, newsletter subscribers, online communities and social media groups and website visitors.
These are all part of your audience, too, and should be included in the sponsor package you offer sponsors and advertisers,
(00:54):
because it can be the difference between charging $100 per month and $500 per month, as an example.
So if you're working with sponsors or advertisers, be sure to give them the full picture and don't sell yourself short.
Until the next time, happy podcasting.
Thanks for listening.
If you enjoy One Minute Podcast Tips, be sure to share with your friends and other podcasters so they can enjoy it too.
(01:18):
Until the next time, happy podcasting.
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