When it comes to working with sponsors, make sure you're sharing the full picture of your audience, so you can charge your full value as opposed to just part of it.
Products I Use for One Minute Podcast Tips
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My equipment:
- RODE NT1-A large diaphragm condenser mic
- Rodecaster Pro II audio production studio
- Sony MDR-7506 Studio Monitor Headphones
- Elgato Wave Mic Arm Low Profile
Recommended resources:
- Captivate.fm podcast hosting, distribution, analytics, and monetization
- Kit email marketing
- Boomcaster remote recording and live streaming
- Hindenburg Pro recording and editing
- Fourthwall merch stores for creators
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Episode Transcript
When it comes to sponsors andadvertisers, a lot of podcasters
just share their downloadnumbers, and while downloads can
give you information aboutyour show, it's probably only a fraction
of what you can share. Andthis can cost you when it comes to
how much you get paid by thosesponsors, because they're looking
to connect with your audience.And that's not just limited to your
podcast. There's also socialmedia followers, newsletter subscribers,
(00:50):
online communities, and socialmedia groups and website visitors.
These are all part of youraudience, too, and should be included
in the sponsor package youoffer sponsors and advertisers, because
it can be the differencebetween charging $100 per month and
$500 per month, as an example.So if you are working with sponsors
or advertisers, be sure togive them the full picture and don't
sell yourself short. Until thenext time, happy podcasting.
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