In this episode, Markus and Ned welcome ultra-endurance athlete and social media influencer Natalie Dau. Known as "Rockstar Arms" on Instagram, Natalie shares her journey from corporate IT marketing to becoming a leading figure in the ultra-running community. She discusses how she organically transitioned into fitness content creation over ten years ago, before the social media fitness trend took off. Her candid insights into building a career from social media emphasize consistency and finding the right market niche.
The conversation dives into Natalie’s endurance challenges, notably her extraordinary 1,000KM run from Thailand to Singapore. She opens up about the logistical and physical difficulties she faced during the race, including heat exhaustion and extreme fatigue, yet never wavered in her determination to finish. Natalie explains the deeper emotional and mental journey that unfolded during the run, pushing her beyond her limits and leaving a lasting impact on her mindset.
Natalie also reflects on the changing landscape of ultra-running and the broader endurance community. She expresses a desire for races to retain their raw, grassroots feel while acknowledging the commercial trends. Her advice for aspiring ultra-runners is clear: prioritize preparation and listen to your body to avoid pushing past safe limits. The episode concludes with Natalie discussing her upcoming endurance projects and how these epic challenges allow her to bring attention to causes close to her heart.
Timestamps:
(00:28) Introduction of Natalie Dau
(02:32) Natalie’s background in marketing and shift to fitness content creation
(05:24) How did fitness and social media become a full-time business
(09:52) Becoming the Ultra Queen of Singapore
(14:15) Idea to run the 1,000 km World Record
(19:05) How it changed Natalie
(23:29) Pushing mentally
(25:03) Dealing with serious medical issues
(26:25) Thoughts on the risks of pushing oneself too far
(30:32) What has this run done to your mind?
(34:36) Current trends in ultra running
(37:50) New sports emerging outside of running
(44:40) Return to Backyard
Natalie’s Links:
https://www.instagram.com/rockstararms/
Brought to you by Lecka Nutrition (www.getlecka.com)
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