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February 27, 2025 66 mins

xJ-Will is a sync licensing expert with over 2000 placements in movies, TV, commercials and more. He's helping musicians "make music for brands not fans". 

We cover everything you need to know about sync licensing: most common ways to get a placement, how much $$$ you can make, sync agents vs. libraries, biggest mistakes to avoid, & so much more. 

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0:00 Intro
3:45 What is Sync Licensing? 
5:54 Most Underrated Type of Sync
7:20 Why xJ-Will Pursued Sync Licensing 
11:48 How to Get Started in Sync Licensing
22:18 How to Get Attention of Music Supervisors 
33:20 How are Sync Deals Structured 
42:44 Biggest Sync Licensing Mistakes Artists Make
50:00 Future of Sync Licensing 
56:50 Rapid Fire Rampage with xJ-Will

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