@1QLeadership Question: How can student-athlete development programs be effectively built and measured within collegiate athletics?
Dr. Marissa Nichols, Sr. Associate AD for Student-Athlete Experience and Director of the Cameron Institute at Cal, shares her approach to creating measurable student-athlete development initiatives—from conducting needs assessments and aligning with institutional strategic goals to setting clear metrics for measuring program outcomes like career placement, mental well-being, and alumni engagement. She also talks about the three skill sets she brings as a college athletics executive:
- Program building
- Engaging stakeholder to get resources
- Measuring outcomes
Nichols, a future TEDx speaker, believes the direction of college athletics should be refocused on the student-athlete experience. - One Question Leadership Podcast - Tai M. Brown
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