The debate around quality vs quantity penetrates every facet of sales and marketing, from social media content and posts to sales leads. The inherent problem is that often owners don’t have the patience or resources to commit to marketing programs that allow for both. So, agencies are tasked with producing “stuff” that will “get their name out there” in-front of potential customer instead of having a plan to use an omni-channel approach—hitting potential customers where they live and where they shop.
While there are some businesses that thrive on a high-quantity of leads with low conversion rates, our contention is most businesses would do better with less, but much better leads.
On this episode of OneLegUp, we look at both sides of the argument and offer up some sound advice to those seeking a balance.
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