When Wendy Wallace first entered the Summits with Impact program, she was passionate about serving Christian women through her mentorship and digital content. However, she faced a common struggle: growing her email list with the right audience and creating consistent income in her online business.
In this case study, Wendy shares her journey, the transformation she experienced through hosting her first virtual summit, and why she now considers summits an essential part of her ongoing marketing strategy.
You can join Wendy's next Radiant Resilience Summit Here This event is for you if you want to... Meet Wendy WallaceWendy is a Christian mentor and digital content creator who helps women rediscover God’s joy and peace in the midst of life’s trials. Through her work, she empowers women to deepen their faith and biblical knowledge so they can move forward with joy, no matter their circumstances.
Her journey to this mission is deeply personal. In 2011, Wendy contracted a flesh-eating bacteria that put her in a coma for three weeks and led to the amputation of both her hands and feet. She had three teenagers at the time and found herself grappling with a completely transformed life.
"I found my value and purpose in being a mom," Wendy shares. "But when you lose your hands, it changes how you live, and it messed with my head for a long time. Through God's prompting, I realized He wanted me to reach other women who were stuck—who had lost their joy and peace in their own trials."
Today, Wendy uses her experience to mentor others through the challenges of life, reminding them that joy and peace—fruits of the Spirit—are always available through a relationship with Christ.
The Struggles Before Hosting a Virtual SummitDespite her passion and clear calling, Wendy struggled to grow her business.
"I kept hearing that people needed what I offered, but I couldn’t find them," she explains. "My email list wasn’t growing with the right people. I had subscribers, but they weren't interested in what I was teaching."
Wendy needed a solution that would help her attract an audience genuinely aligned with her message—and ultimately turn her passion into a thriving business.
She had been part of Kristin's Online Business by God’s Design program, and when Kristin introduced Summits with Impact, Wendy felt a spark of hope.
Still, doubts lingered. "As an amputee, everything I do takes more effort—whether it's typing with styluses or using voice-to-text. Hosting a summit felt overwhelming. I knew I could do it, but I wasn’t sure how well."
Enter the Summits with Impact ProgramOnce inside the program, Wendy realized she had found what she had been missing.
"Hands down, it was the best program I’ve ever taken," Wendy says. "I’ve been blogging since 2018, and I’ve spent so much time and money learning how to serve online. But Summits with Impact was different. Kristen left nothing to the imagination. She gave us a step-by-step system that worked."
Through the program, Wendy was able to:
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