From Crickets to Conversions: Reviving Your Failed Beta Launch | Christian Business Strategy for Online Entrepreneurs
Episode Description
Have you ever had a launch flop? You poured your heart, soul, prayers, and countless hours into creating something you believe God called you to share, only to hear crickets when you launched? In this powerful episode, Kristin shares three proven strategies to revive your beta founding member program without scrapping everything and starting over. Learn how to transform launch disappointment into valuable feedback for your next breakthrough.
In This Episode You'll Learn:- Why a failed beta launch is feedback, not failure
- How to revisit and refine your messaging to clearly communicate your offer's value
- The importance of building a nurture runway that warms your audience up before launching
- Practical steps to relaunch with fresh energy and conviction
- Why small, strategic tweaks are better than major overhauls
- Revisit Your Messaging: Ensure your offer solves a clear problem using language your ideal client actually understands. Focus on their pain points and desired transformation rather than your processes.
- Build a Nurture Runway: Create intentional content that helps your audience recognize their real problem, trust your voice, and desire what your offer delivers before you make your pitch.
- Relaunch Strategically: Don't scrap everything - make targeted improvements based on feedback, simplify if needed, and show up with renewed clarity and conviction.
- "A flopped beta launch isn't failure. It's feedback."
- "Stop describing the process and start reflecting the pain and desire."
- "Just because you are ready to launch doesn't mean your audience is ready to buy."
- "Your beta launch flopping isn't a red light, it's just a yield sign."
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Have you ever had a launch flop?
(00:02):
How about your betafounding member launch?
You are so excited to get this thingout into the world in crickets.
In today's episode, we are goingto be talking about something that
hits home for most of us Christianwomen in the online business space,
walking this entrepreneurial journey.
(00:24):
What happens when your beta foundingmember launch or your offer flops?
You know that feeling, the one whereyou poured your heart, your soul, those
prayers and countless hours into creatingsomething you believe God had called
you to share, only to launch it out intothe world and hear nothing but crickets.
(00:46):
Maybe you got one sale, maybe youdidn't get anything at all, and
now you're questioning everything.
You're questioning your calling.
If that's you right now, I wantyou to know that you're not
alone, and more importantly,this isn't the end of the story.
In this episode, I am gonna walk youthrough three powerful strategies that
(01:06):
you can use to revive your beta offerwithout scrapping everything and starting
over we'll look at the messaging shiftsthat can transform how your audience sees
your offer, how to build a nurture runway.
That warms people up to whatyou're actually creating and how
to relaunch with fresh energy andclarity, because here's the truth,
(01:28):
a flopped beta launch isn't failure.
It's feedback.
You should be congratulating yourself and.
Giving yourself a pat in the backfor actually doing the thing and
getting that out into the world.
That's the only way you're going to getthe feedback you need in order to make the
changes and tweaks that need to be made.
(01:50):
And today, we're going to turn thatfeedback into your next breakthrough.
Whether you have launched beforeor you are just getting started and
you are going to do a beta launch.
You need to join me at the call tobusiness Battlefield Live five day event.
During one of the days, I am going towalk you through my beta launch method
(02:14):
that actually gets people that you arecalled to serve inside your beta founding
member program so that you can make.
Income as you are creating yourprogram, I hope that's a mindset shift
for you because you should not becreating your program, your course,
your membership, whatever it is, andthen getting it out into the world.
(02:36):
You get to monetize.
As you're creating it, and you can do thatinside my beta launch method, which I help
my clients do inside my paid containers.
At the call to business live five dayevent, plus three bonus days, I'll be
breaking down the beta launch method.
So save your seat at the link inthe show notes, because we start
(02:59):
this coming Monday, May 12th.
All right, grab your notebook, a warmcup of coffee, and let's dive into
what to do if your beta offer or launchflopped, and why it's not the end.
Hey, hey, welcome back to theKingdom Business Revolution podcast.
I'm your host, Kristin Dichi, andI have a message for you today
(03:21):
if you have not yet launched.
A beta founding member program, or youhaven't put that offer, what the Lord
is calling you to do out into the world.
This episode is for you, but I want youto get your seat inside of the call to the
Business Battlefield Live five day event,because we're gonna be breaking down what
(03:42):
it takes to actually have a profitableand impactful business by God's design.
And the first time I launched,I launched to crickets.
It was painful.
I think the second time I launched, Imay have had 10 women show up, but only
well sign up, but only one was withme during that whole five day event.
(04:08):
And I don't think she even watchedlive half the time she was watching
the replays, so it was painful.
However, I got the results I needed tochange to shift, and I would like to
say I put my time in, I did the thing.
I launched and then I launchedagain, and then I launched again.
(04:32):
Too many times I find that we want tobuild our business and create everything
in a bubble, and then when it's allput together, we put it out into
the world and no one wants it, onepossibly because they don't even know
what it is that we're offering becausewe haven't been talking about it.
We didn't set up that launch runway.
(04:52):
We weren't doing anything exceptat our computer and creating this
thing in a bubble, if you will.
I. Or we haven't built our email listwith the right people and we didn't
spend time with lead generation before welaunched our beta founding member program.
So if you're unfamiliar with what betafounding member program might be, it
(05:13):
is something that I teach my clientsto do, especially the first time.
So we take you through.
Who you are by God's design.
We extract that.
We extract the blueprint, then we mergeinto your business by God's design, and
we work together to extract what the Lordwants you to do on this side of heaven.
What is your area of expertise?
(05:35):
What is that one problem thatyou can solve for someone?
And then we map out your signatureprogram, your milestones, and how you
take someone from A to z. A is a problem.
They have, they have a problem andthey're looking for it to be solved.
Z, they've gotten that problem solvedand they have gotten the transformation,
(05:56):
your signature offer and yourframework, and you are that B two Y.
So inside my containers, I callit the B two Y. We map out your B
to Y, your signature method, thosemilestones that get your people.
A problem solved.
And once we do that, then wetake a step back and say, Hey,
(06:17):
who am I called to serve you?
Chances are you probably already know.
And most of the time, 99% of the time, Iwould say, you are your own ideal client.
There are circumstances on where you'renot, and we work together inside.
The paid containers, the KingdomBusiness Revolution Advisory and
Business by God's Design Academyto determine who that person is.
(06:41):
But most importantly, I alwayspoint you back to your heavenly
board of directors, right?
We do things differently around here.
We just don't find a problem out inthe world and say, Hey, I can solve
that, and then figure out who is theperson that wants that problem solved.
We actually extract your blueprint.
(07:02):
We are creating a business byGod's design, contrary to how the
world and other business gurusmight teach some things about.
Find the biggest problem and thenyou'll make the most amount of money
when you can solve the biggest problem.
No, you are called to serve thepeople God wants you to serve and
help them the way that he wants youto help them and how you are created
(07:25):
in your God-given differentiator.
And that's what we do together.
And once you determine what that is,and you have your signature method
and your framework mapped out.
We put together your offerand then I have you launch it
through the beta launch method.
You launch a beta, which is like afounding member program where you are
(07:49):
going to offer a special incentive,special investment for people to
join you, and then you are going tocreate and build out your program.
And they're gonna help you do that.
So that's kind of what a beta foundingmember program is, if you haven't ever
heard of that before and how it is set up.
(08:11):
Once you have clarity on who itis, you're called to serve that
problem that you can help them solve.
And then your signature method,your B two Y, merge with your unique
God-given differentiator on how youcan help them solve that problem.
Then we map out your offerand then you launch it.
So whether you have launched beforeand haven't gotten the results that
(08:33):
you wanted or you've never launched,we're always going to kind of go back
to a beta founding member launch . Solet's actually get into what we're
gonna be talking about today, what todo if your beta offer or that launch
flops, and why it's not the end.
Because you know that you are calledto the online business space and you
(08:55):
have poured your heart and soul intobuilding that first offer or even
putting together your beta offer.
When it was time tolaunch, you heard crickets.
Or maybe you had a fewpeople but no sales.
And now you're asking, gosh,was this a total waste?
Did I even hear you right?
Lord, am I going in the wrong direction?
(09:17):
So pause right there.
I want you to breathe becauseI want you to know that this
happens to so many entrepreneurs.
It does.
The first version isn'tgoing to be perfect.
It's meant to be a foundation, a.Test field, if you will, a feedback
loop to give you the feedback thatyou need in order to make the changes
(09:44):
that you're going to need to makein order to have message clarity.
Offer clarity and how you areactually going to present your beta
founding member program and howyou are going to communicate that
as a benefit to your ideal clientand merge into making an offer.
(10:07):
Or that sales conversation, which mostof us in the beginning stages of our
business don't really like to have becausewe view selling as salesy or spammy.
Right?
And that's a topic for another day.
I teach you inside my programs how youcan transition into the sale and when you
(10:29):
view it from a point of you are serving.
The people that you're called toserve, it's sales is just serving.
And when you can look at itthrough a kingdom lens in that
you're just making a offer.
You're inviting them to make a decision.
That's it.
And when you can tap into a movementbased marketing message where you are
(10:55):
lighting that fire inside of them,you're talking about the movement and
eternal impact on this side of heaven
then when you transition into invitethem inside your beta founding member
program, it's either a easy yes.
Or it's, uh, not right now.
No, it's not for me.
And that's it.
You're just extending an invitationfor them to make a decision.
(11:17):
So let's go back to whathappens if that beta founding
member offer and launch flops.
One, revisit the messaging.
That's the first thing that you can do.
If your offer didn't sell, we have tostart with the messaging and in the early
stages of your business, your messagingis still being formed and crafted.
(11:41):
You are still getting clear on whatyour messaging is, and that's okay.
Clarity comes from takingaction and doing the thing.
My message has changed and shiftedand gotten more clear and strong
over the years when I actuallyput it out into the world.
When I launch, when I show upat my podcast and I communicate.
(12:06):
So we have to go back to the root,your messaging, because when your
beta offer flops, messaging isalmost always where we need to start.
A lot of times, especially in that betaphase, your heart is in the right place.
You have outlined something meaningful.
You should not have createdthe whole thing yet.
(12:26):
Remember, you are having a betafounding member launch because
you're monetizing it with theseamazing people as you create it.
But you have an idea and you'vebuilt something meaningful.
It's rooted in your experience,your God-given gifts and what
you know your people need, butthat doesn't automatically mean
it's going to land for them.
(12:47):
A few things you can ask yourselfis, is it crystal clear what
problem your offer solves?
And are you using language yourideal client actually understands?
Sometimes a few tweaks in messagingand positioning can completely
change the way that the offeris received to your audience.
(13:09):
So let's unpack that a little bit.
Is the problem clear many beta offerstry to solve everything, right?
They're broad and they're deep,and they're beautiful, but they
can actually make your audienceoverwhelmed and confused, and an
overwhelmed and confused mind says no.
So the question is, can afirst time visitor understand
(13:32):
your offer in one sentence?
Do you have that one sentence down?
That bold promise that your offer isgoing to solve that transformation that's
going to provide for your ideal client.
You might be trying to explain acomplex transformation, inner healing
mindset shifts, identity restoration.
(13:53):
We are gonna do all of these things.
But if your ideal client doesn't yetknow that that's their problem, all
they know is they wanna lose weight.
But you're telling them they needto have this mindset shift and their
identity in Christ and have someinner healing trauma work done,
and they're like, wait, wait, wait.
I just wanna lose that.
80 pounds I can't get off.
(14:14):
Right.
And if they don't know yet that it isthat inner healing wound that needs
to be healed and mindset shifts thattake place first before they get to
lose the weight and keep the weight.
Off.
Your message isn't going to connect.
This isn't about dumbing down yourmessage or dumbing down your movement
(14:36):
and what you are called to do.
It's about making the breakthroughfor your ideal client obvious to them.
There's a podcast episode thatI did, I would say back in 2020.
with Brooke.
I, you can go Google it, butit's called Sell them Chocolate
and give them Broccoli.
(14:57):
Something like that.
You sell your ideal client chocolate,what they want, and you give them the
broccoli what they need instead oftrying to over complicate things and tell
them everything you're gonna be doing.
Here's a simple frameworkto refine your messaging.
Talk about the problem, desire,and then the bridge, the problem.
(15:20):
What painful, annoying, or frustratingthing are they experiencing right now?
What is that problemthat they want solved?
And then the desire is what dothey wish was happening instead?
What is that transformationthat they want?
And then the bridge is the connectionbetween the problem and desire.
(15:43):
The bridge is, how does your offerconnect the two, how does your
offer give them that transformation?
You might be saying, I helpwomen discover their God-given
purpose and realign their life.
That's beautiful but vague, my friend.
What specific outcome or struggledoes your offer really address?
(16:04):
Maybe it's, I help busy Christianmoms stop people pleasing and
finally prioritize what matters most.
You know, that's clearer, right?
The second thing you need to thinkabout in the messaging is, are you
using their language or your language?
This is huge.
You are the expert.
(16:25):
You've done the work, you've studiedscripture, you've taken the courses,
you've gotten the degree, but your people.
They're just living in the pain.
They're not used tothe same words you are.
You are the expert.
Let me give you an example.
I had a algebra teacher in high school.
(16:48):
Mrs. Del Guardia loved her.
However, I couldn't understanda dang thing that she was
trying to teach me regarding.
Algebra, everything soundedlike foreign language to me.
She was confident in what she did.
She could write those things acrossthe board, but each and every time I
(17:09):
listened to her, I was confused and lost.
She was the expert.
She was using the words that sheknew, but I couldn't understand
what she was talking about becausealgebra was a foreign language to me.
We were not using the same words.
So make sure you are using thewords your ideal client is using.
(17:32):
Go back to your audience.
Listen, do market research.
Pull phrases from yourmessaging, from your email.
Reply back from comments andconversations over in social media.
Are they saying, I feel stuck onwhat, or I don't have time for myself,
or, I'm tired of starting over.
(17:53):
Whatever they're saying, use.
That, and one of the most powerfulshifts you can make is to stop
describing the process and startreflecting on the pain and desire.
This is what I've also started to work on.
So let me repeat that.
(18:14):
Stop describing the process andstart reflecting pain and desire.
So for example, don't say moduleone, clarify your calling.
Say, finally, figure out what you'recalled to do and where to start.
I mean, hello.
That's what they are looking for.
So are you using language?
Your ideal client and youraudience actually understands?
(18:36):
This is key.
If your words don't sound liketheir thoughts, your offer
won't feel like their solution.
I. The second key that we're gonna betalking about is building a nurture
runway, warming your audience up towhat you're really doing, because
let's be honest, just because youare ready to launch doesn't mean.
(19:02):
Your audience on your email list, or whenyou put it out into the ether or you post
all over social media is ready to buy Now.
If you use my Smart Legionmethod, we are going to craft your
collaboration strategic freebie insuch a way where you are attracting
those who are warm to hot leads.
(19:23):
Who want what you have to offer inyour beta founding member program.
But this is a core mistake of a lot ofChristian women entrepreneurs because
we're passionate, we're purpose driven,and we want to create something powerful.
And we know that it's spirit ledbecause we've extracted it from our
(19:45):
blueprint and we launch it into spacewhere people are kind of still in
the dark about their real problem.
So your audience might not be awarethat they need your offer yet,
and that's gonna go back to numberone, that your messaging is off.
There are different stages of thecustomer journey that your ideal client
(20:05):
goes on from being problem aware.
To solution aware.
And sometimes, like I mentionedin the messaging part, is
that they are problem aware.
They know that they need to losethe extra 80 or a hundred pounds
and they've tried everything, butthey haven't struggled enough yet.
(20:26):
They, once they get to the pointwhere they hit rock bottom and they're
starting to climb back up that hilland they've struggled enough and they
are now ready to invest in a solutionthat's going to work for them, those
are the people that you talk to.
Okay.
And when you have people who areyour ideal client on your email list,
(20:47):
they are going to be at differentstages of that customer journey.
So know that when you put an offerout there and they don't take it
right away, it's not rejection,it's just a readiness gap.
They're not ready for that offer yet.
So having a nurture runway or anurture phase is going to be key.
(21:09):
Once you get people on your emaillist, what are you going to do
with them before you make an offer?
So this goes to a beta foundingmember launch or your next live
launch that you do to open doorsto your course program membership.
Again, you have people on youremail list that are leads.
What does that nurture phase looklike that brings them into your
(21:30):
sales conversion event and launching.
So think of this nurture phase as.
Um, if you're flying a plane, youwouldn't take off from a patch
of grass and just go, right?
No.
You need a solid built out runway that'sgoing to support the speed that you
need and support the lift of the plane,your nurture phase, and nurture runway.
(21:56):
And content works that same way, andthat is a period before your beta
launch or your launch event that isshort but intentional where you're
not focused on selling, but you'refocused on serving, shifting their
perspectives, giving them mindset shiftsand helping your audience go from,
(22:19):
Ooh, yeah, that's interesting too.
Ha, that's for me, or, I don'tthink I need that to, mm-hmm.
Yep.
I've tried all the things.
This is what I've been looking for.
What does she do?
You know, two, she'sspeaking directly to me.
How does she know?
Is she peeking right through my window?
Right?
So that is an important part ofthat nurture phase in that phase.
(22:45):
It doesn't have to be fancyor anything like that.
It just gets to be intentional.
What your audience doesn'tknow is hurting that launch.
It really does go back tomessaging, but here's the reality.
Your beta offer probably solves aroot problem, but your audience may
only be aware of the surface symptoms,especially if you work with me.
(23:11):
Your beta founding member offer isgoing to get to the root problem
that your ideal client has.
They wanna lose weight.
They are a hundred plus pounds over.
They are constantly eating and X,Y, Z, and you know that that root
problem is inner healing wound andtrauma that needs to be resolved in
(23:32):
their identity in Christ renewed.
But your audience is only aware ofthose surface symptoms of every time
I'm stressed, I go to the fridge.
So, for example, you're helpingChristian women break soul ties and
reclaim their identity in Christ.
But what they are feeling is whydo I end up in toxic relationships?
(23:54):
I. Why can't I move on after this breakup?
Why can't I find a godly man?
Why can't I find Mr. Wright?
You know that it's helping them breaksoul ties and reclaim their identity
in Christ, but the symptoms and thesurface symptoms and what they're
saying and feeling is, why do I keepending up in a toxic relationship?
(24:16):
That's what you get to speak to.
But you get to give them those mindsetshifts of you keep ending up in a toxic
relationship because you have been doingthis, this, and this to try to fix it.
What you really need to do is dig deepand heal those wounds and break those soul
(24:37):
ties by doing X, Y, Z in my framework.
So if you skip that nurture phase,you're going to start selling the root
solution of you need to break yoursoul ties and reclaim your identity in
Christ so that you can have a successfulrelationship if you start to sell that
root solution before they're even.
(24:58):
Understand and admitted thatthey have that surface pain, then
there's gonna be that gap therethat kills the conversion.
Into your Beta Family Member program,they're not going to accept your offer.
That nurture phase or nurture runwayhelps them acknowledge the real problem.
(25:20):
It gives them those mindsetshifts that they need.
It also helps them to trust yourvoice, to value your opinion, and
recognize their own patterns ofself-sabotage, and it's also going
to help them start desiring what youroffer will fully deliver for them.
And you can do this in a number of ways.
(25:42):
When I work with my clients, we reallydig deep and figure out what is that
nurture runway and nurture phase that'sgoing to work for them in the season
of life that they're in, but importantto get in front of their ideal client
using their voice, visibility and value.
Visibility.
So think of how you can get in front ofthose in your email list and use your
(26:05):
voice and value visibility to provideeducational content mindset shifts that
are needed, uh, through storytelling.
Micro wins.
You know, quick tips, how you havesolved that problem, what you have
seen in other clients, maybe if you'veworked with and pre-launch engagement
activities, like polls, just startingconversations, asking questions in your
(26:30):
stories, inviting them for feedback
in your emails as well.
And the third key I'm gonna talkto you about today is relaunch.
There's a powerful momentin entrepreneurship that's
not talked about enough.
It's when something doesn't work, it'syour instinct to delete, disappear.
And declare yourself a failure, butthat isn't what I want you to do.
(26:56):
An offer flapping.
Launching to crickets isn't a red light.
It's just a yield sign, a pause,and remember you're getting
feedback of things that you needto change and get more clarity on.
And the truth is, this is especiallyimportant to understand that when
you're launching beta offers, it'sbeta because by definition it's
(27:19):
a test, an experiment, a draft.
It's not the final version.
It's the learning version thatyou get to walk through with the
people that choose to say yes.
So first off, stop beating yourself up.
One messy beta launch that didn'tget you the results that you
thought you were going to get.
(27:39):
Doesn't mean that you have abad offer or that God didn't
call you to online business.
What it likely means is that youroffer or your messaging just needs
some refinement when you relaunch.
You think about how you could deliverit differently, how your messaging could
(27:59):
be a little bit clearer and maybe turnit into a challenge or a live workshop.
Could it be simplified?
Now, I don't want you to make.
Gapping.
Huge changes with what you've done.
When we make huge changes and itstill doesn't work, we don't know
(28:21):
what it was that didn't work becausewe made all of these changes.
When you relaunch, no matter ifyou're launching a beta program or
you're launching your full blownprogram after you've built your
beta founding member program out.
And you didn't get theresults that you wanted.
We make small, simple tweaks and thenwe repeat the process and relaunch.
(28:46):
We don't scrap it, we reimagine it,
but we make small changesuntil we perfect it.
Could you have added a bonus thatcreated more urgency or helped
them take that first step faster?
Could you simplify it?
Because remember, beta doesn't meanthat your offer has to be big When I
(29:07):
work with my clients, your beta foundmember program is something small and
intimate, and it's three months or less.
Remember, your beta offer it's a callingthat you are cultivating and it's worth
another round to repeat that process,especially if you go into that next
(29:29):
launch with the lessons from the first.
Your messaging gets tighter.
Your content in the nurture phasewill warm them up better and have
those mindset shifts that theyneed, and then you'll show up with
renewed clarity and conviction,and that's what shifts everything.
So as we close today, letme leave you with this.
(29:50):
Your beta launch or your offerflopping isn't a red light, it's just
a check engine light or a yield sign.
Slow down tweak.
Reassess, check that oil, listen tofeedback, and then keep going with
wisdom, with lessons learned, withstrategy, and with the Holy Spirit
(30:15):
guidance and wisdom leading the way.
This is what we call refining the refiningpart, not the quitting part, because
you are building something that mattersand something that is going to make an
eternal impact on this side of heaven.
So don't walk away beforeyou see the harvest.
And remember if you havenot yet saved your seat.
(30:37):
To the called to the businessBattlefield live launch event.
Definitely go to the show notesand save your seat because
we start Monday, May 12th.
Have you ever had a launch flop?
(00:02):
How about your betafounding member launch?
You are so excited to get this thingout into the world in crickets.
In today's episode, we are goingto be talking about something that
hits home for most of us Christianwomen in the online business space,
walking this entrepreneurial journey.
(00:24):
What happens when your beta foundingmember launch or your offer flops?
You know that feeling, the one whereyou poured your heart, your soul, those
prayers and countless hours into creatingsomething you believe God had called
you to share, only to launch it out intothe world and hear nothing but crickets.
(00:46):
Maybe you got one sale, maybe youdidn't get anything at all, and
now you're questioning everything.
You're questioning your calling.
If that's you right now, I wantyou to know that you're not
alone, and more importantly,this isn't the end of the story.
In this episode, I am gonna walk youthrough three powerful strategies that
(01:06):
you can use to revive your beta offerwithout scrapping everything and starting
over we'll look at the messaging shiftsthat can transform how your audience sees
your offer, how to build a nurture runway.
That warms people up to whatyou're actually creating and how
to relaunch with fresh energy andclarity, because here's the truth,
(01:28):
a flopped beta launch isn't failure.
It's feedback.
You should be congratulating yourself and.
Giving yourself a pat in the backfor actually doing the thing and
getting that out into the world.
That's the only way you're going to getthe feedback you need in order to make the
changes and tweaks that need to be made.
(01:50):
And today, we're going to turn thatfeedback into your next breakthrough.
Whether you have launched beforeor you are just getting started and
you are going to do a beta launch.
You need to join me at the call tobusiness Battlefield Live five day event.
During one of the days, I am going towalk you through my beta launch method
(02:14):
that actually gets people that you arecalled to serve inside your beta founding
member program so that you can make.
Income as you are creating yourprogram, I hope that's a mindset shift
for you because you should not becreating your program, your course,
your membership, whatever it is, andthen getting it out into the world.
(02:36):
You get to monetize.
As you're creating it, and you can do thatinside my beta launch method, which I help
my clients do inside my paid containers.
At the call to business live five dayevent, plus three bonus days, I'll be
breaking down the beta launch method.
So save your seat at the link inthe show notes, because we start
(02:59):
this coming Monday, May 12th.
All right, grab your notebook, a warmcup of coffee, and let's dive into
what to do if your beta offer or launchflopped, and why it's not the end.
Hey, hey, welcome back to theKingdom Business Revolution podcast.
I'm your host, Kristin Dichi, andI have a message for you today
(03:21):
if you have not yet launched.
A beta founding member program, or youhaven't put that offer, what the Lord
is calling you to do out into the world.
This episode is for you, but I want youto get your seat inside of the call to the
Business Battlefield Live five day event,because we're gonna be breaking down what
(03:42):
it takes to actually have a profitableand impactful business by God's design.
And the first time I launched,I launched to crickets.
It was painful.
I think the second time I launched, Imay have had 10 women show up, but only
well sign up, but only one was withme during that whole five day event.
(04:08):
And I don't think she even watchedlive half the time she was watching
the replays, so it was painful.
However, I got the results I needed tochange to shift, and I would like to
say I put my time in, I did the thing.
I launched and then I launchedagain, and then I launched again.
(04:32):
Too many times I find that we want tobuild our business and create everything
in a bubble, and then when it's allput together, we put it out into
the world and no one wants it, onepossibly because they don't even know
what it is that we're offering becausewe haven't been talking about it.
We didn't set up that launch runway.
(04:52):
We weren't doing anything exceptat our computer and creating this
thing in a bubble, if you will.
I. Or we haven't built our email listwith the right people and we didn't
spend time with lead generation before welaunched our beta founding member program.
So if you're unfamiliar with what betafounding member program might be, it
(05:13):
is something that I teach my clientsto do, especially the first time.
So we take you through.
Who you are by God's design.
We extract that.
We extract the blueprint, then we mergeinto your business by God's design, and
we work together to extract what the Lordwants you to do on this side of heaven.
What is your area of expertise?
(05:35):
What is that one problem thatyou can solve for someone?
And then we map out your signatureprogram, your milestones, and how you
take someone from A to z. A is a problem.
They have, they have a problem andthey're looking for it to be solved.
Z, they've gotten that problem solvedand they have gotten the transformation,
(05:56):
your signature offer and yourframework, and you are that B two Y.
So inside my containers, I callit the B two Y. We map out your B
to Y, your signature method, thosemilestones that get your people.
A problem solved.
And once we do that, then wetake a step back and say, Hey,
(06:17):
who am I called to serve you?
Chances are you probably already know.
And most of the time, 99% of the time, Iwould say, you are your own ideal client.
There are circumstances on where you'renot, and we work together inside.
The paid containers, the KingdomBusiness Revolution Advisory and
Business by God's Design Academyto determine who that person is.
(06:41):
But most importantly, I alwayspoint you back to your heavenly
board of directors, right?
We do things differently around here.
We just don't find a problem out inthe world and say, Hey, I can solve
that, and then figure out who is theperson that wants that problem solved.
We actually extract your blueprint.
(07:02):
We are creating a business byGod's design, contrary to how the
world and other business gurusmight teach some things about.
Find the biggest problem and thenyou'll make the most amount of money
when you can solve the biggest problem.
No, you are called to serve thepeople God wants you to serve and
help them the way that he wants youto help them and how you are created
(07:25):
in your God-given differentiator.
And that's what we do together.
And once you determine what that is,and you have your signature method
and your framework mapped out.
We put together your offerand then I have you launch it
through the beta launch method.
You launch a beta, which is like afounding member program where you are
(07:49):
going to offer a special incentive,special investment for people to
join you, and then you are going tocreate and build out your program.
And they're gonna help you do that.
So that's kind of what a beta foundingmember program is, if you haven't ever
heard of that before and how it is set up.
(08:11):
Once you have clarity on who itis, you're called to serve that
problem that you can help them solve.
And then your signature method,your B two Y, merge with your unique
God-given differentiator on how youcan help them solve that problem.
Then we map out your offerand then you launch it.
So whether you have launched beforeand haven't gotten the results that
(08:33):
you wanted or you've never launched,we're always going to kind of go back
to a beta founding member launch . Solet's actually get into what we're
gonna be talking about today, what todo if your beta offer or that launch
flops, and why it's not the end.
Because you know that you are calledto the online business space and you
(08:55):
have poured your heart and soul intobuilding that first offer or even
putting together your beta offer.
When it was time tolaunch, you heard crickets.
Or maybe you had a fewpeople but no sales.
And now you're asking, gosh,was this a total waste?
Did I even hear you right?
Lord, am I going in the wrong direction?
(09:17):
So pause right there.
I want you to breathe becauseI want you to know that this
happens to so many entrepreneurs.
It does.
The first version isn'tgoing to be perfect.
It's meant to be a foundation, a.Test field, if you will, a feedback
loop to give you the feedback thatyou need in order to make the changes
(09:44):
that you're going to need to makein order to have message clarity.
Offer clarity and how you areactually going to present your beta
founding member program and howyou are going to communicate that
as a benefit to your ideal clientand merge into making an offer.
(10:07):
Or that sales conversation, which mostof us in the beginning stages of our
business don't really like to have becausewe view selling as salesy or spammy.
Right?
And that's a topic for another day.
I teach you inside my programs how youcan transition into the sale and when you
(10:29):
view it from a point of you are serving.
The people that you're called toserve, it's sales is just serving.
And when you can look at itthrough a kingdom lens in that
you're just making a offer.
You're inviting them to make a decision.
That's it.
And when you can tap into a movementbased marketing message where you are
(10:55):
lighting that fire inside of them,you're talking about the movement and
eternal impact on this side of heaven
then when you transition into invitethem inside your beta founding member
program, it's either a easy yes.
Or it's, uh, not right now.
No, it's not for me.
And that's it.
You're just extending an invitationfor them to make a decision.
(11:17):
So let's go back to whathappens if that beta founding
member offer and launch flops.
One, revisit the messaging.
That's the first thing that you can do.
If your offer didn't sell, we have tostart with the messaging and in the early
stages of your business, your messagingis still being formed and crafted.
(11:41):
You are still getting clear on whatyour messaging is, and that's okay.
Clarity comes from takingaction and doing the thing.
My message has changed and shiftedand gotten more clear and strong
over the years when I actuallyput it out into the world.
When I launch, when I show upat my podcast and I communicate.
(12:06):
So we have to go back to the root,your messaging, because when your
beta offer flops, messaging isalmost always where we need to start.
A lot of times, especially in that betaphase, your heart is in the right place.
You have outlined something meaningful.
You should not have createdthe whole thing yet.
(12:26):
Remember, you are having a betafounding member launch because
you're monetizing it with theseamazing people as you create it.
But you have an idea and you'vebuilt something meaningful.
It's rooted in your experience,your God-given gifts and what
you know your people need, butthat doesn't automatically mean
it's going to land for them.
(12:47):
A few things you can ask yourselfis, is it crystal clear what
problem your offer solves?
And are you using language yourideal client actually understands?
Sometimes a few tweaks in messagingand positioning can completely
change the way that the offeris received to your audience.
(13:09):
So let's unpack that a little bit.
Is the problem clear many beta offerstry to solve everything, right?
They're broad and they're deep,and they're beautiful, but they
can actually make your audienceoverwhelmed and confused, and an
overwhelmed and confused mind says no.
So the question is, can afirst time visitor understand
(13:32):
your offer in one sentence?
Do you have that one sentence down?
That bold promise that your offer isgoing to solve that transformation that's
going to provide for your ideal client.
You might be trying to explain acomplex transformation, inner healing
mindset shifts, identity restoration.
(13:53):
We are gonna do all of these things.
But if your ideal client doesn't yetknow that that's their problem, all
they know is they wanna lose weight.
But you're telling them they needto have this mindset shift and their
identity in Christ and have someinner healing trauma work done,
and they're like, wait, wait, wait.
I just wanna lose that.
80 pounds I can't get off.
(14:14):
Right.
And if they don't know yet that it isthat inner healing wound that needs
to be healed and mindset shifts thattake place first before they get to
lose the weight and keep the weight.
Off.
Your message isn't going to connect.
This isn't about dumbing down yourmessage or dumbing down your movement
(14:36):
and what you are called to do.
It's about making the breakthroughfor your ideal client obvious to them.
There's a podcast episode thatI did, I would say back in 2020.
with Brooke.
I, you can go Google it, butit's called Sell them Chocolate
and give them Broccoli.
(14:57):
Something like that.
You sell your ideal client chocolate,what they want, and you give them the
broccoli what they need instead oftrying to over complicate things and tell
them everything you're gonna be doing.
Here's a simple frameworkto refine your messaging.
Talk about the problem, desire,and then the bridge, the problem.
(15:20):
What painful, annoying, or frustratingthing are they experiencing right now?
What is that problemthat they want solved?
And then the desire is what dothey wish was happening instead?
What is that transformationthat they want?
And then the bridge is the connectionbetween the problem and desire.
(15:43):
The bridge is, how does your offerconnect the two, how does your
offer give them that transformation?
You might be saying, I helpwomen discover their God-given
purpose and realign their life.
That's beautiful but vague, my friend.
What specific outcome or struggledoes your offer really address?
(16:04):
Maybe it's, I help busy Christianmoms stop people pleasing and
finally prioritize what matters most.
You know, that's clearer, right?
The second thing you need to thinkabout in the messaging is, are you
using their language or your language?
This is huge.
You are the expert.
(16:25):
You've done the work, you've studiedscripture, you've taken the courses,
you've gotten the degree, but your people.
They're just living in the pain.
They're not used tothe same words you are.
You are the expert.
Let me give you an example.
I had a algebra teacher in high school.
(16:48):
Mrs. Del Guardia loved her.
However, I couldn't understanda dang thing that she was
trying to teach me regarding.
Algebra, everything soundedlike foreign language to me.
She was confident in what she did.
She could write those things acrossthe board, but each and every time I
(17:09):
listened to her, I was confused and lost.
She was the expert.
She was using the words that sheknew, but I couldn't understand
what she was talking about becausealgebra was a foreign language to me.
We were not using the same words.
So make sure you are using thewords your ideal client is using.
(17:32):
Go back to your audience.
Listen, do market research.
Pull phrases from yourmessaging, from your email.
Reply back from comments andconversations over in social media.
Are they saying, I feel stuck onwhat, or I don't have time for myself,
or, I'm tired of starting over.
(17:53):
Whatever they're saying, use.
That, and one of the most powerfulshifts you can make is to stop
describing the process and startreflecting on the pain and desire.
This is what I've also started to work on.
So let me repeat that.
(18:14):
Stop describing the process andstart reflecting pain and desire.
So for example, don't say moduleone, clarify your calling.
Say, finally, figure out what you'recalled to do and where to start.
I mean, hello.
That's what they are looking for.
So are you using language?
Your ideal client and youraudience actually understands?
(18:36):
This is key.
If your words don't sound liketheir thoughts, your offer
won't feel like their solution.
I. The second key that we're gonna betalking about is building a nurture
runway, warming your audience up towhat you're really doing, because
let's be honest, just because youare ready to launch doesn't mean.
(19:02):
Your audience on your email list, or whenyou put it out into the ether or you post
all over social media is ready to buy Now.
If you use my Smart Legionmethod, we are going to craft your
collaboration strategic freebie insuch a way where you are attracting
those who are warm to hot leads.
(19:23):
Who want what you have to offer inyour beta founding member program.
But this is a core mistake of a lot ofChristian women entrepreneurs because
we're passionate, we're purpose driven,and we want to create something powerful.
And we know that it's spirit ledbecause we've extracted it from our
(19:45):
blueprint and we launch it into spacewhere people are kind of still in
the dark about their real problem.
So your audience might not be awarethat they need your offer yet,
and that's gonna go back to numberone, that your messaging is off.
There are different stages of thecustomer journey that your ideal client
(20:05):
goes on from being problem aware.
To solution aware.
And sometimes, like I mentionedin the messaging part, is
that they are problem aware.
They know that they need to losethe extra 80 or a hundred pounds
and they've tried everything, butthey haven't struggled enough yet.
(20:26):
They, once they get to the pointwhere they hit rock bottom and they're
starting to climb back up that hilland they've struggled enough and they
are now ready to invest in a solutionthat's going to work for them, those
are the people that you talk to.
Okay.
And when you have people who areyour ideal client on your email list,
(20:47):
they are going to be at differentstages of that customer journey.
So know that when you put an offerout there and they don't take it
right away, it's not rejection,it's just a readiness gap.
They're not ready for that offer yet.
So having a nurture runway or anurture phase is going to be key.
(21:09):
Once you get people on your emaillist, what are you going to do
with them before you make an offer?
So this goes to a beta foundingmember launch or your next live
launch that you do to open doorsto your course program membership.
Again, you have people on youremail list that are leads.
What does that nurture phase looklike that brings them into your
(21:30):
sales conversion event and launching.
So think of this nurture phase as.
Um, if you're flying a plane, youwouldn't take off from a patch
of grass and just go, right?
No.
You need a solid built out runway that'sgoing to support the speed that you
need and support the lift of the plane,your nurture phase, and nurture runway.
(21:56):
And content works that same way, andthat is a period before your beta
launch or your launch event that isshort but intentional where you're
not focused on selling, but you'refocused on serving, shifting their
perspectives, giving them mindset shiftsand helping your audience go from,
(22:19):
Ooh, yeah, that's interesting too.
Ha, that's for me, or, I don'tthink I need that to, mm-hmm.
Yep.
I've tried all the things.
This is what I've been looking for.
What does she do?
You know, two, she'sspeaking directly to me.
How does she know?
Is she peeking right through my window?
Right?
So that is an important part ofthat nurture phase in that phase.
(22:45):
It doesn't have to be fancyor anything like that.
It just gets to be intentional.
What your audience doesn'tknow is hurting that launch.
It really does go back tomessaging, but here's the reality.
Your beta offer probably solves aroot problem, but your audience may
only be aware of the surface symptoms,especially if you work with me.
(23:11):
Your beta founding member offer isgoing to get to the root problem
that your ideal client has.
They wanna lose weight.
They are a hundred plus pounds over.
They are constantly eating and X,Y, Z, and you know that that root
problem is inner healing wound andtrauma that needs to be resolved in
(23:32):
their identity in Christ renewed.
But your audience is only aware ofthose surface symptoms of every time
I'm stressed, I go to the fridge.
So, for example, you're helpingChristian women break soul ties and
reclaim their identity in Christ.
But what they are feeling is whydo I end up in toxic relationships?
(23:54):
I. Why can't I move on after this breakup?
Why can't I find a godly man?
Why can't I find Mr. Wright?
You know that it's helping them breaksoul ties and reclaim their identity
in Christ, but the symptoms and thesurface symptoms and what they're
saying and feeling is, why do I keepending up in a toxic relationship?
(24:16):
That's what you get to speak to.
But you get to give them those mindsetshifts of you keep ending up in a toxic
relationship because you have been doingthis, this, and this to try to fix it.
What you really need to do is dig deepand heal those wounds and break those soul
(24:37):
ties by doing X, Y, Z in my framework.
So if you skip that nurture phase,you're going to start selling the root
solution of you need to break yoursoul ties and reclaim your identity in
Christ so that you can have a successfulrelationship if you start to sell that
root solution before they're even.
(24:58):
Understand and admitted thatthey have that surface pain, then
there's gonna be that gap therethat kills the conversion.
Into your Beta Family Member program,they're not going to accept your offer.
That nurture phase or nurture runwayhelps them acknowledge the real problem.
(25:20):
It gives them those mindsetshifts that they need.
It also helps them to trust yourvoice, to value your opinion, and
recognize their own patterns ofself-sabotage, and it's also going
to help them start desiring what youroffer will fully deliver for them.
And you can do this in a number of ways.
(25:42):
When I work with my clients, we reallydig deep and figure out what is that
nurture runway and nurture phase that'sgoing to work for them in the season
of life that they're in, but importantto get in front of their ideal client
using their voice, visibility and value.
Visibility.
So think of how you can get in front ofthose in your email list and use your
(26:05):
voice and value visibility to provideeducational content mindset shifts that
are needed, uh, through storytelling.
Micro wins.
You know, quick tips, how you havesolved that problem, what you have
seen in other clients, maybe if you'veworked with and pre-launch engagement
activities, like polls, just startingconversations, asking questions in your
(26:30):
stories, inviting them for feedback
in your emails as well.
And the third key I'm gonna talkto you about today is relaunch.
There's a powerful momentin entrepreneurship that's
not talked about enough.
It's when something doesn't work, it'syour instinct to delete, disappear.
And declare yourself a failure, butthat isn't what I want you to do.
(26:56):
An offer flapping.
Launching to crickets isn't a red light.
It's just a yield sign, a pause,and remember you're getting
feedback of things that you needto change and get more clarity on.
And the truth is, this is especiallyimportant to understand that when
you're launching beta offers, it'sbeta because by definition it's
(27:19):
a test, an experiment, a draft.
It's not the final version.
It's the learning version thatyou get to walk through with the
people that choose to say yes.
So first off, stop beating yourself up.
One messy beta launch that didn'tget you the results that you
thought you were going to get.
(27:39):
Doesn't mean that you have abad offer or that God didn't
call you to online business.
What it likely means is that youroffer or your messaging just needs
some refinement when you relaunch.
You think about how you could deliverit differently, how your messaging could
(27:59):
be a little bit clearer and maybe turnit into a challenge or a live workshop.
Could it be simplified?
Now, I don't want you to make.
Gapping.
Huge changes with what you've done.
When we make huge changes and itstill doesn't work, we don't know
(28:21):
what it was that didn't work becausewe made all of these changes.
When you relaunch, no matter ifyou're launching a beta program or
you're launching your full blownprogram after you've built your
beta founding member program out.
And you didn't get theresults that you wanted.
We make small, simple tweaks and thenwe repeat the process and relaunch.
(28:46):
We don't scrap it, we reimagine it,
but we make small changesuntil we perfect it.
Could you have added a bonus thatcreated more urgency or helped
them take that first step faster?
Could you simplify it?
Because remember, beta doesn't meanthat your offer has to be big When I
(29:07):
work with my clients, your beta foundmember program is something small and
intimate, and it's three months or less.
Remember, your beta offer it's a callingthat you are cultivating and it's worth
another round to repeat that process,especially if you go into that next
(29:29):
launch with the lessons from the first.
Your messaging gets tighter.
Your content in the nurture phasewill warm them up better and have
those mindset shifts that theyneed, and then you'll show up with
renewed clarity and conviction,and that's what shifts everything.
So as we close today, letme leave you with this.
(29:50):
Your beta launch or your offerflopping isn't a red light, it's just
a check engine light or a yield sign.
Slow down tweak.
Reassess, check that oil, listen tofeedback, and then keep going with
wisdom, with lessons learned, withstrategy, and with the Holy Spirit
(30:15):
guidance and wisdom leading the way.
This is what we call refining the refiningpart, not the quitting part, because
you are building something that mattersand something that is going to make an
eternal impact on this side of heaven.
So don't walk away beforeyou see the harvest.
And remember if you havenot yet saved your seat.
(30:37):
To the called to the businessBattlefield live launch event.
Definitely go to the show notesand save your seat because
we start Monday, May 12th.
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