Why high ticket isn't dead—but the old way of selling it is
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The Real Problem Isn't What You Think
A potential client recently shared something that stopped me in my tracks. After months of building her first offer in isolation, she finally launched—and got zero sales.
When we dug deeper, she said something profound: "I don't think people really trust me yet. Not because I'm not good at what I do, but because they don't know who I am."
That conversation perfectly captures the 2025 market landscape. It's not that people aren't buying—it's that they're buying differently.
We're Not in a Financial Crisis. We're in a Trust Recession.Here's what most entrepreneurs are missing: Buyers aren't broke. They're burned.
They're done with overpriced promises that don't deliver. They're skeptical by default. Their attention is shorter than ever, and they're looking for more than bold claims and flashy marketing.
The good news? If you're in the beginning stages of your business, you're not behind. You're actually ahead. You have the chance to build the one thing this market values most: trust.
And if you're a Kingdom woman entrepreneur? You have a unique advantage in restoring trust to the online space.
Why Traditional Strategies Are FailingThe old playbook looked like this:
- Run paid ads to cold leads
- Funnel them through a webinar or live launch
- Sell high-ticket programs ($2K-$10K+) immediately
- Minimal personal involvement, maximum automation
This approach worked beautifully three to five years ago. But in 2025? It's dead in the water.
Here's why: The trust deficit has changed buyer behavior completely.
Your ideal clients are bringing past disappointments into every purchasing decision. They've been burned by courses that overpromised and under-delivered. They've paid for "personal access" only to be handed off to a team member. They've invested thousands in information they could have Googled.
So now, even though they have the financial means and desire for premium solutions, they're taking longer to decide. They're more discerning. They need to see proof that you can actually deliver results before committing to high-ticket investments.
The Currency Has Changed: From Information to TransformationPeople aren't looking for:
- Free information (they can get that from AI)
- Educational content without application
- Surface-level engagement
- Empty promises and expert status
They are looking for:
- Real, tangible transformation
- Authentic relationships and human connection
- The ability to "test drive" before committing
- Proof that you can actually solve their problem
Here's a powerful question to consider: If you had to give someone a transformation and solve their problem BEFORE they paid you, how would you show up? What kind of service would you provide?
That's the standard your market is demanding right now.
The New Winning Model: The Trust PathwayThe businesses thriving in 2025 aren't abandoning high-ticket offers. They're just changing the path to get there.
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