Online Course Creator Show

Online Course Creator Show

If you're wanting to make money online with online courses, group coaching and digital products, this podcast is for you! Your host Lou Blakely shares her actionable online marketing strategies so that you can create a sustainable and scalable freedom-based business. You'll learn about offer creation, digital product launch strategy, audience growth, growing your email list, email marketing, growing your website traffic, webinars, challenges and how to scale up your dream business! All while creating a business that is aligned with your goals and values, and utilising a growth mindset. Subscribe now to download the weekly shows.

Episodes

March 26, 2024 63 mins

#069: A huge part of online course success is making sure your customers achieve success and then naturally become raving fans! 

But how do you do that? 

It's about setting up the course content in a way that allows your customers to get results. I invited instructional designer Maria Doyle onto the show to discuss HOW to actually do this. 

There are so many great tips in this episode if you are want...

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#068: Preselling your online course before you create it can feel like risky business. But it's actually riskier not to presell. In today's episode, I share simple tactics that are going to help you do it with confidence. 

In this episode, you will uncover: 

  • Simple tips that are going to help ease the discomfort around preselling and make it work well for you AND for your audience. 
  • If you should share that you...
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#067: It's essential to have a list of people to launch to. But how do you get that without spending months or years on it, and not launching in the meantime? Today I share some tips that are going to fast track this process for you, so you can get your course out there much faster. 

In this episode, you will uncover: 

  • How to fast track the process of growing your email list if you're starting from scratch 
  • Thi...
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#066: Now that we've covered off what worked and what didn't in 2023 (see the previous episode), it's time to look at what's ahead! 

In this episode, you will uncover: 

  • What’s IN for online course creators in 2024

  • What’s OUT for online course creators in 2024

  • My advice on what to focus on for the coming year, based on what I noticed in 2023 being behind the scenes in multiple launch...
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#065: In this episode, I wrap up 2023 from an online course creators perspective. I review things that I saw working, and not working, in the year that was. This insight is based on the industry as a whole, but also what I saw behind the scenes in my clients launches.

I think it’s really important to look back at the big themes of the year, so you can gauge what’s changing in the industry, so that you can use these to your advantage...

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#064: I wrote this blog post back in 2016 which seems like an age ago (especially when it comes to the internet). When I re-read this post recently, I was shocked by how relevant nearly every single point was, considering the huge number of changes we've seen in that time.

It really does show that business fundamentals do not change.

In today's episode, I go through the 23 things and chat about from a ...

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November 14, 2023 16 mins

#063: Launching by posting a few times, talking about your offer every day, and sending out emails is literally throwing spaghetti at the wall and hoping it will stick. And for most people, it doesn't work. 

Instead, it's about creating a strategic journey for your potential customer...one where they are interested in what you have to say because it's relevant, one where they want to show up for your free ev...

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#062: Are you wondering if creating an online course is the right move for you? 

There are some telltale signs if an online course is right for you, right now, and I share them with you in this short but punchy episode. 

In this episode, I share:

  • Key signs that now is the right time to finally create that online course. 
  • How an online course can help with a planned or unexpected time away from your business. 
  • How I knew it was time ...
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#061: As a business owner, it's absolutely essential to be all over your numbers, to be able to pay yourself, make a profit, and pay yourself. But how exactly do you make sure all of this happens? 

On today's epsisode, I'm interviewing Amy Bett, Profit First professional, course creator and owner of Lady Without Limits. 

In this episode, Amy shares: 

  • Why Profit First is a must-have business syste...
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#060: In this episode, I dive deep into resilience, consistency, and business upgrades from within my own business. Whether you're facing hurdles in your projects, and progress is slower than you imagined, or you're trying to get better at  "consistency", this episode is packed with insights to keep you on the path to success.

In this episode, I share: 

  • The impact of making tweaks within your projects rather t...
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#059: Are you an online course creator struggling with low completion rates? In this episode, we dive deep into strategies that will not only boost your course completion rates but also leave your students raving about their learning experience.

In this episode, you will:

  • How to set up and measure a course completion rate, giving you valuable insights into your students' progress.
  • Discover different ways you can add rewards, ...
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#058: If you sat down and brainstormed what you could create an online course about, you'd probably end up with 10 different options. 

So should you go ahead and create all 10 different courses, or are you better to focus on one? 

And what should that one course be? 

This is something I hear so often, so I'm diving into it in this podcast episode. 

You will learn: 

  • The difficulties y...
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September 11, 2023 14 mins

#057: Heading into another launch and want to upgrade your results? This episode is full of practical tips and strategies to get you there. 

You will learn: 

  • How to make the most of the launch traffic you're already getting 

  • What content to share in your prelaunch runway 

  • How to keep the people who sign up to your masterclass or challenge engaged before your launch event kicks off.  

The blog ...

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#056: Ever wondered how the power of your voice can amplify your business? Wonder no more! Join me as I interview Sally Prosser, an acclaimed voice and public speaking coach, who opens up about her passion for speaking, the profound impact it has had on her business, and how you can leverage your voice to make a real difference. 

In this episode, you will learn: 

  • 3 tips to start sharing your voice more online
  • How to refr...
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#055: If you want to create and launch an online course so you can have more freedom in your business and life, it's important to get started on the process.

We all know this, so why do we often hesitate because we're worried that no one will buy? Or think that next year will be a better time, because we'll have things sorted by then. 

In this episode, I'm sharing my insight from inside the lau...

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#054: If you're thinking about creating an online course, but you also feel like it's very competitive out there...you're not imagining things. The online space has definitely gotten noisier. 

However the online education industry is booming. And there are projections that it will continue to grow on a large scale. So there is space for you, there is space for what you teach, and there are people out there w...

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#053: Are you unsure how to turn your existing service or what you do as a freelancer into an online course that you love and does your work justice, but also is in high demand and will deliver the results for your business? 

Look no more, because what I'm sharing on this episode will give you the clarity you need.

In this episode, you will learn: 

  • Why I believe that you loving your course is just as impor...
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#053: Do you grow your audience before launching your new online course, or should you put your course together and see how that first launch goes? The common advice is to grow your audience first, and while yes, audience growth is vital as a course creator, I believe in a different approach. I'm sharing that with you in this episode.  

Here's what you'll learn in this episode: 

  • Why no audience, or a smal...
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#051: Are you experiencing lower than usual launch results at the moment? If so, it's time to refocus and make sure your offer is hitting the mark. In this episode, I share very tactical things you can do to improve your results, regardless of the economy. 

In this episode, I share: 

  • The importance of being specific in who your online course is for 
  • How to improve your messaging to align with your dream customers an...
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June 26, 2023 27 mins

#050: I can't believe I've recorded and published 50 podcast episodes. It's been a wild ride! 

Nothing could have prepared me for the journey this has been, and I'm only just getting started. 

I thought I'd record this to share with you the ups and downs of this adventure so far, but also my biggest learnings (in the hope they will help you with any new project). 

In this episode,...

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