In this week's episode Kim is joined with Lyrik Fryer, co-founder of WorkPlay Branding. They talk about the importance of visual marketing and how it helps businesses evolve and grow. WorkPlay Branding offers quarterly photo or video shoots for members that are tailored to their business needs. Lyrik emphasizes the importance of looking at marketing as a journey where visual elements can dramatically improve the perception of a product or service.
She also highlights the company’s philosophy of making the process more accessible, maintaining an all-year membership model, and providing feedback during shoots to make clients more comfortable, and ultimately support their business performance.
Enjoy the conversation!
0:00 Introduction
04:06 What platforms do you show up on to market and promote your business?
05:43 What is a visual campaign?
11:12 What is the ROI of adding a visual marketing strategy?
15:36 Are you seeing an update with video?
19:28 How to build your confidence in front of the camera?
29:51 What supports have been in place to help you reach this level of success?
Episode Resources:
Check out the show notes HERE.
Create your quarterly marketing visuals, so you can up your game and create marketing campaigns that truly move the needle for less than $500 a month. DM me "WORKPLAY" on Instagram @MAYANDJAMESCO, to get all the details on the WorkPlay method today!
Check out WorkPlay Branding website HERE.
Access the [FREE DOWNLOAD] Our Visual Marketing Workbook: HERE.
Listen in to their podcast HERE.
Visit WorkPlay Branding on Instagram HERE.
DM WorkPlay 'AFFILIATE' on Instagram @workplaybranding to sign up for their affiliate program!
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Music created by Tape Machines - Ease with the Breeze and ES_A Mistake (instrumental Version) - Particle House
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