Online Digital Marketing Today

This podcast provides a comprehensive guide to YES! 50 scientifically proven persuasion techniques, a book written by N.J. Goldstein, S.J. Martin & Robert B. Cialdini is suitable for various applications. It breaks down these methods into actionable tips, ranging from using "because" to framing messages as helpful, and includes a dedicated section with marketing-specific strategies like social proof and reciprocity. F...

Our Podcast team discuss Marcus Sheridan's book, Endless Customers, which offers a proven framework for businesses to build trust and achieve growth by becoming a known and trusted brand. The core of this system revolves around The 4 Pillars of a Known and Trusted Brand: A) Say What Others Won’t, B) Show What Others Don’t, C) Sell in a Way Others Don’t, and D) Be More Human. This podcast inspired by the book, details how to tr...

This podcast, titled "AI For Entrepreneurs," focuses on how business owners can successfully integrate artificial intelligence (AI) into their operations to foster growth and expansion. The document explores various practical applications of AI, such as enhancing sales and marketing, streamlining human resources, and gaining competitive intelligence. It offers guidance on incorporating AI into a business, emphasizing the ...

Here are 7 strategic interview questions answered by Dr. Ravi R. Iyer
1. The Authenticity Paradox: Can you help us understand what 'authentic intelligence' actually means, and why this concern about authenticity has become so prevalent in our AI-driven world?

2. The Creative Block Breakthrough: "You mention that AI can help us become more creative than ever before. For a digital marketer staring at a blank page tr...

This podcast is from a collection of texts, excerpts from a book titled "Unforgettable Presence," which offers comprehensive guidance on enhancing professional presence and accelerating career growth. The content covers strategies for building a strong personal brand, leveraging platforms like LinkedIn, and mastering communication skills, including virtual presentations and effective meeting facilitation. Furthermore, it ...

Join Madeleine Lambert the Director of Marketing and Sales at Originality.ai, the leading AI content detection platform. With a background in SEO and content creation, she previously founded, scaled and then successfully exited a content marketing agency in 2022. As she answers the following questions:

1. What is Originality.ai, and what problem are you solving?
2. Why is detecting AI-generated content important right now?
3...

"EMAIL MARKETING IS DEAD!" - OR IS IT?

This podcast reviews the key points of Matt Bacak's book, "Email Marketing with Artificial Intelligence," which explores the transformative role of AI in email marketing. The book outlines how AI enhances personalization by analyzing customer data to create tailored content, boosts efficiency through automation of tasks like audience segmentation and scheduling, and opt...

If you are a marketer then you are consistantly writing copy. Whether it is content or ads online or offline Robert Bly has you covered.

This podcast dialogue explores Robert Bly's foundational principles of copywriting, emphasizing that effective copy is essentially salesmanship in written form, focused on driving reader action rather than mere creativity. Key strategies discussed include structuring persuasive content using a...

This podcast shares excerpts that discusses the current state of B2B marketing and lead generation, arguing that traditional methods are no longer effective due to shifts in buyer behavior, such as the overload of information and prolonged decision-making processes. The source highlights the importance of adapting to where buyers are actively researching and engaging with relevant content. It advocates for a programmatic lead gener...

In researching this topic we found  sources that collectively discuss the transformative impact of inbound voice agents on business operations and customer engagement. They explain how these AI-powered systems enhance the customer experience by providing immediate, personalized, and round-the-clock service. Furthermore, the texts highlight significant improvements in operational efficiency and cost reduction due to the automation o...

This podcast discusses how AI-powered inbound voice agents are transforming business operations, particularly in customer service. These systems enhance customer experience through immediate, personalized interactions and improve operational efficiency by automating routine tasks, which significantly reduces costs. Furthermore, AI voice agents offer scalability to handle fluctuating call volumes, provide 24/7 service availability, ...

This episode of Online Digital Marketing Today offers a step-by-step guide to optimizing a Google Business Profile (GBP), broken down into distinct phases. It outlines foundational setup including verifying basic information and ensuring consistent name, address, and phone details across online platforms. The team then covers detailed optimization such as crafting a compelling business description, setting accurate hours, and integ...

BOOM! Let me share something that's absolutely going to transform your approach to success! 🔥

I just rediscovered "Think and Grow Rich" in my library, and let me tell you – this isn't just another success manual. This is the ULTIMATE success blueprint that launched an entire movement! And today, we're breaking down the exact formula that's created more millionaires than you can count!

This deep dive podcast emphasizes the significant yet often overlooked potential of Google Business Profile (GBP) optimization for local businesses to attract customers without advertising costs. The hosts explain that effectively describing a business to enhance relevance helps Google's "matchmaking" system connect them with searchers, crucially aiming for a top three ranking which captures the majority of local sea...

In this episode our team explains Josh Nelson's approach to building a seven-figure digital marketing agency. His framework, detailed in "The Seven Figure Agency Roadmap," argues that growth requires restructuring the business model, moving from generalist, project-based work to niche specialization and recurring revenue. Key to this is the "Rule of Five Ones," emphasizing focus on one target market, one co...

The Ultimate LinkedIn Messaging Guide: Comprehensive Analysis of Contents and Strategic Frameworks  

Daniel Disney's *The Ultimate LinkedIn Messaging Guide: How to Use Written, Audio, Video and InMail Messages to Start More Conversations and Increase Sales* provides a systematic blueprint for leveraging LinkedIn’s communication tools to drive professional success. With a focus on practical strategies, the book combine...

This Deep Dive Podcast is based on a survey of knowledge workers including marketers, investigates the current state of AI adoption within marketing teams. It highlights that while marketers are early and frequent AI users, their application often remains basic, particularly in areas beyond short-form content creation. The report emphasizes the significant potential of AI to address marketing's heavy communication demands and ...

Join me and my guest Reed Hansen as we discuss the use of AI for both digital agencies and businesses. Reed will cover: What are 2–3 AI tools or tactics that service-based businesses should be using right now to grow faster, What business owners who think AI is ‘too technical’ or ‘not for them and what to say to them, as well as if you were starting a business today with zero audience, how you would use AI to get your first 10 payi...

In this podcast episode our team outlines Jason McDonald's Social Media Marketing Framework, which guides businesses to use social media strategically for growth by acting as the "life of the party." This framework emphasizes understanding social media's importance through aspects like electronic word-of-mouth and the customer journey, alongside implementing ten key strategies for client acquisition. These strat...