Online Digital Marketing Today

This podcast reviewss Tarek Abdel Salam's book, "Now You Can Afford," a practical guide for entrepreneurs, marketers, and business owners aiming to build and scale online ventures. The book introduces a "Ready-Set-Multiply" framework to attract customers, create compelling offers, and automate sales, drawing on the author's journey from a struggling salesperson to a marketing executive. It offers actio...

This Podcast is based on Donna Smith-Bellinger's book; "You Lost Me @Hello". I highly recommend it be a book added to your business library. You can purchase at: https://www.pcbeeusa.com/bellingerbooks/

On this podcast our team takes a deep dive into, "HOOK TO BOOKED: The 4-Stage Experience That Turns Strangers into Qualified, Ready-to-Buy Clients,"  on excerpt from Dr. Donna's book. We explain the...

This podcast offesr an extensive review of Russell Brunson's book, Traffic Secrets, focusing on strategies for consistently attracting target audiences to online platforms. They highlight key concepts such as identifying "dream customers", implementing the "Dream 100" strategy to engage with influential figures, and utilizing the "Hook, Story, Offer" framework for compelling marketing messages. Th...

"The State of AI in B2B Marketing in 2024/25" report by ON24, outlines the rapid adoption and impact of AI within B2B marketing strategies. It highlights that a significant majority of B2B marketers are already using or testing AI, with those embracing the technology being seven times more likely to exceed their organizational goals. The podcast report's details how AI is transforming B2B marketing by driving efficie...

The provided sources offer an extensive overview of Geoff Woods' book, The AI-Driven Leader, a guide designed for business leaders seeking to integrate artificial intelligence into their strategic decision-making. They highlight the book's core themes, such as using AI for strategic clarity, accelerating decision-making processes, multiplying organizational impact, and treating AI as a collaborative partner. The informati...

This podcast provides a comprehensive guide to YES! 50 scientifically proven persuasion techniques, a book written by N.J. Goldstein, S.J. Martin & Robert B. Cialdini is suitable for various applications. It breaks down these methods into actionable tips, ranging from using "because" to framing messages as helpful, and includes a dedicated section with marketing-specific strategies like social proof and reciprocity. F...

Our Podcast team discuss Marcus Sheridan's book, Endless Customers, which offers a proven framework for businesses to build trust and achieve growth by becoming a known and trusted brand. The core of this system revolves around The 4 Pillars of a Known and Trusted Brand: A) Say What Others Won’t, B) Show What Others Don’t, C) Sell in a Way Others Don’t, and D) Be More Human. This podcast inspired by the book, details how to tr...

This podcast, titled "AI For Entrepreneurs," focuses on how business owners can successfully integrate artificial intelligence (AI) into their operations to foster growth and expansion. The document explores various practical applications of AI, such as enhancing sales and marketing, streamlining human resources, and gaining competitive intelligence. It offers guidance on incorporating AI into a business, emphasizing the ...

Here are 7 strategic interview questions answered by Dr. Ravi R. Iyer
1. The Authenticity Paradox: Can you help us understand what 'authentic intelligence' actually means, and why this concern about authenticity has become so prevalent in our AI-driven world?

2. The Creative Block Breakthrough: "You mention that AI can help us become more creative than ever before. For a digital marketer staring at a blank page tr...

This podcast is from a collection of texts, excerpts from a book titled "Unforgettable Presence," which offers comprehensive guidance on enhancing professional presence and accelerating career growth. The content covers strategies for building a strong personal brand, leveraging platforms like LinkedIn, and mastering communication skills, including virtual presentations and effective meeting facilitation. Furthermore, it ...

Join Madeleine Lambert the Director of Marketing and Sales at Originality.ai, the leading AI content detection platform. With a background in SEO and content creation, she previously founded, scaled and then successfully exited a content marketing agency in 2022. As she answers the following questions:

1. What is Originality.ai, and what problem are you solving?
2. Why is detecting AI-generated content important right now?
3...

"EMAIL MARKETING IS DEAD!" - OR IS IT?

This podcast reviews the key points of Matt Bacak's book, "Email Marketing with Artificial Intelligence," which explores the transformative role of AI in email marketing. The book outlines how AI enhances personalization by analyzing customer data to create tailored content, boosts efficiency through automation of tasks like audience segmentation and scheduling, and opt...

If you are a marketer then you are consistantly writing copy. Whether it is content or ads online or offline Robert Bly has you covered.

This podcast dialogue explores Robert Bly's foundational principles of copywriting, emphasizing that effective copy is essentially salesmanship in written form, focused on driving reader action rather than mere creativity. Key strategies discussed include structuring persuasive content using a...

This podcast shares excerpts that discusses the current state of B2B marketing and lead generation, arguing that traditional methods are no longer effective due to shifts in buyer behavior, such as the overload of information and prolonged decision-making processes. The source highlights the importance of adapting to where buyers are actively researching and engaging with relevant content. It advocates for a programmatic lead gener...

In researching this topic we found  sources that collectively discuss the transformative impact of inbound voice agents on business operations and customer engagement. They explain how these AI-powered systems enhance the customer experience by providing immediate, personalized, and round-the-clock service. Furthermore, the texts highlight significant improvements in operational efficiency and cost reduction due to the automation o...

This podcast discusses how AI-powered inbound voice agents are transforming business operations, particularly in customer service. These systems enhance customer experience through immediate, personalized interactions and improve operational efficiency by automating routine tasks, which significantly reduces costs. Furthermore, AI voice agents offer scalability to handle fluctuating call volumes, provide 24/7 service availability, ...

This episode of Online Digital Marketing Today offers a step-by-step guide to optimizing a Google Business Profile (GBP), broken down into distinct phases. It outlines foundational setup including verifying basic information and ensuring consistent name, address, and phone details across online platforms. The team then covers detailed optimization such as crafting a compelling business description, setting accurate hours, and integ...

BOOM! Let me share something that's absolutely going to transform your approach to success! 🔥

I just rediscovered "Think and Grow Rich" in my library, and let me tell you – this isn't just another success manual. This is the ULTIMATE success blueprint that launched an entire movement! And today, we're breaking down the exact formula that's created more millionaires than you can count!

This deep dive podcast emphasizes the significant yet often overlooked potential of Google Business Profile (GBP) optimization for local businesses to attract customers without advertising costs. The hosts explain that effectively describing a business to enhance relevance helps Google's "matchmaking" system connect them with searchers, crucially aiming for a top three ranking which captures the majority of local sea...