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October 23, 2025 27 mins

My guest today on the Online for Authors podcast is Tim O'Hearn, author of the book Framed. Tim O’Hearn is a software engineer who works in quantitative finance. He is also an entrepreneur and freelance writer.

 

As a sports journalist, he covered the 2024 World Athletics Cross Country Championships in Belgrade, Serbia. As a prolific creator of user-generated content, he has written hundreds of book reviews and thousands of other entries such as restaurant reviews, product reviews, blog posts, and comments-section polemics.

 

Framed: A Villain's Perspective on Social Media is his first book.

 

In her book review, Carole O'Neill stated: I read this book with a notebook by my side. There was so much information I felt like I was taking a full semester course. Framed: A Villain’s Perspective on Social Media was my daily tutorial and Tim O’Hearn was my professor.

 

He grew up with the internet using first, Myspace, then all the way thru Tiktok. And believes everything on the internet today can be traced back to Myspace. Because of that, O’Hearn feels he’s experienced being a puppeteer as well as a puppet. Facebook surpassed Myspace between 2009 and 2012. During that period search interest in both “hits” and “web counter” dropped off steeply.

 

Although he thinks the content about social media is misleading, this book is the best offering of coverage on Social Media Marketing. His tutorial explains how social media platforms have the same complicated relationship with spam bots that the U.S. Postal Service has with junk mail.

 

Before you reach the thirty pages of footnotes, you will learn about the “dead internet theory;” how external participants use software to wield godlike influence in the digital world; how he was accused of using, “What if I told you that I could get you more Instagram followers,” as a pick-up line to impress women; and, so much more.

 

This book cannot be read in one sitting. Especially if you want to retain all the opinions he has to offer. So read it once or read it several times. But read it.

 

Subscribe to Online for Authors to learn about more great books! https://www.youtube.com/@onlineforauthors?sub_confirmation=1

 

Join the Novels N Latte Book Club community to discuss this and other books with like-minded readers: https://www.facebook.com/groups/3576519880426290

 

You can follow Author Tim O'Hearn

Website: https://tjohearn.com, timohearn.beehiiv.com

LinkedIn: @tohearn

 

Purchase Framed on Amazon:

Paperback: https://amzn.to/4g7tiZn

Ebook: https://amzn.to/4m5c7sK

 

Teri M Brown, Author and Podcast Host: https://www.terimbrown.com

FB: @TeriMBrownAuthor

IG: @terimbrown_author

X: @terimbrown1

 

Want to be a guest on Online for Authors? Send Teri M Brown a message on PodMatch, here: https://www.podmatch.com/member/onlineforauthors

 

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