ONLINE MARKETING FOR DOCTORS PODCAST
The Online Marketing For Doctors podcast show is laser-focused on helping you, the motivated doctors and surgeons, implement clever, effective marketing ideas that you can use to GROW and SCALE your practice into the empire it deserves to be.
Episodes
Most clinic owners can tell you how many leads they’re getting. Some can tell you how much they’re spending on ads. Very few can confidently answer whether their people or their marketing are actually performing against industry benchmarks.
In this episode of OMD TV & the OMD Growth Podcast, Huyen Truong breaks down the two most important ROI numbers every clinic owner must understand to grow predictably — wit...
Are enquiries coming in, but bookings are not following?
This is one of the most common — and most misunderstood — problems medical clinics face today.
In this episode of OMD TV & the OMD Growth Podcast, Huyen Truong explains why this issue is rarely a marketing problem and almost always a system problem.
Patients are enquiring. They are interested. They are even filling out forms. But something in the journey betw...
In this episode, I sit down with Dr Sepehr Lajevardi — a specialist plastic surgeon who built one of the fastest-growing multi-doctor clinics in Australia.
In just three years, he scaled from a single-surgeon setup to a nine-surgeon, multi-disciplinary clinic — without relying on aggressive marketing or shortcuts.
Instead, he focused on something most clinic owners overlook:
Building the infrastructure first.
What You&r...
Medical tourism is no longer a fringe trend — it’s a global, highly competitive industry.
Each year, more than 1.5 million people travel to Turkey for medical procedures, with hair transplants and cosmetic surgery driving a significant share of that volume. Istanbul alone is home to over 1,000 hair transplant clinics, alongside hundreds of cosmetic and plastic surgery clinics — all competing aggressively for the s...
Search is changing again — but this time, it’s not just another algorithm update.
In this episode of OMD TV & the OMD Podcast show, Huyen Truong breaks down what SEO and AI-driven search will look like in 2026, and why traditional ideas of rankings, clicks, and traffic are no longer enough for medical practices.
AI search engines are now interpreting, summarising, and answering patient questions directly — oft...
In today’s episode of the OMD TV & Podcast, we’re diving into the most critical element of your clinic’s website: your home page. This often-overlooked page is crucial for converting visitors into patients.
Did you know that 53% of mobile users will abandon your website if it takes more than 3 seconds to load? A slow homepage could cost you valuable patients right from the start. But more than just speed, ther...
In this episode, Huyen reveals the core characteristics and systems that the highest-performing medical practices consistently implement — regardless of their specialty, size, or country.
You’ll learn:
- Why elite clinic owners know their numbers intimately
- How the right patient coordinator can dramatically increase procedure bookings
- Read more
Most doctors and surgeons spend their entire careers stuck in the Technician role — diagnosing, treating, operating, and “doing the work”… with little time to actually build the clinic they dream about.
In this episode, you’ll learn:
🔹 Why surgeons and doctors naturally get stuck as TechniciansAnd why this creates burnout, plateaus, and inconsistent growth.
🔹 What it really means to think and act l...Are you tired of answering the same questions at every consultation? Do you find that prospective patients “go away to think about it” and never return? In this episode of the OMD TV & Podcast Show, Huyen reveals why the secret to faster conversions isn’t pushing harder—it’s educating smarter. You’ll learn how high‑quality, pre‑consultation education turns curious browsers into confiden...
Most clinics think the only way to get more patients is by spending more on ads. But here’s the truth: you don’t need a bigger ad budget to grow — you just need to convert more of the enquiries you’re already getting.
In this episode, I’ll show you exactly how clinics are using AI to:
✅ Respond instantly to new patient enquiries (day or night) ✅ Follow up consistently with every lead until they book ...
In this episode of the OMD TV & Podcast Show, Huyen explores why patients often choose a competitor over your practice—even when your services are comparable. You’ll discover practical ways to stop blending into the crowd and start becoming the obvious choice by defining your unique value and enhancing the patient experience.
What You’ll Learn
- The Danger of Commoditisati...
Competition is fierce, patient expectations are rising and marketing costs are climbing. In this episode of the OMD TV & Podcast Show, Huyen shares four pivotal shifts that will help your clinic thrive in 2026 without resorting to discounts or burning money on ads. She also introduces a bonus strategy on leveraging AI to transform how you attract and convert patients.
What You’ll Learn
- Sh...
Clinics are losing patients every single day, not because of price, but because of slow response times.
Here’s the reality:
- 42% of patients expect a reply within 1 hour.
- If you don’t respond within 5 minutes, the chances of conversion drop by almost 80%.
- More than 60% of patients research clinics after hours, when most recept...
Did you know that over half of Fortune 500 companies from 2003 no longer exist today? And that 75% of businesses fail within 10 years?
The difference between those that vanish and those that thrive? Innovation.
In this episode, Huyen dives into the single most important thing your clinic needs to keep doing to ensure sustainable success over the next decade. You’ll hear real-world examples (like Nokia, Kodak, and Blockbuster)...
Many clinics deliver exceptional patient care, yet still struggle to attract new patients. Why? Because patients can’t “see” your value unless your brand communicates it clearly. In this episode, Beyond Your Logo: How to Become the ‘Only’ Choice in Your Niche With Your Brand, we sit down with Graeme Gladman, Founder of BrandQuest, to explore how a well-defined brand story becomes your most powerful pa...
Have you ever wondered why some patients disappear after their first visit, while others become loyal advocates, booking regularly, referring friends, and engaging with your practice for years?
In this episode of OMD TV & Podcast, Huyen Truong uncovers the real reason patients stay—or leave—and what you can do to keep them coming back.
In this episode, you'll discover:
✅ Why focusing on retention (not just acquisiti...
Think your clinic has a lead problem? Think again. In this high-impact episode, we reveal why most clinics are leaking revenue, not because they lack enquiries, but because they fail to convert those leads into consultations—and ultimately surgeries.
Join Huyen Truong, Search Marketing Director at Online Marketing for Doctors, as she unpacks the proven strategies that have helped clinics worldwide dramatically improve their c...
Ever feel like your clinic is missing out on enquiries that should’ve turned into bookings?
In our latest podcast episode, we sit down with Wouter Slettenhaar, VP of Sales at Crisalix and CEO of ChatPatient, to talk about how AI Patient Coordinators are transforming the way clinics convert leads into loyal patients.
Wouter shares real-world insights on:
- How AI Patient Coordinators work (and ...
What if you could grow your clinic's income by 20% this quarter—without spending a cent on new ads or finding more patients?
In this episode of Online Marketing For Doctors TV & Podcast, Huyen Truong (Search Marketing Director at OMD) shares 3 proven strategies that helped real clinics increase revenue fast—by working smarter with the resources they already have.
🎯 You’ll discover:
- Read more
Are your form-fill leads slipping through the cracks?
In this episode of Online Marketing For Doctors TV & Podcast, we reveal a simple but powerful fix that can increase your consultation conversion rate by over 300%—without spending more on ads. It all comes down to Speed to Lead.
Most clinics don’t have a response problem… They have a response time problem.
🕐 Respond within 1 minute = 391% more conversion...
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