Online Store Success with Jodie Minto

 Let’s be honest—the current e-commerce landscape can feel like a bit of a rollercoaster. Between rising ad costs, shifting Meta campaign structures, and US tariff shocks that are impacting all of us selling into the States… it’s a lot.

But amidst all that, I’m seeing some brands absolutely thrive—and in today’s episode, I’m walking you through exactlywhat they’re doing differently.

These aren’...

If you’ve ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again.

This week, I’m chatting with the incredible Gloria Chou, PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies.

She breaks down her simple “CPR Method™” (no, not that kind of CPR...

 ✨ Episode Summary:

The U.S. has just introduced a 125% tariff on Chinese-made imports, and while increases for other countries have been paused for 90 days, the message is clear: it’s time for e-commerce founders to get strategic.

In this episode, I break down the latest tariff news as of April 10th, what it means for your pricing, supply chain and profit margins—and how to use this window of ...

Ever feel stuck wondering how much inventory you should order for your e-commerce store?

You’re not alone!

Inventory decisions can feel overwhelming—especially when you're just starting out and still figuring out exactly which products your customers will love. The pressure of investing your cash into stock without knowing if it’ll sell can lead to stress and uncertainty.

In this episode, I’m diving deep into practical inv...

Every e-commerce business experiences slow months—but they don’t have to stay that way.

On this week's episode, I’m sharing exactly how one small, strategically timed offer helped my Mastermind client achieve an incredible 398% sales increase—without deep discounts or devaluing her brand.

Listen in to discover:

• The exact promo we ran (a simple strategy you can replicate right away)
• How strategic timing helped turn her...

Money isn’t just about numbers in your bank account—it’s about how you think, feel, and act around it.

In this episode, I’m joined by Denise Duffield-Thomas, money mindset mentor and bestselling author, to talk about the biggest shifts that separate struggling entrepreneurs from those making million-dollar moves.

Denise is all about helping women break free from money blocks, let g...

If you’ve ever felt exhausted, overwhelmed, or disconnected from your business, you’re not alone. Burnout is more common than you think—especially for women juggling business, family, and life.

This week, I’m joined by Dr. Hayley D Quinn, an anti-burnout business coach, speaker, and former clinical psychologist, who helps women entrepreneurs build thriving businesses without sacrificing their wellbeing.

Many business owner...

If you’ve ever thought, “If I could just get my ads to work… land that one big influencer… launch that perfect collection—THEN my business would take off”—this episode is for you.

Success isn’t about one big move. It’s about layering small, strategic improvements over time.

After more than 10 years in e-commerce, I’ve learnt that real growth comes from consistent, incremental chang...

If you’ve ever wondered whether your personal style really matters in business, the answer is a resounding yes. The way you present yourself speaks volumes before you even say a word—and in today’s digital world, first impressions happen faster than ever.

In this episode, I’m joined by Jane Mow, a leading Personal Brand Stylist and Style Coach who helps female entrepreneurs and business owners elevate their image, build au...

If you’ve ever dreamed of turning your passion into a thriving business but aren’t sure where to start, this episode is for you.

Today, I’m joined by the inspiring Liandra Gaykamangu, the founder of Liandra, an internationally recognised Indigenous luxury lifestyle brand. Liandra’s journey is nothing short of extraordinary—she started out shaping young minds as a classroom teacher and is now making waves in the fashio...

If you’ve ever felt like you’re doing all the right things in your e-commerce business—following the strategies, running the ads, tweaking the offers—but still feel stuck, overwhelmed, or unsure of your next move, this episode is for you.

Today, I’m joined by the incredible Victoria Gibson, Creator of Soul Deep Success, who helps women crea...

 From Breakouts to Business Success – Acacia’s Journey with PuraU

This week on Online Store Success, I’m chatting with Acacia, the founder of PuraU, a game-changing brand in the health and wellness space. Acacia’s journey from battling acne to creating a gut-health-focused skincare supplement is nothing short of inspiring.

In this episode, we dive into:

✅ The link between gut health and acne (and why most skincare bra...

🎧 What Meta Ads Look Like in 2025 – My Predictions, What’s Changed & What to Expect

If you’ve been running Facebook ads and wondering, Why aren’t they working like they used to?—you’re not alone. Meta Ads are evolving fast

Welcome back to Online Store Success! In my first episode of the year, I’m sharing a simple yet powerful Meta ads strategy that’s bringing me 100 new Instagram followers (plus email subscribers) each week—at a super low cost.

As a certified Meta ads specialist, I’m always test...

Today, I'm bringing back my most popular episode from 2024 for you to enjoy over the Christmas break.  

This episode is jam-packed full of lessons, failures, learnings and insights after 10 years in fashion e-commerce and I share what I'd do differently if I was to start a new online fashion store today. Tune in to hear what they are!

Interested in working together in the new year? Check out my courses and coaching pr...

As we come to the end of the year, it’s a great time to reflect on what did and didn’t and set goals for the year ahead.

I must confess, though, I’ve never been very good at setting and sticking to goals and plans.  As a big-picture thinker, I tend to find the smaller details boring and like to just ‘go with the flow’. 

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