Ontario Culture Days' Departure Lounge
This audio course is built for arts and culture professionals ready to better engage with tourists and the tourism sector at large. In just five episodes, we cover marketing and management strategies, key terms, and emerging ideas, while hearing from industry experts on the ground, all to help you thrive in Ontario’s cultural tourism landscape.
Episodes
In the final episode of Departure Lounge, we talk marketing attractions as cultural tourism destinations. Topics include the history of cultural tourism and how it evolved in the digital age. We also discuss cultural tourism demographics and ways to collaborate with your own community.
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How do you manage the relationship between the arts and culture sectors and tourism? Today, we define arts-core and arts-peripheral visitors, cultural tourism, and what it means to be a local.
Liked what you heard today? Please consider leaving us a rating on Apple Podcasts or Spotify.
And for free and downloadable course resources, visit onculturedays.ca/departure-lounge.
Liked what you heard today? Leave us a rating on Apple Podcasts or Spotify.
In this episode, we cover marketing tourism. Topics include destination marketing, selling points and value proposition to visitors, how to measure marketing success, and available government supports.
For free and downloadable course resources, visit onculturedays.ca/departure-lounge.
Liked what you heard today? Leave us a rating on Apple Podcasts or Spotify.
Today, we dig into the visitor economy, destination competitiveness, and our sector’s stakeholders and key players. We are also joined by guest experts Tova Arbus, Meredith Armstrong, Tim Jennings, Kate Monk, Janis Monture, and Beth Potter, who are leaders in Ontario's arts and tourism sectors.
For free, downloadable course resourc...
In the first of five episodes, we start with pandemic-related questions and introduce regenerative tourism – the guiding framework for this course.
Host Shawn Newman dives into:
- Public health’s effect on regional tourism, including vaccination rates and waves of infection
- Ethical tourism
- The benefits arts organisations enjoy from tourism
Liked what you heard today? Leave us a rating on Apple Podcasts or Spotify.
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