bcjr Podcast

Yeah, the hat’s wild. I know. But that’s exactly why I wore it. Because real branding isn’t about looking polished, it’s about having presence. That loud, unbothered, IDGAF energy that makes people stop scrolling and say, “Yo, who is this?” So this episode, I’m breaking down what I learned from watching Gillie Da Kid rock that massive NOGGIN BOSS hat and why that moment says everything about belief, confidence, and brandin...

Are you looking to start a podcast? Before you do, you need to know this: the format you choose will either build your authority or bury your momentum. Most people jump straight into a guest-based podcast because it looks and feels impressive. But if you’re trying to build industry authority and use your podcast to grow your business, a guest-based podcast often ends up working against you. In this episode, I break down th...

Most people think using a script makes them sound fake, but the truth is, the script isn't the problem. The real issue is usually a lack of structure and clarity. Using a script for your solo-podcast or short-form video content is the most powerful way to stay confident, consistent, and clear on camera. So in this episode, I'll explain how to write podcast and video scripts that actually flow, work across various industrie...

There’s a guy on Instagram telling people to “start a fake podcast” to look credible. Let me make this clear; There’s nothing credible about pretending. A fake podcast doesn’t build trust, it destroys it. It screams scam, not authority. It’s like renting a Ferrari to convince people you’re successful. Because when people find out it’s not real, the credibility you were chasing disappears. If you want to build authority, yo...

Here’s the truth...your brand tells people how to treat you. If it looks average, you’ll attract average results. If it looks premium, people assume you are. It’s that simple. Perception drives business. You can be great at what you do, but if your brand doesn’t look great, people will assume you’re not. That’s the difference between getting noticed and getting ignored. I’ve invested heavily in my own brand over the years ...

Most entrepreneurs treat their podcast like a creative side project...another item on the never-ending checklist. But the smartest brands? They flip that. They build their entire content strategy around a solo video podcast. Companies like HubSpot do this at scale. They don’t chase downloads or trends. Instead, they use video-first, owned content as the engine that powers their content marketing strategy: blogs, newsletter...

Why isn’t your content converting? You’re showing up, posting, and even being somewhat consistent—but it still feels like nothing is working. No real engagement, no traction, and definitely not the kind of growth or conversions you expected. If that sounds familiar, you’re not alone. The problem usually isn’t effort; it’s your content strategy. In this episode of the bcjr Podcast, I break down the 5 reasons your content st...

Want to know how to build a personal brand that attracts clients and grows your business? Start with a video podcast. When done right, a video podcast builds trust, positions you as the authority in your industry, and turns your personal brand into your most valuable business asset. Most people think posting random content is enough. It’s not. A strong personal brand is what gets you noticed, trusted, and paid — and a podc...

Most podcasts fail — not because the host is bad, but because nobody told them the truth about podcasting. They chase downloads, sponsors, and gear instead of focusing on what actually makes a podcast work. Podcasting isn’t a get-rich-quick move. It’s a long-term brand play. And here’s the truth: podcasting isn’t what most people think it is. Over the last 5.5 years, I built my podcast from the ground up with a zero dollar...

This episode is personal. And after 5.5 years of doing this show, it’s time to close one chapter and step into another. But before that, I wanted to share what this journey really gave me — the lessons it taught me about myself, the people around me, and the cost of always keepin' it real.

I’ve carried these lessons through every win, loss, and doubt. What comes next will be different, but if you’ve been with me this far, I...

What if nearly every major disease — from diabetes to Alzheimer’s — came down to one root cause?
Jason Shugart, Chief Science Officer at FeastFast, breaks down the science behind insulin resistance, fasting, and how when you eat matters far more than what you eat.

In this episode:
🔥 The shocking link between insulin resistance and Alzheimer’s, Parkinson’s, Heart Disease & Cancer
🧠 How your brain and body actu...

With more than 50 million Americans living with diabetes—and an additional 100 million pre-diabetic—the demand for smarter, healthier food choices has never been greater. Josh Sizemore brings 20+ years of consumer packaged goods (CPG) experience, pairing expert go-to-market (GTM) strategy with cutting-edge innovation in health and wellness. In this episode, Josh dives into scaling direct-to-consumer brands and the launch o...

What does success really mean when the traditional markers—titles, money, status—don’t bring fulfillment? Adam McGraw knows this firsthand. After years as a top-performing executive at American Express, he faced the limits of conventional leadership and personal burnout. That experience led him to co-found CREW, a community designed to support senior leaders in building meaningful, resilient connections that go beyond busi...

Discover how Chef Jonathon Merrick ‪turned his obsession for cooking into a powerful creative outlet that reshaped his life and career. In this episode, Chef Merrick breaks down how passion fuels progress—from making a new city home to launching Chef Dust, a bold spice brand built on authentic global flavors.

💼 In this episode, we cover:
🔥 Cooking as a path to mental clarity and strength
🏡 Taking risks and turning ...

What does it take to build a multi-purpose AI assistant from scratch—and get it working inside actual businesses? In this episode, Mat Giordano and Justin Ballen share the story behind AIDEN, a telecom-grade AI assistant they built for businesses and Managed Service Providers (MSPs). AIDEN isn’t a concept. It’s already in the market—answering calls, syncing with CRMs like Salesforce and Monday.com, integrating into Microso...

Coaches, creators, and entrepreneurs — if you're stuck in hustle mode or trying to scale your business with scattered systems, this episode is your blueprint. In this value-packed conversation, digital marketer, business coach, and videographer Chaz Bademan breaks down how to grow with soul-aligned strategies that feel good and convert.

🎤 In this episode, we cover:

🔥 How Chaz helped 20+ wellness coaches hit consistent $10K...

Mark Harris had lost everything—his kids, his marriage, his business, and his will to live. Addicted to opioids and fresh out of the hospital, he collapsed at his sister’s house after nearly overdosing. What followed was a supernatural moment, a cry for help, and the beginning of the greatest comeback of his life.

In this episode:
🙏🏼 What rock bottom really looks like.
🛏️ The night he nearly overdosed at his sister...

“Don’t forget to be creative.” Those were some of the last words Edward Crowe’s mother told him before she passed. Years later, during a sacred psychedelic ceremony on his land, the world-renowned artist, Rime, spoke the exact same words to Edward—without ever knowing that story.

That moment changed everything. In this episode, Edward opens up about his journey back to creativity, spirit, and self after being lost in the no...

Mix Harlem hustle, deep-rooted family ties, and relentless work ethic—and you don’t just get a clothing line. You get a streetwear brand that’s built different—one rooted in culture, powered by community, and delivered with a touch of luxury. In this episode, Carlos Betances returns to the podcast to share how he took Jazrae from hand-pressed tees to a full-scale operation—with custom sneakers, elevated drops, and a team t...