Building a Streetwear Brand on Family, Grit, & Harlem Hustle | Ep.248 Carlos Betances

Mix Harlem hustle, deep-rooted family ties, and relentless work ethic—and you don’t just get a clothing line. You get a streetwear brand that’s built different—one rooted in culture, powered by community, and delivered with a touch of luxury. In this episode, Carlos Betances returns to the podcast to share how he took Jazrae from hand-pressed tees to a full-scale operation—with custom sneakers, elevated drops, and a team that feels more like family than staff. From premium packaging to loyal customers, Carlos breaks down the real grind behind the brand—and why every piece carries meaning.

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