Alex Fletcher - Opera Artist Management

Summary In this episode of the Opera Biz Podcast, Daniel Welch speaks with Alex Fletcher of Fletcher Artist Management (www.fletcherartistmanagement.com) about the intricacies of artist management in the opera industry. They discuss the evolution of management practices, the importance of a holistic approach to artist well-being, and the role of social media in promoting artists. The conversation also touches on the challenges artists face during career lulls, the significance of dual market strategies, and the pressing need for mental health awareness in the opera community. Takeaways Management is not just about securing gigs; it's about understanding the artist's life. Artists should be transparent about their career goals and personal circumstances. Social media is a powerful tool for visibility and marketing in the opera industry. A holistic approach to management considers both personal and professional well-being. Artists need to be proactive in their careers, even during lulls. Dual market strategies can enhance opportunities for emerging artists. Mental health support is crucial in the high-pressure environment of opera. Transparency in management relationships fosters trust and collaboration. Artists should express their authentic selves on social media. The opera industry is evolving, and so must the approaches to management and artist support. Chapters 00:00 Introduction to the Opera Biz Podcast 01:08 The Journey into Opera Management 03:48 The Evolution of Artist Management 07:26 A Holistic Approach to Artist Management 10:09 Navigating Hard Conversations with Artists 15:09 When to Seek Management 18:20 The Importance of Online Presence 21:08 The Importance of Authenticity and Presence 22:31 Navigating Social Media for Artists 23:07 Mentorship and Community in the Arts 24:36 Expectations for Artists in Management 27:46 Handling Career Lulls and Visibility 31:36 The Dual Market Approach for Artists 34:50 Collaboration Over Competition in Management 37:05 Mental Health Awareness in the Opera Industry Special Guest: Alex Fletcher.