Price Conditioning

Price Conditioning to Crush Sticker Shock in Sales | Outside the Business Podcast

In this episode of Outside the Business, I’m giving you a raw, real update on my world—what’s going on with my businesses, why I’m feeling like me again, and how we just had a record week in April that beat all of last year. 💪

We’re diving into the art of price conditioning—a powerful sales tactic that helps eliminate sticker shock and sets your customers up to see the value before they see the price. Whether you’re in chimney services, home improvement, or any high-ticket service business, this one’s for you.

✅ Learn how we 5X’ed our sales in a week
 ✅ Understand how to psychologically prime your customers for big tickets
 ✅ Hear how I trained my team to close better using real value-based sales
 ✅ Get insights on how to structure "better / best / adequate" options
 ✅ Plus a few marketing tips and even a killer deal I found on an Airbnb 😄

About Me
Hey, I'm Chad Murray. I own Masters Services, a multi-million dollar chimney service company based in Dallas, Texas (possibly the largest in the state—still debatable). I'm also a business coach and founder of ChadMurray.biz, where I help service business owners scale past the $1M mark.

I work with businesses between $1M–$5M in revenue who are stuck in the grind—bad employees, zero systems, no time off, and no growth. I teach how to lead, hire, delegate, and make decisions that scale.

If you want to stop the Groundhog Day and get your business moving again, I’m here for you.

📞 Contact Me
Instagram & Facebook: @ChadMurrayBiz
Phone: [phone]
Email: [e-mail]
Website: ChadMurray.biz

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