Opinionated SEO - Digital Marketing News

Opinionated SEO - Digital Marketing News

Weekly review of everything SEO and digital marketing. The opinionated SEO, where we talk about recent news and updates in the digital marketing world of SEO, Paid Advertising, and Social Media that impact you as a marketer. I’ll also throw some of my 20 years as a digital marketer opinion into the mix. Episodes release each week and we try to keep them around 15-30 minutes. Show notes with links to all the stories are available if you want to dive deeper into each news item.


February 14, 2023 9 min

Welcome to episode 1 of Season 3 - 2023's first episode of the Opinionated SEO podcast! 

I'll be discussing Google's issues that I'm seeing.

  • Slow speed of Chrome browser
  • Decrease in ad revenue
  • Google Analytics 4
  • We also spoke about how Microsoft and Open AI's collaboration on Bing is quickly growing and may surpass Google in the future. 
  • Finally, we provided tips on how to use AI to help create content for SEO purpose...

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    In this episode of the Opinionated SEO, I discuss the capabilities of and implications of chat GPT, the free AI-based service from Open AI.

    I break down what GPT is, what it's good and bad at, how to craft requests correctly and how to avoid detection from search engine algorithms.

    I believes that GPT offers great potential as a tool, but should never be trusted to replace human content writers, especially for investigative rep...

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    Raj Sharma is an award winning real estate agent and brokerage owner in Southern California - DRE# 01886334, and we chat about some of the marketing efforts he’s done and how they’ve evolved over the last few years with a bit of emphasis on his offline efforts. 

    Some key areas Raj talks about:

  • What kind of marketing he has done in his 13 years of real estate profession?
  • What's changed in the last few years
  • What is working for him n...
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    We have Gerald Murphy talking about everything SEO, marketing, AI content and also his work that he does at similar web as a senior solution business manager.
    We dive into topics such as:

  • SERP features
  • New features coming out for SimilarWeb
  • Alternative search engines like TikTok
  • The evolution of SEO as a role
  • How we saw COVID and Google's real time reaction to the SERPs
  • User Behaviors and how you can leverage this as a marketer specif...
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    Today, I'm excited to interview Ashwin who is a full life cycle content marketer, currently working as the head of marketing at Optmyzr. We'll dive into topics like diversification of your content strategy, branded search, how to break into the industry, AI content and it's future with marketers, and a bonus question that Ashwin has never been asked in an interview before.

    Ashwin Balakrishnan:
    Writer, marketer, strategist...

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    I interview Jonny Rockz, aka Jonny Polanco about his latest single, marketing in the music industry, and his non profit he's working to help young artists get recording time.

    Jonny has opened for the likes of Ice Cube, and his latest single just dropped yesterday. Listen to learn about how the industry has changed in the last 10 years and the types of marketing you can do in the music industry.

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    Wade Carlson is an SEO professions based out of Orange County, CA.
    From his time in the Coast Guard to working at Space-X, he's moved across several verticals and areas within marketing.
    He talks about his first passion projects, local SEO, advice for SEO beginners, and we discuss the most interesting man in the world.

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    On today’s show, I wanted to talk briefly about a free tool called ahrefs. Many of you have probably already heard of them, but I’m not sure if everyone knows they have a free version you can use by connecting your Google Search Console data. It allows those specific sites to have access to some features in ahrefs.

    Go to https://ahrefs.com/webmaster-tools and you can sign up there.
    Let me know what you think!

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    On today’s show I have Ryan Ricketts. I’ve actually known Ryan for six years now, and we’ve worked at several companies together.
    I wanted  him on the show because he's moved between several verticals as well as from different types of agencies and to in-house.

    He also gives away his best link building tactic he used for real estate!
    Contact Ryan
    Website: https://slickettsdigital.com/ or on
    Twitter: https://twitter.com/Slicketts


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    June 3, 2022 4 min

    There are a number of common SEO misconceptions or myths. Some of these include the belief that SEO is all about stuffing keywords into content, your keyword density, that link building is the only important SEO tactic. And many, many more,  but let's first talk about domain names. 

    I'll start off by saying you can rank any site with any domain name. Within reason. Names should be memorable and easy to remember, and that isn...

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    February 14, 2022 40 min

    Today I wanted to talk about AI content and my tests on its success as a viable option for creating content that ranks on search engines.

    I’ll start with some background on the latest publicly available AI system, an example output that I pick apart, some additional example outputs, and then my opinion on how to utilize an AI system to write content.

    See the full show notes / blog post with tons of examples, transcript, and links ...

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    Today is February 10th and I wanted to talk about Screaming Frog as well as the new Search Console URL Inspection API. 

    Full Blog Post / Show Notes: https://opinionatedseo.com/s2e20

    Let’s jump right in, what is screaming frog and what can you do with it?

    Let’s start at the beginning, it’s free but limited, and you don’t run it online. The paid version is 149 pounds / year, or about $200 US dollars. So you are talking about $16 a month...

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    Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 28th, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video ran an hour, I’ll try to summarize this for you in about ten minutes.

    Full blog post, show notes, and transcript @ https://opinionatedseo.com/s2e19

    How does Google recognize paid links?

    They have a lot of fac...

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    See Full Blog Post / Transcript / Show Notes @ https://opinionatedseo.com/s2e18

    I wanted to talk about something that came up recently that I’ve mentioned before but is worth devoting some time to.

    Three things – 

    1: Acronyms and abbreviations

    2: Link Juice

    3: Domain Authority

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    A New meta tag and Walmart is making big moves into the Metaverse 

    Full Show Notes / Blog Post @ https://opinionatedseo.com/s2e17

    Last Friday, January 21st, 2022, Google Search Central released a new tag.

    This tag called indexifembedded, you can tell Google you'd still like your content indexed when it's embedded through iframes and similar HTML tags in other pages, even when the content page has the noindex tag.There are ...

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    Today I’ll be recapping the Google Office Hours with Google’s John Mueller from January 21st, 2022. As always, I’ll provide a synopsis of the question and answer, my opinion, and a link to the question in the video. The video ran an hour, I’ll try to summarize this for you in about 15 minutes.

    Full Show Notes / Blog @ https://opinionatedseo.com/s2e16

    Questions seemed to focus a bit on internationalization, and internal linking. H...

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    Today I wanted to focus a bit on privacy and security. This is central to every marketer and I think it’s something we should be considering heavily.

    Full Show Notes Blog Post @ https://opinionatedseo.com/s2e15

    The biggest name right now in private browsing is duck duck go who is averaging 105 million queries per month so far in January 2022. Duck Duck Go is actually the #2 search engine on mobile in the U.S., Canada, Australia a...

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    I wanted to do something a little different today. Since I didn’t see much that was really newsworthy - the usual rumblings about a potential algorithm update, and some ongoing Twitter drama about SEO in general. I thought I would talk about a book that should speak to most of us. The book is Lost and Founder by Rand Fishkin.

    The full title: Lost and Founder: A Painfully Honest Field Guide to the Startup World, is really just that, ...

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    I thought today would be fun to talk about a single marketing newsworthy campaign revolving around cats and a mixer and 100 backlinks from major news networks. (I'll also talk about a few noteworthy SEO items)

    Full show notes and blog post: https://opinionatedseo.com/s2e13

    Backlinko was just purchased by SEMRush, Brian Dean, maybe one of the best marketers out there and a crazy good newsletter. News broke this morning on Twitter ...

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    Today is January 18th and I’ll be talking about a potential algorithm update, Reviews in maps, Google My business hours, page experience going to desktop, Travel & Google Ads webinar, Competitive analysis and more!

    Full Blog Post and Show Notes @ https://opinionatedseo.com/s2e12

    January 14th and 15th seems to be a lot of movement in the algorithm trackers - was there an update?

    Some of my sites that are relatively newer conten...

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