Mary Kay Ash spun a tale of female empowerment, and today, is hailed as a feminist icon. Their cream, goop, and makeup has been a fixture in pop culture Americana for decades, but the model it uses to sell products and Mary Kay's culty corporate culture is worth a second glance.
Sources:
Mary Kay
Mary Kay Income Disclosure
Pink Truth
KRTV Mary Kay Ash, 1982
Mary Kay Inc., CBS 60 Minutes
The case for and against multi-level marketing, Jon M. Taylor MBA, PhD, Consumer Awareness Institute
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