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December 27, 2023 38 mins

Bomb Party's surprise reveal jewelry has taken TikTok by storm. Thousands of people tune in live every day to watch reps unfurl rings, bracelets, and necklaces that Bomb Party claims are worth up to $1,500. Peering through the haze of bath bomb fizz and glitter, things at Bomb Party may not be so sparkly after all.

Sources:
Bomb Party
Dopamine Reward Prediction Error by Wolfram Schultz, MD
Proft margins on jewelry
Why women are leaving their side hustle by Vice


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