Market entry: So, you want to enter a new market?

Global expansion is a common goal for companies that want to sustain growth and competitive momentum. But international scale doesn’t happen overnight.  

So, where should you start? With a robust, data-driven plan. 

In this episode of Opportunity Minded, you’ll learn about market entry strategies and the essential information that helps you make sound decisions on where to expand abroad.  

• Three indicators to determine whether you’re ready to enter a new market 
• Five factors of a market entry framework to evaluate and prioritise opportunities  
• Four missteps that could derail your process 

Rely on more than your instincts with these practical insights, so you have the right tools to set your business up for success. Stick around for a quick game where our experts go head-to-head in a data duel. 

Chapters:  

00:00:00 – Introduction  

00:00:35 – Personal market entry experiences  

00:02:31 – Defining market entry strategy  

00:04:06 – Why market entry strategies matter  

00:05:50 – Indicators for market entry timing  

00:08:12 – Case study: Robotic vacuum manufacturer 

00:10:14 – Five key factors in market entry decisions  

00:12:24 – Case study: Haier’s market strategy in Southeast Asia  

00:14:14 – Common mistakes in market entry  

00:19:01 – Data Duel 

00:22:31 – Final advice 

00:24:00 – Closing remarks and contact information  

Euromonitor's price tracking tool can be your competitive edge in a shifting market. Follow daily pricing trends across thousands of retailers worldwide and identify risks and opportunities with SKU-level accuracy. Try for free today.

Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.

Visit our website for more resources and stay connected with us on social media.