Global expansion is a common goal for companies that want to sustain growth and competitive momentum. But international scale doesn’t happen overnight.
So, where should you start? With a robust, data-driven plan.
In this episode of Opportunity Minded, you’ll learn about market entry strategies and the essential information that helps you make sound decisions on where to expand abroad.
- Three indicators to determine whether you’re ready to enter a new market
- Five factors of a market entry framework to evaluate and prioritise opportunities
- Four missteps that could derail your process
Rely on more than your instincts with these practical insights, so you have the right tools to set your business up for success. Stick around for a quick game where our experts go head-to-head in a data duel.
Chapters:
00:00:00 – Introduction
00:00:35 – Personal market entry experiences
00:02:31 – Defining market entry strategy
00:04:06 – Why market entry strategies matter
00:05:50 – Indicators for market entry timing
00:08:12 – Case study: Robotic vacuum manufacturer
00:10:14 – Five key factors in market entry decisions
00:12:24 – Case study: Haier’s market strategy in Southeast Asia
00:14:14 – Common mistakes in market entry
00:19:01 – Data Duel
00:22:31 – Final advice
00:24:00 – Closing remarks and contact information
Euromonitor's price tracking tool can be your competitive edge in a shifting market. Follow daily pricing trends across thousands of retailers worldwide and identify risks and opportunities with SKU-level accuracy. Try for free today.
Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.
Visit our website for more resources and stay connected with us on social media.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.