Right product, wrong place. That’s how brands often end up lost in the aisle instead of growing their shelf space.
Distribution needs clear direction backed by data analytics, so you can determine the right channel fit, align with shopper preferences and maximise spend per customer. Move beyond simply where to sell with expert insights on retail partnerships, emerging commerce platforms, price positioning and channel forecasting.
Chapters:
00:00:04 Introduction to Opportunity Minded
00:01:09 Game time: Opportunity Pyramid round 1
00:04:29 Importance of optimizing channel strategy
00:05:53 Why knowing your customer comes first
00:07:33 Influence of product category on channel choice
00:10:28 Analyzing competitors in channel mix
00:11:45 Role of retail partnerships
00:12:51 Growth opportunities in marketplaces
00:13:57 Brand size and channel strategy
00:14:48 Emerging channels
00:16:37 Game time: Opportunity Pyramid round 2
00:19:15 Connecting pricing and channel strategies
00:21:04 Understanding how to reach consumers
00:22:21 Untangling channel performance data
00:24:57 Navigating future channel shifts
00:28:00 Channel disruptors of the future
00:29:21 Final words of advice
00:30:13 Get in touch
Euromonitor's price tracking tool can be your competitive edge in a shifting market. Follow daily pricing trends across thousands of retailers worldwide and identify risks and opportunities with SKU-level accuracy. Try for free today.
Opportunity Minded is brought to you by Euromonitor International—the first destination for organisations seeking growth.
Visit our website for more resources and stay connected with us on social media.
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