Ops Cast

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What does it really take to build a successful consulting business while keeping a full-time job?

In this episode of the Ops Cast, hosts Courtney McAra and Grant Gregorian sit down with Tom Keefe, Director of Marketing Operations at Engagio (now part of Demandbase), to discuss his experience building a consulting practice as a side business.

Tom shares how he launched his first consult...

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What does it really take to become a successful MarTech consultant?

In this episode of Stories from the Martech Community (SMTC), Courtney McAra and Grant Gregorian share the realities of building independent consulting careers, from leaping out of full-time roles to navigating the business side of consulting.

Drawing from their own experiences, they discuss the freedom, challenges, an...

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AI is becoming part of every Marketing Ops workflow. But what if the most valuable skills in the future aren't technical at all?

In this episode of Ops Cast, Michael Hartmann sits down with Debby Mayen, Global Head of Marketing Operations and Analytics at Logitech, for a thoughtful conversation about balancing technology with humanity in the age of AI.

Debby has spent her career leadin...

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AI is changing Marketing Ops. But the biggest change may have nothing to do with technology.

In this episode of Ops Cast, Michael Hartmann is joined by Abby Koble, Vice President of Global Marketing Operations at Cornerstone OnDemand, and Ashley Langford, VP of Marketing Operations & AI Technology at Ashley Langford Marketing, for a timely discussion about how AI is transforming c...

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Your GTM tech stack is probably costing you more than you think.

Not because of software licenses alone, but because of underused tools, overlapping platforms, broken processes, and hidden revenue leakage that quietly compounds over time.

In this episode of Ops Cast, Michael Hartmann sits down with Gaurav Palande, founder of Prune and a marketing and sales operations leader with more t...

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What does mid-2026 actually feel like for the people running marketing and revenue ops? And has AI made the work better, or just harder in new ways?

Michael Hartmann is back with co-hosts Naomi Liu and Mike Rizzo for one of their rare three-amigos episodes, a wide-open conversation recorded at the halfway point of 2026. No guest, no agenda, just three ops practitioners talking honestl...

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Despite massive investment in AI, many organizations are struggling to generate meaningful business impact. Why? According to Paul Shirer, most companies are treating AI as a tooling problem when it's really a workflow and adoption problem.

In this episode, hosts Michael Hartmann sit down with Paul, Founder & CEO of Infinite Ideas AI and Director of AI & GTM Technology at Brid...

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What if the biggest marketing problem in your organization isn't the marketing team at all?

In this episode, Michael Hartmann sits down with Charral Izhiman, Head of Marketing at Bayobab and author of The Marketing Movement, for a conversation about why so many organizations still misunderstand what marketing is supposed to do, and what it takes to fix that from both sides.

Charral's p...

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For years, the hard part of ops work was building the technology. Now the tech is getting easier while the people and process side is getting harder. So why are so many organizations still stuck debating AI instead of activating it?

In this episode, host Michael Hartmann sits down with Andrea Tarrell, President of the Tech Services line at Trilliad and CEO of Sercante. Together, they ...

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Today, most teams aren't just struggling to build their AI strategies. The real struggle begins when they try to execute their strategies. In this episode of Ops Cast, host Michael Hartmann sits down with David York, Chief AI and Innovation Officer at Helix CXM, to get practical answers about what it really takes for GTM organizations to move from talking about AI to operationalizing...

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What separates a marketing team that drives growth from one that just stays busy?

Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team.

In this episode of Ops Cast, host Michael Hartmann sits down with Ond...

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Why is it so hard for teams to say what they actually think?

We nod in meetings, then raise concerns in Slack afterward. We approve work, then reopen it at the last minute. We pile up version 20, 30, 40 of a deliverable, wondering why nothing ever feels finished.

In this episode of Ops Cast, host Michael Hartmann sits down with Kira Troilo, founder of Art & Soul Consulting, who bri...

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 Most RevOps advice assumes your organization is already halfway in your success journey. But what happens when you're starting from zero, with no clear blueprint, inconsistent data, and a team that can't agree on how revenue actually works? 

In this episode, host Michael Hartmann sits down with Chelsea Gill, CMO at Resultant, who recently expanded her role to include RevOps...

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In today's episode of Ops Cast by MarketingOps.com, we're going beyond systems, processes, and technology to talk about how Pros are actually doing and executing the work.  

Marketing has grown into a measurable revenue engine, but that transformation has come at a cost, and the pressure on operators is now constant, unrelenting, and in many cases, unsustainable.

Our guest is Debb...

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In today’s episode of Ops Cast by MarketingOps.com, we’re breaking the misconception that digital accessibility is just a compliance issue. Instead, we’re exploring why accessibility should be viewed as a strategic advantage, a lever for better customer experience, stronger performance, and sustained growth.

Our guest is Mike Barton, the leader of Corporate Communica...

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What happens when you throw out a nearly finished $500K rebrand… and rebuild it in two months for $22K?

In this episode of Ops Cast, Michael Hartmann sits down with Michael Yehoshua, CMO at WiseStamp, to discuss a decision that most marketing leaders would never make and why it worked.

Michael walked into an 18-month rebrand that looked polished on the surface but was fundamenta...

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Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu for a candid, no-guest conversation about one of the biggest questions in operations right now, which is what are we actually getting from AI?

With massive funding announcements, rapid product releases, and constant noise around AI, i...

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Conflict is part of every operation's role, but most people avoid it. However, the best operators learn how to use it to their advantage.

In this episode of Ops Cast, Michael Hartmann sits down with Anna Lecat, CEO and Founder of Bridging Global and author of the upcoming book Loving Conflict, to explore why conflict is not something to eliminate, but something to understand and navig...

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What happens when an Ops leader thinks like a marketer?

In this episode of Ops Cast, Michael Hartmann sits down with Julie Hamada, Chief Operating Officer at Monarch Dentistry, to explore the connection between marketing, operations, and customer experience.

Julie’s path from marketing into operations shapes how she leads today. She views marketing as promise-making and operation...