Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
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What does it really take to leave a stable in-house Marketing Operations role, start your own consulting business, and eventually find your place at an agency?
In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Carey Picklesimer, Senior Consultant at Perkuto, to discuss her journey from graphic design and in-hou...
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What does it take to move from agency consulting to in-house Marketing Operations and eventually build an independent consulting business of your own?
In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Nate Hall, an independent freelance Marketing Operations consultant with experience across all three sides of t...
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What is the best way to move from an in-house Marketing Operations role into consulting without immediately giving up the stability of your full-time job?
In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Alden Dale of Inverta to explore his journey from in-house Marketing Operations to moonlighting as a consul...
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What does consulting teach you that working in-house cannot, and when does it make sense to leave agency life and return to an internal Marketing Operations role?
In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Mike Rizzo of WeWork to talk about his journey from in-house Marketing Operations to consulting at ...
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What happens when a career in sports marketing leads to marketing automation, consulting, and eventually the CMO seat?
In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Andrea Lechner-Becker, CMO at LeadMD, to explore her journey from working with the Phoenix Suns to becoming deeply immersed in B2B marketing, m...
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What does it really take to build a MarTech consulting practice while keeping a full-time role, and how much experience do you need before clients will trust you as the expert?
In this episode of the Society of Marketing Technology Consulting Podcast, Courtney Makara and Grant Gregorian sit down with Julie James, a multiple-time Marketo Champion, professor, consultant, and practitione...
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After nearly 250 episodes and more than five years of conversations, Ops Cast is signing off, at least in its current form.
In this final episode, Michael Hartmann is joined by longtime co-hosts Mike Rizzo and Naomi Liu to look back at how Ops Cast began, how the Marketing Operations profession changed alongside it, and what they learned from hundreds of guests who shared their experi...
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AI is changing how people search for information, evaluate options, and make buying decisions. But what happens when customers stop searching for information themselves and start asking AI to solve the problem for them?
In this episode of Ops Cast, Michael Hartmann is joined by Len Ward, Managing Partner and Head of AI at Commexis, to discuss the shift from a traditional “search...
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In this episode of the Society of Marketing Technology Consulting Podcast, Courtney and Grant sit down with Bryan D’Andrea, a San Diego-based MarTech consultant, to talk about his journey from agency life to independent consulting and what it takes to build a successful consulting career.
Bryan shares practical lessons from his experience in marketing technology operations, work...
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What does it really take to build a successful consulting business while keeping a full-time job?
In this episode of the Ops Cast, hosts Courtney McAra and Grant Gregorian sit down with Tom Keefe, Director of Marketing Operations at Engagio (now part of Demandbase), to discuss his experience building a consulting practice as a side business.
Tom shares how he launched his first consult...
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What does it really take to become a successful MarTech consultant?
In this episode of Stories from the Martech Community (SMTC), Courtney McAra and Grant Gregorian share the realities of building independent consulting careers, from leaping out of full-time roles to navigating the business side of consulting.
Drawing from their own experiences, they discuss the freedom, challenges, an...
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AI is becoming part of every Marketing Ops workflow. But what if the most valuable skills in the future aren't technical at all?
In this episode of Ops Cast, Michael Hartmann sits down with Debby Mayen, Global Head of Marketing Operations and Analytics at Logitech, for a thoughtful conversation about balancing technology with humanity in the age of AI.
Debby has spent her career leadin...
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AI is changing Marketing Ops. But the biggest change may have nothing to do with technology.
In this episode of Ops Cast, Michael Hartmann is joined by Abby Koble, Vice President of Global Marketing Operations at Cornerstone OnDemand, and Ashley Langford, VP of Marketing Operations & AI Technology at Ashley Langford Marketing, for a timely discussion about how AI is transforming c...
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Your GTM tech stack is probably costing you more than you think.
Not because of software licenses alone, but because of underused tools, overlapping platforms, broken processes, and hidden revenue leakage that quietly compounds over time.
In this episode of Ops Cast, Michael Hartmann sits down with Gaurav Palande, founder of Prune and a marketing and sales operations leader with more t...
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What does mid-2026 actually feel like for the people running marketing and revenue ops? And has AI made the work better, or just harder in new ways?
Michael Hartmann is back with co-hosts Naomi Liu and Mike Rizzo for one of their rare three-amigos episodes, a wide-open conversation recorded at the halfway point of 2026. No guest, no agenda, just three ops practitioners talking honestl...
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Despite massive investment in AI, many organizations are struggling to generate meaningful business impact. Why? According to Paul Shirer, most companies are treating AI as a tooling problem when it's really a workflow and adoption problem.
In this episode, hosts Michael Hartmann sit down with Paul, Founder & CEO of Infinite Ideas AI and Director of AI & GTM Technology at Brid...
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What if the biggest marketing problem in your organization isn't the marketing team at all?
In this episode, Michael Hartmann sits down with Charral Izhiman, Head of Marketing at Bayobab and author of The Marketing Movement, for a conversation about why so many organizations still misunderstand what marketing is supposed to do, and what it takes to fix that from both sides.
Charral's p...
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For years, the hard part of ops work was building the technology. Now the tech is getting easier while the people and process side is getting harder. So why are so many organizations still stuck debating AI instead of activating it?
In this episode, host Michael Hartmann sits down with Andrea Tarrell, President of the Tech Services line at Trilliad and CEO of Sercante. Together, they ...
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Today, most teams aren't just struggling to build their AI strategies. The real struggle begins when they try to execute their strategies. In this episode of Ops Cast, host Michael Hartmann sits down with David York, Chief AI and Innovation Officer at Helix CXM, to get practical answers about what it really takes for GTM organizations to move from talking about AI to operationalizing...
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What separates a marketing team that drives growth from one that just stays busy?
Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team.
In this episode of Ops Cast, host Michael Hartmann sits down with Ond...
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