Ops Cast
Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu
Episodes
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What if the biggest marketing problem in your organization isn't the marketing team at all?
In this episode, Michael Hartmann sits down with Charral Izhiman, Head of Marketing at Bayobab and author of The Marketing Movement, for a conversation about why so many organizations still misunderstand what marketing is supposed to do, and what it takes to fix that from both sides.
Charral's p...
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For years, the hard part of ops work was building the technology. Now the tech is getting easier while the people and process side is getting harder. So why are so many organizations still stuck debating AI instead of activating it?
In this episode, host Michael Hartmann sits down with Andrea Tarrell, President of the Tech Services line at Trilliad and CEO of Sercante. Together, they ...
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Today, most teams aren't just struggling to build their AI strategies. The real struggle begins when they try to execute their strategies. In this episode of Ops Cast, host Michael Hartmann sits down with David York, Chief AI and Innovation Officer at Helix CXM, to get practical answers about what it really takes for GTM organizations to move from talking about AI to operationalizing...
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What separates a marketing team that drives growth from one that just stays busy?
Ondar Tarlow came into marketing from the business side rather than the traditional marketing path, and that lens changes how he reads a P&L, how he allocates budget, and how he earns credibility with finance and the executive team.
In this episode of Ops Cast, host Michael Hartmann sits down with Ond...
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Why is it so hard for teams to say what they actually think?
We nod in meetings, then raise concerns in Slack afterward. We approve work, then reopen it at the last minute. We pile up version 20, 30, 40 of a deliverable, wondering why nothing ever feels finished.
In this episode of Ops Cast, host Michael Hartmann sits down with Kira Troilo, founder of Art & Soul Consulting, who bri...
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Most RevOps advice assumes your organization is already halfway in your success journey. But what happens when you're starting from zero, with no clear blueprint, inconsistent data, and a team that can't agree on how revenue actually works?
In this episode, host Michael Hartmann sits down with Chelsea Gill, CMO at Resultant, who recently expanded her role to include RevOps...
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In today's episode of Ops Cast by MarketingOps.com, we're going beyond systems, processes, and technology to talk about how Pros are actually doing and executing the work.
Marketing has grown into a measurable revenue engine, but that transformation has come at a cost, and the pressure on operators is now constant, unrelenting, and in many cases, unsustainable.
Our guest is Debb...
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In today’s episode of Ops Cast by MarketingOps.com, we’re breaking the misconception that digital accessibility is just a compliance issue. Instead, we’re exploring why accessibility should be viewed as a strategic advantage, a lever for better customer experience, stronger performance, and sustained growth.
Our guest is Mike Barton, the leader of Corporate Communica...
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What happens when you throw out a nearly finished $500K rebrand… and rebuild it in two months for $22K?
In this episode of Ops Cast, Michael Hartmann sits down with Michael Yehoshua, CMO at WiseStamp, to discuss a decision that most marketing leaders would never make and why it worked.
Michael walked into an 18-month rebrand that looked polished on the surface but was fundamenta...
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Welcome to another episode of Ops Cast by MarketingOps.com, powered by The MO Pros. Host Michael Hartmann is joined by co-hosts Mike Rizzo and Naomi Liu for a candid, no-guest conversation about one of the biggest questions in operations right now, which is what are we actually getting from AI?
With massive funding announcements, rapid product releases, and constant noise around AI, i...
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Conflict is part of every operation's role, but most people avoid it. However, the best operators learn how to use it to their advantage.
In this episode of Ops Cast, Michael Hartmann sits down with Anna Lecat, CEO and Founder of Bridging Global and author of the upcoming book Loving Conflict, to explore why conflict is not something to eliminate, but something to understand and navig...
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What happens when an Ops leader thinks like a marketer?
In this episode of Ops Cast, Michael Hartmann sits down with Julie Hamada, Chief Operating Officer at Monarch Dentistry, to explore the connection between marketing, operations, and customer experience.
Julie’s path from marketing into operations shapes how she leads today. She views marketing as promise-making and operation...
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Why do marketing teams keep adding approvals, processes, and controls… yet still struggle to move faster or perform better?
In this episode of Ops Cast, Michael Hartmann sits down with Joe Bockerstette, Partner at Business Enterprise Mapping, to discuss what is really happening inside modern marketing organizations.
Joe brings over 30 years of experience helping companies redesi...
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Social media is changing fast. Platforms are becoming search engines, video continues to dominate, and AI tools are rebuilding how people discover brands and information online.
In this episode of Ops Cast, Michael Hartmann speaks with Stephanie Gardner, a freelance social media and marketing strategist who works across B2B, B2C, nonprofits, and small businesses. Stephanie focuses on ...
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Many Marketing Ops professionals eventually hit a ceiling. The work is important, the systems are running, but the influence over the broader go-to-market strategy remains limited.
In this episode of Ops Cast, Michael Hartmann speaks with Jackson Fisher about what it takes to move beyond execution and step into a more strategic role inside the business. Jackson recently completed ten ...
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The traditional B2B marketing playbook is becoming irrelevant. At the same time, AI is fundamentally transforming how buyers research, evaluate, and purchase.
In this episode of Ops Cast, Michael Hartmann is joined by Naomi Liu and Mike Rizzo for a wide-ranging conversation with Jon Miller. Jon co-founded Marketo, helped define modern Marketing Operations, later co-founded Engagio, an...
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In this episode of Ops Cast, we explore a side of operations leadership that rarely appears in roadmaps or system diagrams but determines whether teams thrive or burn out.
Kimi Corrigan, Vice President of Marketing Operations at Huntress, joins Michael Hartmann on our latest Ops Cast episode. Kimi shares her perspective on servant leadership, psychological safety, and the emotional in...
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In this episode of Ops Cast, Michael Hartmann sits down with Jacqueline Freedman, CEO and Founder of Monarch Advisory Partners and Global Head of Advisory at The Martech Weekly, to discuss where modern marketing outreach has crossed the line from helpful to harmful.
Jacqueline brings experience across B2B and B2C environments and challenges one of the most uncomfortable truths in mark...
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Balancing change and continuity in Marketing Ops is one of the hardest things to get right, especially in global organizations with fast-moving goals and limited resources. In this episode of Ops Cast, Michael Hartmann is joined by Adele Kurki, Senior Marketing Operations Lead at Aiven.
Adele shares how she has led global Marketing Ops teams through major shifts like funnel redesigns,...
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In this episode of Ops Cast, we dig into what it really takes to build demand generation and revenue marketing capability inside a large enterprise organization.
Michael Hartmann is joined by Rachel Roundy, Product Marketing Lead for AI at Snowflake. Before Snowflake, Rachel spent more than four years inside a legacy enterprise technology company, where she helped lead a cross-functio...
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