Ops Cast

During this episode we talk with Lorena Morales about the way her new Revenue Operations role at a large, global, publicly-traded company has challenged her thinking of revenue operations. Previously, she thought the journey was from siloed to centralized/integrated and aligned. Her new role has opened up her eyes that there may be a need (and a business justification) to become somewhat siloed again.

That being said, she also menti...

This episode is a little different because it is geared toward both Marketing Ops professionals as well as those who are trying to sell to them. That's right, if you are selling to Marketing Ops, Revenue Ops, Martech or others, you should listen to this. We talk about what you should do (be interesting, be honest) and what not to do (waste our time when we have already done research).

For those in The MO Pros community, we want...

In the first episode of MOOPs TV Mike Rizzo shares how he made not ONE but TWO mistakes within just a matter of moments.

Find out what those mistakes were and how (if possible) he resolved the issue before causing yet a third MOOPs.

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During this episode, we take a dive into Customer Data Platforms (CDPs). CDPs have been a hot topic over the past few years and we asked Michael Davis to help us cut through the hype and understand:

If you've been curious about CDPs and how/if they should be part of your Marketing Ops / Martech roadmap, you don&...

In this episode we talk with AJ Sedlak about the LinkedIn post he published in late August 2021. In his post he made the provocative statement that Marketing Ops could help deliver revenue for an organization in the absence of a Marketing Strategy....and at the same time, Marketing would struggle to deliver revenue without Ops. 

We dig into that topic and also cover:

In this episode, we talk with Juan Mendoza the founder of The Martech Weekly newsletter and the producer of Making Sense of Martech Podcast about:

In this episode, we talk with Nikki Luele about her journey from a Marketing Ops team of one to 30! Nikki provides some insights on what she did early on to build momentum, what she learned along the way, and how she had to learn new skills.

We also get into a great conversation about the importance of diversity and the challenges she faced as a female leader in tech. 

Recorded live on September 9, 2021.

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In this episode we talk with Darrell Alfonso about parts of the role that many Marketing Operations professionals don't like to talk about...but we all know are there. Things like, how it is tough to have a good marketing ops function when the messaging, branding or product is sub-par. 

And, we had a literal fire alarm happen during the recording. How appropriate for a Marketing Operations discussion. 

Recorded live on August 26,...

In this episode we talk with Toby Murdock from Highway Education about the gap in the market today for Marketing Ops talent. He is focused on providing training, education and opportunities to people who are early in their career and want to get into Marketing Operations. 

We talk about the gap, why there isn't a "traditional" educational model for Marketing Ops (hint: it's about incentives in the university system) ...

During this episode we talk through some of the key things to make sure you have in place if you are considering building out a multi-touch attribution model at your organization. In some ways, it felt as if we only scratched the surface on the topic. 

Some key elements to look for to give your organization a better chance of success:

One of the things we have touched on during almost all of the episodes prior to this (and will continue to touch on) is what should be included in a certification for Marketing Operations. 

In this episode, Naomi Liu, Mike Rizzo and Michael Hartmann talk through this in some detail. We talk about:

In this episode we have a conversation with Paul Mosenson, who has led marketing, to get his perspective on Marketing Ops, Revenue Ops, and more. We touch on things like the value that the CMO sees in marketing ops, how to position marketing operations to be a part of the strategic GTM conversations and the need for ops to be creative AND analytical.

Recorded live on July 29, 2021.

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In this episode we talk in detail with Steve Petersen about the importance of having an ownership mindset with Martech as a Marketing Ops professional. Steve talks through what that looks like from a practical standpoint. He also shares some tips for how to move toward this mindset...and some of the things to watch out for.

Recorded live on July 14, 2021.

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During this episode we do a deep dive with Connor Jeffers, the CEO and founder of RevOps consultancy Aptitude8. We talk about the perception of Hubspot as "only" for small to medium sized businesses and how that may have changed.

We even discussed a scenario that co-host Naomi Liu had with Hubspot a few years ago to provide more context. 

If you are not familiar with Hubspot and want to learn more, then this episode is for yo...

In this episode we talked with Arjun Sen, the CEO of ZenMango and former CMO at Papa John's about the concept of "Marperations" that he coined. We covered what that means as well as how Marketing Operations professionals need to be advocates for the customer as much as they are focused on enabling the business. 

Recorded live on June 30, 2021.

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In this episode we talked with Tyler Stouder about his experience joining Arbor Homes, a homebuilder based in the midwest US. What many people may not realize is the historical lack of technology adoption, in general, in the real estate industry...especially with marketing technology. He shares some lessons learned on the importance of keeping track of data from prior roles (or research) that will help you sell internally to invest...