In this episode of OPTIC(S)™ in Action, Ryan Weiss interviews Spencer Padway, CEO of Search Nurture and Project FBA.
Spencer shares his marketing journey, highlighting how his agency, Search Nurture, focuses on turning negative business inflection points into positives. He explains that Search Nurture initially addressed a common industry issue by allowing clients to hire their account managers, transforming a typically negative situation into a beneficial one for all parties involved.
Spencer emphasizes the importance of transparency, leading by example, and understanding the "why" behind processes to foster innovation and satisfaction within his team. He concludes by encouraging listeners to connect with him on LinkedIn or via the Search Nurture website.
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