February 21, 2025 • 30 mins
In this week's episode of the Optimal Aging Podcast, I’m joined by veteran fitness trainers Shebah Carfagna and Nate Wilkins, who are finding new ways to help more people live fit, healthy lives.
Shebah, 67, and Nate, 71, share their fitness journeys, personal health challenges, and news about a couple of new partnerships, including their selection as two of five sponsored AARP athletes nationwide.
They’ve been in the game a long time and created the Ageless Workout Method to help improve longevity, health span and overall wellbeing. And I love a distinction they make between using the word “movement” over “exercise.”
You’ll enjoy spending time with this dynamic couple.
Topics Covered:-
✅Using Zoom and other new platforms to help people move more
✅’There is no judgment’ – Why they use the word ‘movement’ instead of ‘exercise’
✅How to help clients practice self-care and see aging in a different way
✅Free training on Zoom through Age Bold; partnering with AARP
This show is for fitness, health and wellbeing professionals who want to grow their businesses with more people over 50. We share insight on communications, content, and making powerful connections with this large, lucrative demographic. Subscribe for more insightful interviews and expert advice on how to grow your business with people over 50.
🔗 Check out Panache Fitness: https://panachefitness.com
🔗 Connect with Shebah and Nate on Facebook:
Follow Jay Croft here:
• LinkedIn: https://www.linkedin.com/in/croft
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
what we've learned in some instances with people in
our age group.
Some say boomers are notzoomers, but they're fast coming
because they know that thetechnology is happening.
And then how do we mix all ofthat together with the quality
of life that we want to live?
So that's kind of where we areright now.
Speaker 2 (00:17):
Hi everybody, I'm Jay Croft and welcome to the
Optimal Aging Podcast, where wediscuss the business of exercise
, healthy living and well-beingfor people 50 and over.
Each week, we explore whathealthy living means for
millions of people over age 50and what's coming next, with a
focus on communications, contentand making powerful connections
(00:39):
.
The timing of this episode isideal because it features one of
my favorite romantic couples infitness, and I know you'll
enjoy hearing their story andall the ways they're spreading
the word about fitness over 50.
Sheba Carfagna and Nate Wilkinsare veteran fitness trainers
who focus mostly on the over-50market.
(01:01):
They're based in Miami.
I first met them at Idea Worldin Las Vegas in 2018, helped
them start their newsletter andI've written about them for my
subscribers in Prime Fit content.
They always have a lot ofexciting projects going on and,
in fact, were recently chosen astwo of five sponsored athletes
(01:22):
by Senior Planet from AARP, sothey'll be sharing their fitness
expertise and enthusiasm witheven more folks through that
platform.
They're also now working withAgebold, an online platform that
provides online exerciseprograms at no cost through many
health plans.
Sheba and Nate are founders ofPanache Fitness, which delivers
(01:43):
both traditional fitnessservices and specialized
programs for individuals withchronic conditions or unique
health challenges, and theAgeless Workout Method.
Both have had their share ofserious health challenges.
Sheba is 67, nate is 71, butthey remain dedicated to their
own health, fitness andwell-being, to each other's and
(02:06):
to their clients.
Here's my talk with thisdynamic duo.
So hi, sheba and Nate, great tosee you, guys, hey.
Speaker 3 (02:13):
Jay, how are you today?
Speaker 2 (02:15):
I'm good.
I'm good.
It's nice to see you.
Speaker 3 (02:17):
It's been a while since we've talked, yes yes,
over some time, maybe a coupleof years, and we lost touch
during the pandemic.
Speaker 2 (02:23):
But now Now we're back.
I'm glad we're talking.
You both look gorgeous as ever.
Speaker 1 (02:28):
You mean, I look better than she was.
Is that what you're talking tome?
Speaker 2 (02:31):
I'm saying you both look equally fabulous.
I'm not playing favorites.
Don't get me involved in thatcompetition.
How's Miami today?
Speaker 3 (02:38):
The weather's beautiful.
We had a cold doubt, but nowthe weather's beautiful.
Most beautiful time to live inMiami is this time of year, so
from like December through Marchbest time in the world, yeah
yeah, it is.
Speaker 1 (02:50):
Traffic is interesting as well.
So this is a time of year thateverybody sort of wants to be in
Miami and the traffic can bechallenging.
Speaker 2 (03:00):
Yes, I remember I lived in Palm Beach County for
about four years.
So, listen, I want to go backto when we met and then I want
you to tell us a little bit justabout your background and how
you got to where you are infitness in Miami and what your
main focus is.
We met at the I think it wasIdeal World in.
I think it was Las Vegas 2018.
(03:22):
And I saw the two of you youand I was just getting started
in writing about Fitness Over 50.
And I saw the two of you and Isaid I need to talk to them.
Look at them.
They are glowing with healthand positivity and they're so in
love with each other.
They look like teenagers.
I got to talk to these people.
So what is your story in anutshell for people who don't
(03:42):
know?
Speaker 3 (03:43):
You tell your story in a nutshell for people who
don't know.
You tell your story.
I'll tell mine.
Well, the story is actuallyvery similar, but we met you
then and then we talked to you alittle bit and wanted to get
with you because we werestarting our newsletter and you
had a great product out whereyou supply content for
newsletters, and we talked alittle bit and you actually
helped us launch our firstnewsletter and we want to say
kudos and thank yous to that.
(04:04):
The newsletter is seen aroundthe world because we have
clients around the world, sothank you for getting us out
with that information.
But these days we areperforming the same thing with a
focus on longevity, looking atindividuals, trying to make them
live a better quality of life,and really focused on reaching
them through utilization of Zoomand other platforms.
(04:26):
And what don't you say?
Speaker 1 (04:27):
It's technology being that part.
And you know what we've learnedin some instances with people
in our age group.
Some say boomers are notZoomers, but they're fast coming
because they know that thetechnology is happening.
And then how do we mix all ofthat together with the quality
of life that we want to live?
So that's kind of where we areright now.
(04:48):
But, Jay, I rememberinteracting in several places
with you, wherever we've gone toconferences and we've sort of
agreed and found a common groundon this area, whether it be
active aging or pro-aging orlongevity.
It's that conversation thatwe've been having for a while.
Speaker 2 (05:07):
Yes, it is.
We have been having thatconversation for a while and
that word longevity is sort ofthe new buzzword, maybe that new
brand new, but it seems to haveemerged and it's getting used
all the time now to mean allkinds of things.
And it is kind of a handy dandyword because when I started
writing about this, people wouldsay oh, you mean baby boomers.
(05:31):
I was like no, I don't meanbaby boomers, I mean people over
50, and some of them areboomers and some of them are not
.
And today you got a lot of GenXers.
So we're really talking aboutpeople who, starting in midlife
and going on for decades, justwant to have the best quality of
life they can for as long aspossible.
It's healthspan, not lifespan,right?
You want to have your best lifefor as long as possible.
(05:52):
Since we met, the pandemichappened and changed everything.
And now you're talking aboutZoom and you're there in your
beautiful studio, so you teachpeople in person, you teach
people on Zoom, you've got yourown clients, you do some
collaborations with others.
How is the marketing shifting?
How's the messaging shifting?
And maybe it's not.
(06:12):
Maybe the messaging is stillthe same, but how are you
talking to people about all ofthis to get them involved.
Speaker 3 (06:18):
Well, we have a philosophy that we meet
individuals where they are.
There is no judgment.
We meet individuals where theyare.
There is no judgment.
We don't call what we doexercise workout.
We stick to the word movementbecause that is a more universal
and inclusive work.
So 80% of the world doesn'tmove so much and 20% are the
professionals like us and theelite athlete.
(06:39):
We're no longer worried aboutthat 20%.
We talked a little bit aboutthat online.
I think the conversation has tobe to the 80%, and how can you
listen to them and interact withthem and find out what they see
as their success Wouldn't youagree, sweetheart?
Speaker 1 (06:53):
Oh, absolutely.
And then helping them move toother places that they choose to
move, and sort of looking at itfrom a personalized perspective
of fitness and wellness, notreally forcing upon them while
Shiva and I might move more andhaving a more extensive program
and others may do that butmeeting people where they are
(07:14):
and then allowing them to growthrough consistency to reach
whatever programs they want toreach, whether it be in the
cognitive efforts that they'remaking, agility, mobility,
flexibility it's a whole packagethat we're trying to help
people acquire and hold onthrough the rest of their
journey.
Speaker 2 (07:30):
The use of the word movement instead of exercise is
interesting with thisdemographic in particular,
because a lot of people mucholder than I am, you know we
grew up before exercise was apart of daily life, before it
was a part of the culture.
You and I were all old enoughto remember when there wasn't a
Nautilus workout center on everycorner and when Jane Fonda was
just a movie star, not anaerobics queen, and when people
(07:54):
didn't go to the gym.
So people get intimidated bythat word exercise and they
don't buy movement.
Is that what you're finding?
Speaker 3 (08:01):
I think they are intimidated by exercise because
it positions people to thinkthat they need to be a certain
kind of way, when all we want isfor you to do the things you
love.
If that means going to theplayground with your
grandchildren, that counts asmovement.
It is about the success in themind.
It is an ageless mindset thatwe have developed through the
Ageless Workout Method.
Speaker 1 (08:22):
Yes, yeah, I think you hit the nail on the head
that it's really about beingable to get up and down and
really having a sense ofindependence.
Jay, I think that's really thebuzzword that we're trying to
reach with people is that noneof us want to be in a place
where we have to depend on otherpeople to move us around and
(08:43):
get us up and down, and we wantthat, whether it be traveling or
spending time with ourgrandkids or families.
That's where the rubber meetsthe road and that's where I
think that this conversation canreally center around.
That 80% that Shiva's beenrelating to you and I, shiva,
we're all going to make surethat we get moving, but what
(09:03):
about the rest of us?
Speaker 2 (09:05):
That's right, I get you with the 80%, but I think
there's also probably 20% thatwe're never going to reach.
You know, there's just somepeople who won't hear it, and so
I'm wondering if do you everthink about just focusing on
that broad middle, who you canmove, who might be open to it?
Speaker 3 (09:22):
That's an interesting question.
We're all about havingindividuals move in that
direction and I think our focusis still there.
A couple of things we realizeis once someone goes to their
doctor, it rings a bell.
Once someone passes away, itrings a bell.
I offer my clients a lot ofdifferent perspectives because
it's really about lifestyle andmindset and once you realize
(09:44):
it's a mindset and a lifestyle,then those little bit of people
that won't come along will havesomething happen to them that
will affect the way they seeabout movement, because no one
wants to live a long time and bemiserable.
Speaker 2 (09:57):
That's right Along with longevity.
There's another new buzzwordhealthspan.
We used to talk about I want along lifespan.
It's like, no, you don't youwant a healthspan.
We used to talk about I want along lifespan.
It's like, no, you don't, youwant a long healthspan.
What does that mean to people?
Or do people understand thedistinction there?
Speaker 1 (10:10):
I think we do.
I think that the older, themore I move into the journey, I
find that there are certainthings that I need to take care
of, whether it's my doctor'sappointments and I have a number
of those, and they help me tomove along the process.
So if I were not on top ofthose appointments or attending
(10:31):
those appointments, then I wouldpay a cost, right?
Yes, with my health, yes, Ihope that makes sense.
Speaker 3 (10:39):
Yes, we want to change the way individuals see
aging, whether it'sprofessionals, the general
public, everyone to see agingdifferent.
There is no predictor of agingand aging is very big money, in
the United States, for sure.
Speaker 2 (10:53):
Yeah.
Speaker 3 (10:53):
We want to change that.
Aging is the last prejudicethat is allowed.
It's not okay to say someonehas a large nose or they have
blue eyes, but it's okay to sayand I'll use my partner here he
used to stroll into the room andnow look at him, he's on a
walker.
Hold up, hold up.
A-thing has changed.
So, to answer your question, webelieve in teaching individuals
(11:15):
better habits.
There's your health spanlifespan for a better quality of
life, health span lifespan, butthe C word, which is enhanced
longevity.
And Nathan's actually workingon a project this month where
you're walking and you have achallenge.
Speaker 1 (11:30):
Oh yeah, I mean fitting into that 100-mile
challenge.
So suggesting that four miles aday over the next it'll be to
the 28th would get you that 100miles.
Or just encouraging clients tohit 7,000 to maybe 15,000 steps
(11:53):
throughout a day for some ischallenging, but really just
encouraging stepping movementperiod is really where we are.
If you want to join thechallenge, you can be a part of
that challenge and by all meansjoin that.
Speaker 2 (12:07):
Oh well, is that just me or everybody?
You Me specifically Walk 100miles.
Speaker 3 (12:14):
And even if you're chair bound, you can participate
and move in a number of onlinesessions that are now available
to all seniors, and they havethese where you go on and you
can see if you qualify.
Similar to silver sneakers.
I'm not promoting anyone, buteveryone knows the brand silver
sneakers.
Yes, that movement can still beaccomplished in a chair or
(12:35):
doing the things that you liketo do.
It's all about thatself-satisfaction and self-care
Really big on self-care thesedays.
Speaker 2 (12:43):
Yes, self-care is getting a lot of traction as
well, and I'm glad that it is,because I think again, maybe for
people of our generation andolder because I'm 61, y'all are
just a few years older than I am, so our age and older self-care
is sort of looked down uponlike oh no, I can't be
egotistical, I can't put myselffirst.
(13:04):
I raised children, I took careof my spouse or what have you
we're talking about.
Self-care doesn't mean ignoringother people.
It means being the best you canbe right.
Speaker 1 (13:13):
Somebody put it this way, jay that self-care is not
selfish, that really it's hardto pour from an empty cup.
If you're always giving out ofyour cup to somebody else, when
do you get your cup filled?
And you are now waiting aroundand saying, well, what happened
to me?
Why didn't somebody take careof me?
(13:34):
So it is incumbent uponourselves and we like to use a
term that we need to become ourown health advocates.
Take care of ourselves, notignoring other people, but
making sure that when we give toothers, that we also give to
ourselves.
And now Jeeva and I, they'llmake sure we get to the gym in
the mornings before we go workwith somebody else, because we
(13:56):
need to make sure we take careof ourselves so we can go take
care of somebody else.
That's right.
Speaker 3 (14:00):
Oh, and I think the self-care is really important
and I see it across the board,not with people that are in
their 50s and above.
I actually see it across theboard because there's no
work-life balance.
Speaker 2 (14:11):
Yeah.
Speaker 3 (14:11):
Your individuals are more sedentary, you know more at
their max Remote working,although that may change is
still sitting all day andsedentary and there's not that
sense that you need to get upand move around sense that you
need to get up and move around.
And so I see that self-careloss in women of all ages where
they need to take time and stepback, and men as well.
(14:32):
But for individuals in ourgroup, the golden years mean
that you have this wonderfultime.
For example, myself.
I've raised my son.
I've been through one marriage.
Fortunately this one's going towork out and I can do things
more for myself to preserve whoI am as a woman.
And that is what's reallyimportant.
And what are the most importantthings for me is that I see my
(14:55):
son grow up and be healthy andmake sure that Nate gets to the
doctor.
I can't do that.
That's a lot of work, spook.
I have to do self-care to keepmy engine going, to keep
everyone else's going.
And it goes back to what yousaid you can't pour from an
empty cup.
Speaker 2 (15:10):
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grow your business with peopleover 50?
If you are, then you need toknow how to communicate with
them, how to market to them andhow to get them to trust you
with their fitness, well-beingand money.
We're talking about millions ofpeople who are a little older
than the typical market that thefitness industry usually
pursues.
They have more money, more timeand better motivation to make
(15:33):
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If you're not focusing on them,you should be.
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designed specifically to helpyou engage people in this group
and to help you distinguishyourself from competitors in
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It's effective, affordable andsuper easy to use.
Check it out atprimefitcontentcom.
(15:55):
That's prime, like prime ofyour life fitcontentcom.
Back to the show, that's right.
And the phrase self-care.
I write about it a lot in mycontent, I talk about it on the
show and it resonates with me inmy personal life.
For instance, I had to cancel adental appointment a couple of
weeks ago and it comes to mindevery once in a while self-care,
(16:16):
jay, you have to go get yourteeth checked.
Whereas 10 years ago I might'vejust said, oh, screw it, it's
just the dentist.
I'll go sometime Now it'sreally important.
You know, these basicappointments are important and a
lot of people needreinforcement and I think that
trainers and people at gyms canbe a positive influence on a lot
of that, especially for peoplewho might be widowed or live
(16:38):
alone or their kids are gone orI don't know if you, if you,
encounter that at all.
But I just think it's a moreholistic look at it than I'm
going to go be alone todaybecause I need self-care.
It's like well, don't forgetyour doctor's appointment, don't
forget to take your medicine.
Speaker 3 (16:53):
Right, but didn't we see something since the pandemic
and you follow more of thisthan I do that loneliness is a
big yes With aging individualsin America and that, because of
the pandemic, they don't havethat sense of connection?
Speaker 1 (17:08):
Loneliness but also isolation.
So you know, because of coursethe pandemic people were
sheltering in a place shelteringin a place and you know
nobody's reaching out Then whenwe started to move around, we
still had that isolation andloneliness.
So it's definitely a factorthat we still need to pay
(17:28):
attention to.
Speaker 3 (17:29):
Right, and that's where the Zoom becomes so
important, because you can makethat reach.
Speaker 2 (17:34):
Yeah, tell me about the Zoom project that you were
mentioning earlier.
You're working with an outfitto reach even more people
through Zoom, right, tell usabout that.
Speaker 3 (17:43):
Yes.
Well, what we found?
That, as a result of thepandemic, some of the places
where we worked physically, webegan introducing them to Zoom
and offering Zoom classes, zoompersonal training sessions, and
then it started to take off and,as a result, there's a number
of companies out there, yes,that are interested in providing
services, kind of like a silversneakers, where you can go
(18:06):
online and be sure that you'reable to get the service for free
if you qualify.
And so now we've moved to aZoom model.
We're hybrid, by the way, is itproper work?
So, on Zoom, we're working withAgebold, which is a platform
that's out there A-G-E-B-O-L-D,teach classes and do provide
(18:26):
bold talks, and it provides asense of purpose, because, as
you get older, you have to havepurpose where you can check in,
just like we've checked in withyou today and we've seen you in
forever.
So sense of connectivity whereyou don't have to leave your
house.
Speaker 1 (18:42):
And we're also linked up with AARP AARP, yes, and
Senior Planet.
Now it's just a whole differentidea, and we put together some
concepts that we shared recentlywith AARP and maybe you'll talk
more about.
Speaker 2 (18:59):
Yeah, I want to hear about that.
Speaker 3 (19:01):
So you know, to bring the Zoom back around, we
provide Zoom classes ourself ona very small scale, so we have
our own Zoom classes.
We have age bowl zoom classes.
Much to what nate said, we werejust named 2025 sponsored
athletes for arp.
We're very excited about it.
It's one of our first nationalrecognitions from a well-known
lobbying organization with, Ithink, 88 million individuals.
(19:23):
Yes, that has yet to beannounced.
I'm not sure where heard, butwe haven't done anything formal.
Okay, but with that, we will bebroadcasting on their platform
and they offer a number offitness classes, just as a
member to AARP.
Speaker 2 (19:39):
So you're going to be teaching AARP members on Zoom
On?
Speaker 3 (19:42):
Zoom as well, and then locally here in Miami.
There are a number of seniorplanets around the country.
I know there's one in Colorado.
There's just recently oneopened up here in Wynwood which
is the Hoity Toity section.
Aarp has made a largecommitment to technology and
seniors so they've opened thisstate of the art.
You come more than me, Can youshare?
Speaker 1 (20:02):
Yeah, but you're headed down the right direction
because it buys into this wholeconversation about Zoom.
But they're also looking atother forms of technology that
seniors can participate in, butthe piece that continues to
surface is this notion offitness and wellness and how you
tie all of that in Right.
So that's where we come intothe conversation.
Speaker 3 (20:24):
Yeah, into a lifestyle, so you would no
longer go to a senior center Inthe old days.
You visit one of these centersif you're fortunate enough to
have one in your city where theyhave all of this technology.
They have parties, they havesessions Even on the AARP
website.
You can go in and they have anumber of classes how to find a
job.
They're very much into the Zoomconnectivity now, which I think
(20:47):
is very good, very good.
Speaker 2 (20:49):
What if I don't have a senior planet near me?
Speaker 3 (20:51):
Well, I would look up AARPorg and then see what they
are offering in terms of classes, because they offer classes on
technology how to find a job,how to navigate Facebook.
I don't think they've gotten toInstagram, because much of the
population is Facebook.
But it's just AI how to work onyour computer, you know, for
(21:12):
very basics, and that is a freeservice.
Speaker 2 (21:16):
And so you're going to be teaching Zoom fitness to
AARP people.
That could be a really hugeopportunity, yeah.
Speaker 3 (21:23):
Well, we see it that way.
We're just honored to beselected as one of the five
athletes, both of us in the samehousehold as one in the country
.
Yes, so we're happy to share.
You know, I've always beenexuberant about sharing my
knowledge with everyone, and wewant to share what we do.
From our perspective, how doyou live a better lifestyle with
(21:45):
your mate without your mate,with whoever?
You have high blood pressure?
You know I have a hipreplacement joint, toe
replacement ortho is vacant inmy knee and I can still run and
jump because I train that way.
That's my choice.
That's not for everyone, butit's certainly what we can
inspire others to do Reallyliving it, not just saying we're
the experts, we know we havethis degree, this degree, we are
(22:07):
really living it.
Tell us your story, what is ityou want to share with us, and
we will help you find a way inyour own mindset, to master what
is good for you.
Speaker 2 (22:17):
Congratulations on being selected by AARP.
That's fantastic, and I willlink to all of that in the show
notes so people can learn moreabout it.
Sounds like a great opportunityfor you and for other people
just to hear your message andlearn from you.
I want to touch on one othertopic that we talked about
earlier.
That's something that I like towrite about a lot in my content
(22:38):
and talk sometimes about on theshow, but it's been a minute
since I've been able to writeabout it or talk about it, and
that is changing hormones thatwe all experience as we age
midlife and beyond.
Women, of course, havemenopause.
Men have testosterone issues,prostate issues, all these other
things.
So I know you both have focusesSheba on menopause and Nate on
(23:00):
men's health.
What's the need there amongthis population and how do you
address it with them, to connectwith them about these things?
Speaker 3 (23:09):
Sridhar, why don't you go first?
Because men are the mostdifficult to share and reach.
Speaker 1 (23:14):
Yeah, so, jay, thanks for broaching that subject.
So I like to focus on men'shealth challenges.
From a personal perspective,I've had my own challenges.
I remember the day I found outthat I had prostate cancer and I
thought, for some of us, whenyou hear cancer, you think about
death, and so for me it was.
(23:35):
Rather than suffer alone, Icreated a group and then I found
out that, through that groupand discussion with a lot of
different men, that there wereother issues that men faced, but
they didn't talk about it.
So prostate cancer, healthissues related to heart,
dementia all of those thingsplay a role with men and so
encouraging men at our age totake care of themselves and be
(23:57):
open to talk about it and findstrategies to talk about it and
find strategies to deal with it.
One of the last thing I'll say,jay, is that, shiva, and I
believe that you can't let theconditions manage you, you have
to manage your conditions.
Speaker 2 (24:08):
Yes, okay, before we move to Shiva, I want to ask you
how do you break through thatwith men?
Men, particularly in this ageand older, can be really
thick-headed and hard to breakthrough to, especially about
intimate things, their bodies,their sexual function, all that
stuff that you just didn't talkabout back in the day.
(24:29):
How do you do it?
How do you break through to berelevant to them?
Speaker 1 (24:32):
It took me a while.
I created a small group of menaround my age and older.
First of all, we talked onagain going back to Zoom.
We had a Zoom conference,online conference, and we had
doctors and all of thosedifferent entities be a part of
(24:53):
it and contribute to theconversation from a personal
perspective, but then overall,general, and then out of that,
we also encourage this group totalk to their own friends and
invite other men who werewilling to talk about it and be
a part of these conversations.
So that's how we've actuallyreached out to men.
(25:15):
And then the other thing that Iwill share with you, jay, is
that through social media, Ihave reached out to men and say
look, here's what I'm doing.
What are you doing?
Tell me about it.
Whether it be YouTube orInstagram, facebook, those
entities are places that I'vedone it.
Good, good, okay, shiva.
Speaker 3 (25:33):
Well, I've been talking about menopause for I
don't know since before 2017.
I think I saw you at an eventout West where they started to
talk about menopause and becamea certified menopause provider
relative to fitness some yearsago and won my scholarship to do
that.
As a matter of fact, menopauseis a subject that has all long
been poo-pooed, not talked about, and women's health that's part
(25:57):
of it.
You know, as part of being awoman is to go through these
stages, whether you'reperimenopause, menopausal,
post-menopausal or, as the womenthat I run around with, been
there, done that, got a t-shirt.
Now what do we need to?
do so there's that fourth stagewhere it talks about
osteoporosis, osteopina.
How do you then combat thosethings that when you go to the
(26:19):
doctor?
I think the conversation ismore open now.
I think that that is a goodthing that women have, that
Women are still sexually active.
We're in our prime in this ageFor those of us that want to be.
If you don't want to be, youdon't want to be, you know.
But good tactile stimulation ishelpful to calm you down.
It's a tough world out here.
Companionship Women lovecompanionship, whether it's
(26:39):
family, the grandchildren.
That nurturing need needs tohappen for us and it's all part
of the life phase change.
What is the next chapter andhow do I then prepare through
self-care?
If I have intimacy issues, whatdoctor do I go to see?
If they told me that I need toget a mammogram, why do I need
to do this?
They called me back because Ihave a mass.
(27:01):
That doesn't mean you havebreast cancer.
That means you follow up on theappointment and again it goes
back to managing the conditionand not letting the condition
manage you.
And let's say you do havesomething.
You still have to then managethat within your lifestyle.
Come to grits with it.
In this session.
I'm making it sound very simple, but it's really not.
But you have to have thatmindset and I think that's
(27:23):
critical and great that they'retalking about aging issues with
adults.
Speaker 2 (27:28):
You both are very proactive communicators and I
want people to connect with you.
So tell the people where to goonline.
I don't know if it's yourwebsite, I don't know if it's
your social media or your email.
How do you want people to findyou and connect with you online?
Speaker 3 (27:42):
Well, first is Facebook, so let's give them the
Facebook Sheba Carfagna.
On Facebook, Just my name andJay.
You'll put up a banner afterthat.
How to spell my name and you onFacebook we use.
Speaker 1 (27:52):
Asia's Workout, asia's Workout Method.
We also have the tribe, and wedidn't get a chance to talk
about it, but it's the tribe ofall these people that we've been
talking about.
We connect and so you can findus with Asia's Workout, asia's
Workout Method and the trial.
Speaker 3 (28:07):
We're also on Instagram at panashfitness if
someone's on Instagram and atAsia's Workout Method.
Asia's Workout Method is ourbrand and our working movement
routine based on science anddata by Dr Joseph Signorelli, so
we consulted with him.
He's at University of Miami,he's a longtime expert in the
(28:28):
area of fitness with olderindividuals and it's all about
power, and we can talk to youabout that another time, but
also through our newsletter.
You can join our newsletter atany time.
You just need to send us anemail info at Panache Fitness or
they can reach out to you andsee where our information is.
Speaker 2 (28:45):
Okay, I'll put all of that on the show notes, so it'd
be easy for people to find that, and I think that's a nice way
to wrap it up, unless there'sanything else you guys want to
touch on.
Speaker 3 (28:55):
We are appearing at a longevity festival.
Longevity experiences havebecome very popular and this
year we're invited back to theLive Long Summit, which is in
beautiful Palm Beach.
Oh, okay.
Speaker 2 (29:07):
I'll be right there.
Speaker 3 (29:08):
And so we're excited to do that, because, while there
are experts out there tellingyou what you should do, we're
here at the community level,round zero, saying you need to
continue to move.
Motion is lotion.
That is ours.
Movement is exercises, ace, afaOurs is motion is lotion, and
keep moving in the rightdirection, and that's what you
(29:30):
have to do is keep moving in theright direction.
We hope you look at ournewsletter as well as yours.
We have a lot of funny videos.
We demonstrate exercises andkeep you with what's going on
with us, and we're going to findit.
Speaker 2 (29:41):
Guys, it's been delightful catching up with you.
You both look great.
It's good to see you.
Speaker 3 (29:45):
And you look well.
The honor and pleasure is allours.
Speaker 2 (29:48):
Oh, please go on.
Oh, it was my pleasure.
Thanks for letting me and lookforward to seeing you in person
soon.
Speaker 3 (29:56):
Yes, yes, keep moving in the right direction.
Speaker 2 (29:59):
That's right, you too .
Thanks guys.
Thank you for listening to theOptimal Aging Podcast.
I'm your host, jay Croft ofPrime Fit Content.
I hope you enjoyed it and Ihope you'll subscribe, review
and tell a friend.
All of that helps me grow myaudience.
I hope you'll share anycomments you have with me,
including suggestions aboutpeople I should interview and
(30:20):
topics I should cover.
You can learn more about mynewsletter and content business
at primefitcontentcom and writeme at jay J-A-Y at
primefitcontentcom.
Again, thanks for listening.
Join me next time.
what we've learned in some instances with people in
our age group.
Some say boomers are notzoomers, but they're fast coming
because they know that thetechnology is happening.
And then how do we mix all ofthat together with the quality
of life that we want to live?
So that's kind of where we areright now.
Speaker 2 (00:17):
Hi everybody, I'm Jay Croft and welcome to the
Optimal Aging Podcast, where wediscuss the business of exercise
, healthy living and well-beingfor people 50 and over.
Each week, we explore whathealthy living means for
millions of people over age 50and what's coming next, with a
focus on communications, contentand making powerful connections
(00:39):
.
The timing of this episode isideal because it features one of
my favorite romantic couples infitness, and I know you'll
enjoy hearing their story andall the ways they're spreading
the word about fitness over 50.
Sheba Carfagna and Nate Wilkinsare veteran fitness trainers
who focus mostly on the over-50market.
(01:01):
They're based in Miami.
I first met them at Idea Worldin Las Vegas in 2018, helped
them start their newsletter andI've written about them for my
subscribers in Prime Fit content.
They always have a lot ofexciting projects going on and,
in fact, were recently chosen astwo of five sponsored athletes
(01:22):
by Senior Planet from AARP, sothey'll be sharing their fitness
expertise and enthusiasm witheven more folks through that
platform.
They're also now working withAgebold, an online platform that
provides online exerciseprograms at no cost through many
health plans.
Sheba and Nate are founders ofPanache Fitness, which delivers
(01:43):
both traditional fitnessservices and specialized
programs for individuals withchronic conditions or unique
health challenges, and theAgeless Workout Method.
Both have had their share ofserious health challenges.
Sheba is 67, nate is 71, butthey remain dedicated to their
own health, fitness andwell-being, to each other's and
(02:06):
to their clients.
Here's my talk with thisdynamic duo.
So hi, sheba and Nate, great tosee you, guys, hey.
Speaker 3 (02:13):
Jay, how are you today?
Speaker 2 (02:15):
I'm good.
I'm good.
It's nice to see you.
Speaker 3 (02:17):
It's been a while since we've talked, yes yes,
over some time, maybe a coupleof years, and we lost touch
during the pandemic.
Speaker 2 (02:23):
But now Now we're back.
I'm glad we're talking.
You both look gorgeous as ever.
Speaker 1 (02:28):
You mean, I look better than she was.
Is that what you're talking tome?
Speaker 2 (02:31):
I'm saying you both look equally fabulous.
I'm not playing favorites.
Don't get me involved in thatcompetition.
How's Miami today?
Speaker 3 (02:38):
The weather's beautiful.
We had a cold doubt, but nowthe weather's beautiful.
Most beautiful time to live inMiami is this time of year, so
from like December through Marchbest time in the world, yeah
yeah, it is.
Speaker 1 (02:50):
Traffic is interesting as well.
So this is a time of year thateverybody sort of wants to be in
Miami and the traffic can bechallenging.
Speaker 2 (03:00):
Yes, I remember I lived in Palm Beach County for
about four years.
So, listen, I want to go backto when we met and then I want
you to tell us a little bit justabout your background and how
you got to where you are infitness in Miami and what your
main focus is.
We met at the I think it wasIdeal World in.
I think it was Las Vegas 2018.
(03:22):
And I saw the two of you youand I was just getting started
in writing about Fitness Over 50.
And I saw the two of you and Isaid I need to talk to them.
Look at them.
They are glowing with healthand positivity and they're so in
love with each other.
They look like teenagers.
I got to talk to these people.
So what is your story in anutshell for people who don't
(03:42):
know?
Speaker 3 (03:43):
You tell your story in a nutshell for people who
don't know.
You tell your story.
I'll tell mine.
Well, the story is actuallyvery similar, but we met you
then and then we talked to you alittle bit and wanted to get
with you because we werestarting our newsletter and you
had a great product out whereyou supply content for
newsletters, and we talked alittle bit and you actually
helped us launch our firstnewsletter and we want to say
kudos and thank yous to that.
(04:04):
The newsletter is seen aroundthe world because we have
clients around the world, sothank you for getting us out
with that information.
But these days we areperforming the same thing with a
focus on longevity, looking atindividuals, trying to make them
live a better quality of life,and really focused on reaching
them through utilization of Zoomand other platforms.
(04:26):
And what don't you say?
Speaker 1 (04:27):
It's technology being that part.
And you know what we've learnedin some instances with people
in our age group.
Some say boomers are notZoomers, but they're fast coming
because they know that thetechnology is happening.
And then how do we mix all ofthat together with the quality
of life that we want to live?
So that's kind of where we areright now.
(04:48):
But, Jay, I rememberinteracting in several places
with you, wherever we've gone toconferences and we've sort of
agreed and found a common groundon this area, whether it be
active aging or pro-aging orlongevity.
It's that conversation thatwe've been having for a while.
Speaker 2 (05:07):
Yes, it is.
We have been having thatconversation for a while and
that word longevity is sort ofthe new buzzword, maybe that new
brand new, but it seems to haveemerged and it's getting used
all the time now to mean allkinds of things.
And it is kind of a handy dandyword because when I started
writing about this, people wouldsay oh, you mean baby boomers.
(05:31):
I was like no, I don't meanbaby boomers, I mean people over
50, and some of them areboomers and some of them are not
.
And today you got a lot of GenXers.
So we're really talking aboutpeople who, starting in midlife
and going on for decades, justwant to have the best quality of
life they can for as long aspossible.
It's healthspan, not lifespan,right?
You want to have your best lifefor as long as possible.
(05:52):
Since we met, the pandemichappened and changed everything.
And now you're talking aboutZoom and you're there in your
beautiful studio, so you teachpeople in person, you teach
people on Zoom, you've got yourown clients, you do some
collaborations with others.
How is the marketing shifting?
How's the messaging shifting?
And maybe it's not.
(06:12):
Maybe the messaging is stillthe same, but how are you
talking to people about all ofthis to get them involved.
Speaker 3 (06:18):
Well, we have a philosophy that we meet
individuals where they are.
There is no judgment.
We meet individuals where theyare.
There is no judgment.
We don't call what we doexercise workout.
We stick to the word movementbecause that is a more universal
and inclusive work.
So 80% of the world doesn'tmove so much and 20% are the
professionals like us and theelite athlete.
(06:39):
We're no longer worried aboutthat 20%.
We talked a little bit aboutthat online.
I think the conversation has tobe to the 80%, and how can you
listen to them and interact withthem and find out what they see
as their success Wouldn't youagree, sweetheart?
Speaker 1 (06:53):
Oh, absolutely.
And then helping them move toother places that they choose to
move, and sort of looking at itfrom a personalized perspective
of fitness and wellness, notreally forcing upon them while
Shiva and I might move more andhaving a more extensive program
and others may do that butmeeting people where they are
(07:14):
and then allowing them to growthrough consistency to reach
whatever programs they want toreach, whether it be in the
cognitive efforts that they'remaking, agility, mobility,
flexibility it's a whole packagethat we're trying to help
people acquire and hold onthrough the rest of their
journey.
Speaker 2 (07:30):
The use of the word movement instead of exercise is
interesting with thisdemographic in particular,
because a lot of people mucholder than I am, you know we
grew up before exercise was apart of daily life, before it
was a part of the culture.
You and I were all old enoughto remember when there wasn't a
Nautilus workout center on everycorner and when Jane Fonda was
just a movie star, not anaerobics queen, and when people
(07:54):
didn't go to the gym.
So people get intimidated bythat word exercise and they
don't buy movement.
Is that what you're finding?
Speaker 3 (08:01):
I think they are intimidated by exercise because
it positions people to thinkthat they need to be a certain
kind of way, when all we want isfor you to do the things you
love.
If that means going to theplayground with your
grandchildren, that counts asmovement.
It is about the success in themind.
It is an ageless mindset thatwe have developed through the
Ageless Workout Method.
Speaker 1 (08:22):
Yes, yeah, I think you hit the nail on the head
that it's really about beingable to get up and down and
really having a sense ofindependence.
Jay, I think that's really thebuzzword that we're trying to
reach with people is that noneof us want to be in a place
where we have to depend on otherpeople to move us around and
(08:43):
get us up and down, and we wantthat, whether it be traveling or
spending time with ourgrandkids or families.
That's where the rubber meetsthe road and that's where I
think that this conversation canreally center around.
That 80% that Shiva's beenrelating to you and I, shiva,
we're all going to make surethat we get moving, but what
(09:03):
about the rest of us?
Speaker 2 (09:05):
That's right, I get you with the 80%, but I think
there's also probably 20% thatwe're never going to reach.
You know, there's just somepeople who won't hear it, and so
I'm wondering if do you everthink about just focusing on
that broad middle, who you canmove, who might be open to it?
Speaker 3 (09:22):
That's an interesting question.
We're all about havingindividuals move in that
direction and I think our focusis still there.
A couple of things we realizeis once someone goes to their
doctor, it rings a bell.
Once someone passes away, itrings a bell.
I offer my clients a lot ofdifferent perspectives because
it's really about lifestyle andmindset and once you realize
(09:44):
it's a mindset and a lifestyle,then those little bit of people
that won't come along will havesomething happen to them that
will affect the way they seeabout movement, because no one
wants to live a long time and bemiserable.
Speaker 2 (09:57):
That's right Along with longevity.
There's another new buzzwordhealthspan.
We used to talk about I want along lifespan.
It's like, no, you don't youwant a healthspan.
We used to talk about I want along lifespan.
It's like, no, you don't, youwant a long healthspan.
What does that mean to people?
Or do people understand thedistinction there?
Speaker 1 (10:10):
I think we do.
I think that the older, themore I move into the journey, I
find that there are certainthings that I need to take care
of, whether it's my doctor'sappointments and I have a number
of those, and they help me tomove along the process.
So if I were not on top ofthose appointments or attending
(10:31):
those appointments, then I wouldpay a cost, right?
Yes, with my health, yes, Ihope that makes sense.
Speaker 3 (10:39):
Yes, we want to change the way individuals see
aging, whether it'sprofessionals, the general
public, everyone to see agingdifferent.
There is no predictor of agingand aging is very big money, in
the United States, for sure.
Speaker 2 (10:53):
Yeah.
Speaker 3 (10:53):
We want to change that.
Aging is the last prejudicethat is allowed.
It's not okay to say someonehas a large nose or they have
blue eyes, but it's okay to sayand I'll use my partner here he
used to stroll into the room andnow look at him, he's on a
walker.
Hold up, hold up.
A-thing has changed.
So, to answer your question, webelieve in teaching individuals
(11:15):
better habits.
There's your health spanlifespan for a better quality of
life, health span lifespan, butthe C word, which is enhanced
longevity.
And Nathan's actually workingon a project this month where
you're walking and you have achallenge.
Speaker 1 (11:30):
Oh yeah, I mean fitting into that 100-mile
challenge.
So suggesting that four miles aday over the next it'll be to
the 28th would get you that 100miles.
Or just encouraging clients tohit 7,000 to maybe 15,000 steps
(11:53):
throughout a day for some ischallenging, but really just
encouraging stepping movementperiod is really where we are.
If you want to join thechallenge, you can be a part of
that challenge and by all meansjoin that.
Speaker 2 (12:07):
Oh well, is that just me or everybody?
You Me specifically Walk 100miles.
Speaker 3 (12:14):
And even if you're chair bound, you can participate
and move in a number of onlinesessions that are now available
to all seniors, and they havethese where you go on and you
can see if you qualify.
Similar to silver sneakers.
I'm not promoting anyone, buteveryone knows the brand silver
sneakers.
Yes, that movement can still beaccomplished in a chair or
(12:35):
doing the things that you liketo do.
It's all about thatself-satisfaction and self-care
Really big on self-care thesedays.
Speaker 2 (12:43):
Yes, self-care is getting a lot of traction as
well, and I'm glad that it is,because I think again, maybe for
people of our generation andolder because I'm 61, y'all are
just a few years older than I am, so our age and older self-care
is sort of looked down uponlike oh no, I can't be
egotistical, I can't put myselffirst.
(13:04):
I raised children, I took careof my spouse or what have you
we're talking about.
Self-care doesn't mean ignoringother people.
It means being the best you canbe right.
Speaker 1 (13:13):
Somebody put it this way, jay that self-care is not
selfish, that really it's hardto pour from an empty cup.
If you're always giving out ofyour cup to somebody else, when
do you get your cup filled?
And you are now waiting aroundand saying, well, what happened
to me?
Why didn't somebody take careof me?
(13:34):
So it is incumbent uponourselves and we like to use a
term that we need to become ourown health advocates.
Take care of ourselves, notignoring other people, but
making sure that when we give toothers, that we also give to
ourselves.
And now Jeeva and I, they'llmake sure we get to the gym in
the mornings before we go workwith somebody else, because we
(13:56):
need to make sure we take careof ourselves so we can go take
care of somebody else.
That's right.
Speaker 3 (14:00):
Oh, and I think the self-care is really important
and I see it across the board,not with people that are in
their 50s and above.
I actually see it across theboard because there's no
work-life balance.
Speaker 2 (14:11):
Yeah.
Speaker 3 (14:11):
Your individuals are more sedentary, you know more at
their max Remote working,although that may change is
still sitting all day andsedentary and there's not that
sense that you need to get upand move around sense that you
need to get up and move around.
And so I see that self-careloss in women of all ages where
they need to take time and stepback, and men as well.
(14:32):
But for individuals in ourgroup, the golden years mean
that you have this wonderfultime.
For example, myself.
I've raised my son.
I've been through one marriage.
Fortunately this one's going towork out and I can do things
more for myself to preserve whoI am as a woman.
And that is what's reallyimportant.
And what are the most importantthings for me is that I see my
(14:55):
son grow up and be healthy andmake sure that Nate gets to the
doctor.
I can't do that.
That's a lot of work, spook.
I have to do self-care to keepmy engine going, to keep
everyone else's going.
And it goes back to what yousaid you can't pour from an
empty cup.
Speaker 2 (15:10):
Hey, are you a fitness professional trying to
grow your business with peopleover 50?
If you are, then you need toknow how to communicate with
them, how to market to them andhow to get them to trust you
with their fitness, well-beingand money.
We're talking about millions ofpeople who are a little older
than the typical market that thefitness industry usually
pursues.
They have more money, more timeand better motivation to make
(15:33):
the best long-term fitnessconsumers you'll find anywhere.
If you're not focusing on them,you should be.
Prime Fit Content is the onlycontent marketing company
designed specifically to helpyou engage people in this group
and to help you distinguishyourself from competitors in
your community.
It's effective, affordable andsuper easy to use.
Check it out atprimefitcontentcom.
(15:55):
That's prime, like prime ofyour life fitcontentcom.
Back to the show, that's right.
And the phrase self-care.
I write about it a lot in mycontent, I talk about it on the
show and it resonates with me inmy personal life.
For instance, I had to cancel adental appointment a couple of
weeks ago and it comes to mindevery once in a while self-care,
(16:16):
jay, you have to go get yourteeth checked.
Whereas 10 years ago I might'vejust said, oh, screw it, it's
just the dentist.
I'll go sometime Now it'sreally important.
You know, these basicappointments are important and a
lot of people needreinforcement and I think that
trainers and people at gyms canbe a positive influence on a lot
of that, especially for peoplewho might be widowed or live
(16:38):
alone or their kids are gone orI don't know if you, if you,
encounter that at all.
But I just think it's a moreholistic look at it than I'm
going to go be alone todaybecause I need self-care.
It's like well, don't forgetyour doctor's appointment, don't
forget to take your medicine.
Speaker 3 (16:53):
Right, but didn't we see something since the pandemic
and you follow more of thisthan I do that loneliness is a
big yes With aging individualsin America and that, because of
the pandemic, they don't havethat sense of connection?
Speaker 1 (17:08):
Loneliness but also isolation.
So you know, because of coursethe pandemic people were
sheltering in a place shelteringin a place and you know
nobody's reaching out Then whenwe started to move around, we
still had that isolation andloneliness.
So it's definitely a factorthat we still need to pay
(17:28):
attention to.
Speaker 3 (17:29):
Right, and that's where the Zoom becomes so
important, because you can makethat reach.
Speaker 2 (17:34):
Yeah, tell me about the Zoom project that you were
mentioning earlier.
You're working with an outfitto reach even more people
through Zoom, right, tell usabout that.
Speaker 3 (17:43):
Yes.
Well, what we found?
That, as a result of thepandemic, some of the places
where we worked physically, webegan introducing them to Zoom
and offering Zoom classes, zoompersonal training sessions, and
then it started to take off and,as a result, there's a number
of companies out there, yes,that are interested in providing
services, kind of like a silversneakers, where you can go
(18:06):
online and be sure that you'reable to get the service for free
if you qualify.
And so now we've moved to aZoom model.
We're hybrid, by the way, is itproper work?
So, on Zoom, we're working withAgebold, which is a platform
that's out there A-G-E-B-O-L-D,teach classes and do provide
(18:26):
bold talks, and it provides asense of purpose, because, as
you get older, you have to havepurpose where you can check in,
just like we've checked in withyou today and we've seen you in
forever.
So sense of connectivity whereyou don't have to leave your
house.
Speaker 1 (18:42):
And we're also linked up with AARP AARP, yes, and
Senior Planet.
Now it's just a whole differentidea, and we put together some
concepts that we shared recentlywith AARP and maybe you'll talk
more about.
Speaker 2 (18:59):
Yeah, I want to hear about that.
Speaker 3 (19:01):
So you know, to bring the Zoom back around, we
provide Zoom classes ourself ona very small scale, so we have
our own Zoom classes.
We have age bowl zoom classes.
Much to what nate said, we werejust named 2025 sponsored
athletes for arp.
We're very excited about it.
It's one of our first nationalrecognitions from a well-known
lobbying organization with, Ithink, 88 million individuals.
(19:23):
Yes, that has yet to beannounced.
I'm not sure where heard, butwe haven't done anything formal.
Okay, but with that, we will bebroadcasting on their platform
and they offer a number offitness classes, just as a
member to AARP.
Speaker 2 (19:39):
So you're going to be teaching AARP members on Zoom
On?
Speaker 3 (19:42):
Zoom as well, and then locally here in Miami.
There are a number of seniorplanets around the country.
I know there's one in Colorado.
There's just recently oneopened up here in Wynwood which
is the Hoity Toity section.
Aarp has made a largecommitment to technology and
seniors so they've opened thisstate of the art.
You come more than me, Can youshare?
Speaker 1 (20:02):
Yeah, but you're headed down the right direction
because it buys into this wholeconversation about Zoom.
But they're also looking atother forms of technology that
seniors can participate in, butthe piece that continues to
surface is this notion offitness and wellness and how you
tie all of that in Right.
So that's where we come intothe conversation.
Speaker 3 (20:24):
Yeah, into a lifestyle, so you would no
longer go to a senior center Inthe old days.
You visit one of these centersif you're fortunate enough to
have one in your city where theyhave all of this technology.
They have parties, they havesessions Even on the AARP
website.
You can go in and they have anumber of classes how to find a
job.
They're very much into the Zoomconnectivity now, which I think
(20:47):
is very good, very good.
Speaker 2 (20:49):
What if I don't have a senior planet near me?
Speaker 3 (20:51):
Well, I would look up AARPorg and then see what they
are offering in terms of classes, because they offer classes on
technology how to find a job,how to navigate Facebook.
I don't think they've gotten toInstagram, because much of the
population is Facebook.
But it's just AI how to work onyour computer, you know, for
(21:12):
very basics, and that is a freeservice.
Speaker 2 (21:16):
And so you're going to be teaching Zoom fitness to
AARP people.
That could be a really hugeopportunity, yeah.
Speaker 3 (21:23):
Well, we see it that way.
We're just honored to beselected as one of the five
athletes, both of us in the samehousehold as one in the country
.
Yes, so we're happy to share.
You know, I've always beenexuberant about sharing my
knowledge with everyone, and wewant to share what we do.
From our perspective, how doyou live a better lifestyle with
(21:45):
your mate without your mate,with whoever?
You have high blood pressure?
You know I have a hipreplacement joint, toe
replacement ortho is vacant inmy knee and I can still run and
jump because I train that way.
That's my choice.
That's not for everyone, butit's certainly what we can
inspire others to do Reallyliving it, not just saying we're
the experts, we know we havethis degree, this degree, we are
(22:07):
really living it.
Tell us your story, what is ityou want to share with us, and
we will help you find a way inyour own mindset, to master what
is good for you.
Speaker 2 (22:17):
Congratulations on being selected by AARP.
That's fantastic, and I willlink to all of that in the show
notes so people can learn moreabout it.
Sounds like a great opportunityfor you and for other people
just to hear your message andlearn from you.
I want to touch on one othertopic that we talked about
earlier.
That's something that I like towrite about a lot in my content
(22:38):
and talk sometimes about on theshow, but it's been a minute
since I've been able to writeabout it or talk about it, and
that is changing hormones thatwe all experience as we age
midlife and beyond.
Women, of course, havemenopause.
Men have testosterone issues,prostate issues, all these other
things.
So I know you both have focusesSheba on menopause and Nate on
(23:00):
men's health.
What's the need there amongthis population and how do you
address it with them, to connectwith them about these things?
Speaker 3 (23:09):
Sridhar, why don't you go first?
Because men are the mostdifficult to share and reach.
Speaker 1 (23:14):
Yeah, so, jay, thanks for broaching that subject.
So I like to focus on men'shealth challenges.
From a personal perspective,I've had my own challenges.
I remember the day I found outthat I had prostate cancer and I
thought, for some of us, whenyou hear cancer, you think about
death, and so for me it was.
(23:35):
Rather than suffer alone, Icreated a group and then I found
out that, through that groupand discussion with a lot of
different men, that there wereother issues that men faced, but
they didn't talk about it.
So prostate cancer, healthissues related to heart,
dementia all of those thingsplay a role with men and so
encouraging men at our age totake care of themselves and be
(23:57):
open to talk about it and findstrategies to talk about it and
find strategies to deal with it.
One of the last thing I'll say,jay, is that, shiva, and I
believe that you can't let theconditions manage you, you have
to manage your conditions.
Speaker 2 (24:08):
Yes, okay, before we move to Shiva, I want to ask you
how do you break through thatwith men?
Men, particularly in this ageand older, can be really
thick-headed and hard to breakthrough to, especially about
intimate things, their bodies,their sexual function, all that
stuff that you just didn't talkabout back in the day.
(24:29):
How do you do it?
How do you break through to berelevant to them?
Speaker 1 (24:32):
It took me a while.
I created a small group of menaround my age and older.
First of all, we talked onagain going back to Zoom.
We had a Zoom conference,online conference, and we had
doctors and all of thosedifferent entities be a part of
(24:53):
it and contribute to theconversation from a personal
perspective, but then overall,general, and then out of that,
we also encourage this group totalk to their own friends and
invite other men who werewilling to talk about it and be
a part of these conversations.
So that's how we've actuallyreached out to men.
(25:15):
And then the other thing that Iwill share with you, jay, is
that through social media, Ihave reached out to men and say
look, here's what I'm doing.
What are you doing?
Tell me about it.
Whether it be YouTube orInstagram, facebook, those
entities are places that I'vedone it.
Good, good, okay, shiva.
Speaker 3 (25:33):
Well, I've been talking about menopause for I
don't know since before 2017.
I think I saw you at an eventout West where they started to
talk about menopause and becamea certified menopause provider
relative to fitness some yearsago and won my scholarship to do
that.
As a matter of fact, menopauseis a subject that has all long
been poo-pooed, not talked about, and women's health that's part
(25:57):
of it.
You know, as part of being awoman is to go through these
stages, whether you'reperimenopause, menopausal,
post-menopausal or, as the womenthat I run around with, been
there, done that, got a t-shirt.
Now what do we need to?
do so there's that fourth stagewhere it talks about
osteoporosis, osteopina.
How do you then combat thosethings that when you go to the
(26:19):
doctor?
I think the conversation ismore open now.
I think that that is a goodthing that women have, that
Women are still sexually active.
We're in our prime in this ageFor those of us that want to be.
If you don't want to be, youdon't want to be, you know.
But good tactile stimulation ishelpful to calm you down.
It's a tough world out here.
Companionship Women lovecompanionship, whether it's
(26:39):
family, the grandchildren.
That nurturing need needs tohappen for us and it's all part
of the life phase change.
What is the next chapter andhow do I then prepare through
self-care?
If I have intimacy issues, whatdoctor do I go to see?
If they told me that I need toget a mammogram, why do I need
to do this?
They called me back because Ihave a mass.
(27:01):
That doesn't mean you havebreast cancer.
That means you follow up on theappointment and again it goes
back to managing the conditionand not letting the condition
manage you.
And let's say you do havesomething.
You still have to then managethat within your lifestyle.
Come to grits with it.
In this session.
I'm making it sound very simple, but it's really not.
But you have to have thatmindset and I think that's
(27:23):
critical and great that they'retalking about aging issues with
adults.
Speaker 2 (27:28):
You both are very proactive communicators and I
want people to connect with you.
So tell the people where to goonline.
I don't know if it's yourwebsite, I don't know if it's
your social media or your email.
How do you want people to findyou and connect with you online?
Speaker 3 (27:42):
Well, first is Facebook, so let's give them the
Facebook Sheba Carfagna.
On Facebook, Just my name andJay.
You'll put up a banner afterthat.
How to spell my name and you onFacebook we use.
Speaker 1 (27:52):
Asia's Workout, asia's Workout Method.
We also have the tribe, and wedidn't get a chance to talk
about it, but it's the tribe ofall these people that we've been
talking about.
We connect and so you can findus with Asia's Workout, asia's
Workout Method and the trial.
Speaker 3 (28:07):
We're also on Instagram at panashfitness if
someone's on Instagram and atAsia's Workout Method.
Asia's Workout Method is ourbrand and our working movement
routine based on science anddata by Dr Joseph Signorelli, so
we consulted with him.
He's at University of Miami,he's a longtime expert in the
(28:28):
area of fitness with olderindividuals and it's all about
power, and we can talk to youabout that another time, but
also through our newsletter.
You can join our newsletter atany time.
You just need to send us anemail info at Panache Fitness or
they can reach out to you andsee where our information is.
Speaker 2 (28:45):
Okay, I'll put all of that on the show notes, so it'd
be easy for people to find that, and I think that's a nice way
to wrap it up, unless there'sanything else you guys want to
touch on.
Speaker 3 (28:55):
We are appearing at a longevity festival.
Longevity experiences havebecome very popular and this
year we're invited back to theLive Long Summit, which is in
beautiful Palm Beach.
Oh, okay.
Speaker 2 (29:07):
I'll be right there.
Speaker 3 (29:08):
And so we're excited to do that, because, while there
are experts out there tellingyou what you should do, we're
here at the community level,round zero, saying you need to
continue to move.
Motion is lotion.
That is ours.
Movement is exercises, ace, afaOurs is motion is lotion, and
keep moving in the rightdirection, and that's what you
(29:30):
have to do is keep moving in theright direction.
We hope you look at ournewsletter as well as yours.
We have a lot of funny videos.
We demonstrate exercises andkeep you with what's going on
with us, and we're going to findit.
Speaker 2 (29:41):
Guys, it's been delightful catching up with you.
You both look great.
It's good to see you.
Speaker 3 (29:45):
And you look well.
The honor and pleasure is allours.
Speaker 2 (29:48):
Oh, please go on.
Oh, it was my pleasure.
Thanks for letting me and lookforward to seeing you in person
soon.
Speaker 3 (29:56):
Yes, yes, keep moving in the right direction.
Speaker 2 (29:59):
That's right, you too .
Thanks guys.
Thank you for listening to theOptimal Aging Podcast.
I'm your host, jay Croft ofPrime Fit Content.
I hope you enjoyed it and Ihope you'll subscribe, review
and tell a friend.
All of that helps me grow myaudience.
I hope you'll share anycomments you have with me,
including suggestions aboutpeople I should interview and
(30:20):
topics I should cover.
You can learn more about mynewsletter and content business
at primefitcontentcom and writeme at jay J-A-Y at
primefitcontentcom.
Again, thanks for listening.
Join me next time.
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