May 22, 2025 • 35 mins
Can walking your neighborhood really help grow your fitness or physical therapy business? For Shayna Gross, the answer is a resounding yes.
In this episode of the Optimal Aging Podcast, Jay Croft of Prime Fit Content talks with Shayna, a veteran physical therapist and the owner of Physiovation in Atlanta. After moving to a larger location in the eclectic Little Five Points neighborhood, Shayna expanded her offerings to include small group personal training — and got to work building real relationships.
You’ll hear how she:
- Met her neighbors and local business owners one by one
- Formed smart partnerships and sponsored a wellness festival
- Attracted clients from a large local employer
- Combines strength training and physical therapy to focus on prevention and lifelong wellness
Shayna’s story is a masterclass in grassroots marketing and community connection. If you’re a fitness or wellness professional looking for authentic ways to grow, this episode is for you.
This episode is a must-listen for fitness, health and wellness professionals looking to expand their business and connect with their community in meaningful ways.
Learn more about Shayna: Physiovation, Shayna Gross on Facebook
Subscribe to the show and learn more at: Optimal Aging on Apple
Prime Fit Content helps you reach more people over 50 to grow your fitness, health and wellbeing business.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Shaina, hi, nice to see you again.
Speaker 2 (00:03):
Great to see you.
Speaker 1 (00:05):
You know, we saw each other just yesterday and here
we are again.
My luck.
Speaker 2 (00:09):
Lucky for me, it seems like we never have enough
time to cover all the topics.
Speaker 1 (00:13):
I know.
I know we are both obsessedwith these topics and like to
talk about them, and I likelearning from you and I
appreciate your energy, so thisis going to be a fun
conversation.
Speaker 2 (00:24):
Thank you.
Speaker 1 (00:25):
As it was yesterday and I was so excited to see your
new location and little fivepoints here in Atlanta.
A great neighborhood, a uniqueneighborhood in town, a little
bit hipster, a little bit funky,um a little I don't know, hey
Dashberry kind of feel to it.
If, for anyone who's notfamiliar, it's not your typical
(00:46):
suburban strip mall is what I'mgetting at, I agree.
And you moved in just two orthree months ago Maybe it's been
a little longer than that nowfour or five months ago into the
former home of a feministbookstore.
Speaker 2 (01:01):
Yeah.
Speaker 1 (01:02):
And you have renovated it.
It's beautiful.
Congratulations, thank you.
Thank you very much.
I took a minute to describe theneighborhood because I think
it's really important to what Iwant to talk about today, and I
want to talk about your settlinginto this new neighborhood.
But before we get to theexciting ways that you are
marketing yourself with your newneighbors and your new
(01:24):
prospects, which I thinkeveryone listening to this is
going to learn a lot from, tellus a little bit about
Physiovation, how you got goingwhen you were down the street
until recently and why you moved.
Speaker 2 (01:40):
Thank you, absolutely .
So I'm a physical therapist.
I have been for 25 years, whichages me, but I also think that
that speaks to the breadth of mycareer, which is important
because this iteration of myselfis kind of a culmination of all
(02:00):
of these skills that I've beendeveloping over the past 25
years.
So prior to this, you met mewhen I had a 450 square foot
studio in Inman Park rightacross from Kitty Dare, and last
year I had a milestone in mylife I turned 50 and I decided
(02:20):
that I wanted to have a 12 hourparty, because who shouldn't?
And so the first two hours ofthe day were a workout called
the Filthy 50.
And I had 17 friends to show upto work out with me, and one of
them candidly turned to meafterwards and said you should
be adding this to your PTpractice.
And I started listening to whatmy patients were talking about
(02:43):
when they were talking aboutstrength and hearing people say
I don't lift weights anymore.
I got quit lifting weights.
I don't know how to liftweights.
I've never lifted weights, andI put that together with one of
my most recent heroes I'll usethat word Peter Atiyah.
You know I feel that way abouthim.
(03:04):
Heroes, I'll use that word PeterAttia.
You know I feel that way abouthim.
I respect his work greatly.
He's been extremely brave inputting himself out there and
making this whole concept ofhealthspan much more mainstream
with his book, outlive with hispodcast, the Drive, and making
the information accessible topeople, and so I felt like he
presented all of the researchthat I needed in order to
(03:29):
justify being a physicaltherapist run and owned strength
and conditioning wellnesscenter.
So and I probably should havesaid wellness center first,
because the strength andconditioning piece is only one
of the newer pieces that I'veadded to the model so I was
lucky enough to have theopportunity in September of last
(03:51):
year to purchase what youdescribed as Karis's bookstore,
and the first thing that Inoticed when I walked in was
this big open space that used tobe the main area of the
bookstore, and all I saw was aperfect location for a gym, and
the gym is currently split.
(04:12):
About 75% of it is home tocardio equipment, weightlifting
equipment, barbells, dumbbells,et cetera.
25% of it is home to my primarymodality in my physical therapy
practice, which is Pilatesequipment and treadmill.
So I specialize in gaitanalysis.
I got certified through theorganization Gait Happens.
(04:35):
I found that their program wasthe icing on the cake to a
really well-organized system toanalyze gait and then break it
down into its component parts,and that concept of gait
analysis, and then the part thatI've added is taking them onto
(04:59):
the Pilates equipment, whichtakes people out of gravity,
allows me to use the Pilatesvocabulary to assess different
neuromuscular patterns out ofgravity and then use very
objective physical therapytesting procedures to figure out
what are the foundationalbuilding blocks that the person
(05:22):
in front of me is strugglingwith that is leading to
inefficiencies of gait andmovement, and then build each
person a customized homeexercise program that they can
then utilize to address thosechallenge areas.
And then they see me forphysical therapy to continually
(05:42):
improve those neuromuscularpatterns and they simultaneously
can join our strength andconditioning classes that, one,
help them address this knownfact at this point that we lose
8% of our lean muscle mass everydecade.
And two, one of the main riskfactors for mortality is
(06:06):
cardiovascular disease, and sothe VO2 max training and testing
that we do helps people addressthat.
And then we come to a broaderwellness concept when you look
in our modality suite and find afour-person sauna and a cold
plunge, because heat and coldtherapy allows you to address
(06:29):
not just recovery from exercisewhich you really need to
understand the science behind totime appropriately and we can
get further into that but alsonervous system regulation
because the heat cold therapyreally does address nervous
system imbalance and really helpget the parasympathetic and the
(06:49):
sympathetic nervous systemskind of in a more advantageous
rhythm together, and so I'vebeen really excited.
We opened January 6th and, asyou described the neighborhood,
I just have to add another levelof gratitude to this whole
opportunity because I didn'trealize what an incredible fit
(07:12):
Little Five Points was going tobe and I live close by.
I used to only drive throughLittle Five Points, come out
occasionally, support localbusiness, because supporting
local business has always beenimportant to me.
But I didn't realize theopportunity that I was going to
have to align myself with otherlocal businesses that are very
(07:36):
like-minded and promote them,because I'm really of the
mindset that there is abundance,so an abundance mindset, and
when the tide rises, all shipssail.
Speaker 1 (07:48):
Yep, I love all of that and you've given us a lot
to unpack.
And before we proceed, I wantto just recap a little bit.
You had a successful physicaltherapy business in a
neighboring area of town formany years and then, when you
turned 50, you had a workoutwith your friends and somebody
said you need to be doing thisat your physical therapy
(08:09):
practice and you went ding, ding, ding.
What a great idea.
And that is what got me sointerested in meeting you
initially, because we have amutual friend, michelle, who
introduced us, and I have beenwanting to expand my scope from
just writing about physicalfitness and exercise to get into
(08:30):
physical therapy and otherrelated topics, and you were
doing the same thing.
So I think that's really smartof you to see that expansion,
because we all want to movebetter and feel better.
That's a primary motivator offitness over 50 or 60 or 45 or
(08:50):
whatever age we want to talkabout it that maybe you don't
have when you're in your 20s,right?
What I think is so interestingis that you're combining those
two.
So if I come to you forphysical therapy, are you going
to tell me that I should bedoing your small group personal
training too?
And if I come to you for smallgroup personal training, are you
going to suggest physicaltherapy?
(09:11):
Like, how are you going aboutpresenting these two things to
your people?
Speaker 2 (09:16):
That's a great question, and it's really pretty
much like everything I do on anindividual basis.
If you come to me and you tellme I have a place that I
absolutely love to work out andI watch you move, I might say to
you absolutely, I love loyalty.
It's one of my core values.
I don't want you to leave whereyou love to work out.
(09:37):
How much feedback are yougetting about the way that you
move?
And if you tell me I've gotpeople that I work out with that
are my coaches, that are on me,I'm going to say that's
wonderful.
Then why don't you come to mefor a gait analysis session?
We will see kind of what neuromuscular patterns could be
(09:57):
improved in their efficiency.
I'll give you a custom homeprogram and before you go to the
gym, do these exercises.
It's going to really prime yourneuro.
These exercises it's going toreally prime your neuromuscular
pump.
It's going to really get themost optimal neuromuscular
pattern firing for you beforeyou go to your favorite place.
Then why don't you come in nextmonth when you've had a month
(10:17):
of seeing what those exercisesfeel like?
Let's see how they've landed inyour body, let's see what we
need to advance, what we stillneed to focus on, and then we go
from there.
So that's the person who hasthe place where they love to
work out.
And you know I would say thatthat is the minority.
(10:38):
I would say that most peoplesay well, I have a place that I
go, I have one coach that I love, but I go five days a week.
So there's quite a few dayswhen I'm not really sure of
whether or not what I'm doing iscorrect or not, and so I either
don't go those days, so then Iend up not working out, or I end
(10:58):
up doing something else.
And so I'll say well, why don'tyou come to Physiovation once a
week?
And then that way, the day thatyou're not getting the feedback
where you already go, you canget feedback here, and then you
can take that feedback thatyou're receiving to the place
where you already go, and it'llbe a great fit.
(11:18):
And then, if you find thatthere's something that you'd
like to address in physicaltherapy, come for that session.
Let's build you a customizedprogram and let's figure out
what your those same buildingblocks are for you, and you'll
have a program that you can doas well.
And then the third case issomebody who comes to me and
(11:39):
says you know what?
I'm X number of years old, I'venoticed that I can no longer
get up and down off the floor.
Or I've noticed that every timeI go up and downstairs if there
are not two handrails I don'tfeel safe.
Or I've noticed that I've beentripping lately.
I haven't fallen I'm not oldenough to fall, but I do notice
(12:00):
that I trip and I'm a littleconcerned.
Then that is okay, let's do aphysical therapy session.
Let's kind of take a look.
And what kind of exercise areyou doing?
And that tends to be the peoplewho are either not doing any
and feel like they know thatthey should be, or maybe during
COVID they were out walkingevery day, and now that we're no
(12:24):
longer, now that we're in apost-COVID world, now they're
finding that they're less andless.
And to this strength class sowe can start to help you get
some foundational strength tobuild on, and then we can decide
(12:54):
do you want to come three timesa week?
Do you want to go to anotherplace?
But do you want to do this athome?
But understanding that we nolonger live in a world where we
can say cardio is enough andpretend that we're doing the
right thing.
Speaker 1 (13:10):
Yep, super important.
We talk about that a lot onthis show and in my business,
prime Fit Content, and I thinkthat most people my age and
older have no idea that strengthtraining is essential to
healthy aging because they, justwhen I was growing up, it was
just bodybuilders who liftedweights, it wasn't normal people
, and so that message stillhasn't gotten into, like I said,
(13:33):
people my age and I'm 61 and alittle older.
I think people who are now 50and below they're more open to
it because, even if they haven'tbeen going to the gym, they're
aware that that's somethingordinary people often do.
Do you know what I mean?
It's not some freakish hobby ofjust a few people.
So I think that's a really keymessage and I love the way
(13:56):
you're integrating it withphysical therapy, because we're
going to see a lot more of that.
We are seeing a lot more ofthat integration of healthcare
and fitness or exercise.
Speaker 2 (14:06):
I do think that we should name a word, though,
because neither one of us hassaid it, and I think it's the
most important word.
Let's hear it.
It's prevention, because thatreally is what this wellness
model and most wellness modelsare about.
If you look at our currenthealthcare system, it's much
more of a crisis managementsystem.
(14:28):
It waits for a diagnosis, adisease, and Peter Attia talks
about this as medicine 2.0.
And then he talks aboutmedicine 3.0.
And the big difference beingthat medicine 2.0 is the
evidence-based practice for asmany subjects as possible, so
large population numbers whereasmedicine 3.0 and this
(14:51):
prevention model that we'retalking about is taking that
evidence-based data and applyingit to the individual in front
of you, and what that turns intois prevention.
So in this wellness model thatis physical therapy-based, this
is wellness that is focused onthe neuromuscular system, the
(15:12):
way your body moves, because wedevelop compensatory strategies
as we age because we're fightinggravity.
It's just one of the thingsthat's true on this earth and so
understanding that, yes, thereare definitely ages.
But I also have people in mypractice in their 20s that have
scoliosis or had an injury as achild that was never really
(15:35):
addressed appropriately, andthey've noticed that they really
need something in order to feelas good as they see their peers
feeling and that is thatprevention mindset.
So I think when we talk aboutwhat sets this practice apart,
what sets the content that youwrite apart, and that is this
(15:55):
prevention mindset.
And so when you talk about howpeople 51 and older haven't
embraced weight training or yousaid 61, sorry, 61 and older
haven't embraced strengthtraining as necessary, it's
because that same age range alsomay mistakenly think that
(16:16):
they're too late.
They may mistakenly think thatthey missed the boat on this
prevention concept, and let mebe the first to tell you that
they absolutely have not.
It's never too late.
I have a 77-year-old in mypractice who now works out three
times a week lifting weightsfor the first time at 77 years
(16:36):
old.
The changes that she has seen inher function are incredible.
Idea of prevention, becausewhen you talked about people
relating to this, I want peopleto understand prevention doesn't
have to be an all or nothingconcept.
It just isn't.
Prevention can be a one bucketat a time concept.
(16:59):
I'm going to go from beingsedentary to taking a walk to
the mailbox every day.
You're starting to exhibitpreventative characteristics
right Behavior.
So how can we help informpeople in a way that feels
accessible to them so that theycan be part of this prevention
movement and really makinghealthcare much more about
(17:23):
looking forward and identifyingwhat are my risk factors and how
can I address them before theybecome a problem.
Speaker 1 (17:31):
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with their fitness, well-beingand money.
We're talking about millions ofpeople who are a little older
than the typical market that thefitness industry usually
pursues.
They have more money, more timeand better motivation to make
(17:56):
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If you're not focusing on them,you should be.
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(18:19):
You were telling me yesterdayabout some of the inroads you've
made in your new community, andI was just getting so excited
as you were relating thesethings because you weren't
telling me this to show off.
And yet you are doing thingsthat I'm always telling people
to do gym owners and other smallbusiness owners in health and
(18:42):
fitness and well-being who wantto reach older people.
That's who listens to the showand who buys my content Prime
Fit content and you just rattledoff all these things that
you're doing.
So tell me about those things,and by that I mean the Abu Dhabi
partnership and the festivaland the business coalition and
that large employer in theneighborhood.
(19:02):
These things are so smart andyou're doing great.
I think it's really showingalready in your new place, so go
for it, thank you.
Speaker 2 (19:12):
So the first thing is I'm a people person.
My cup is filled when I get todo things like this, when I get
to have in-person conversations,when I get to receive
information as much as I'mgiving information.
And so for me to be located inlittle five points, which I can
think of a million differenttimes I've driven through a new
(19:35):
town or a city and I'm seeingplaces like this, right, I mean,
in Boston, it's all thedifferent squares, right?
So thinking about, oh, everytown has one.
It doesn't have to be littlefive points.
But there's other businessowners, just like me, and
whether they've been in businessfor decades or months, we all
know what it's like to be abusiness owner.
(19:56):
And it's hard, it's really hard.
And so I just walked down thestreet and started to figure out
who are my neighbors.
Who are my neighbors?
Just step out of the door, getaway from the computer, realize
that, yes, social media isimportant, but it's not the only
thing that there is.
Who are the people in myneighborhood, right?
(20:17):
Mr Rogers used to talk about itall the time.
Speaker 1 (20:20):
My work here is done.
My work here is done.
Shana, you have given thetemplate for how to grow your
small business.
Go ahead.
Speaker 2 (20:27):
Yeah, it's true.
And look, I've been sofortunate to find out that,
unbeknownst to me, abba Dabba,which I'd been in their store
multiple times.
I didn't know that they were afoot health-based business, and
here I have found thisincredible partnership.
They carry the kinds of shoesI'm telling my people to buy.
(20:48):
They carry toe spacers, which,if you don't know what those are
, you will soon, and they carrytoe socks.
They carry the products thatI'm trying to get my patients to
drive through the streets ofAtlanta and go find another
store to try them on anotherstore to try them on, when they
(21:12):
can literally walk out my door,cross one street and walk three
doors down and not only try onall these shoes, but they have
incredibly educated employees,and so all you need to do is say
, hey, shane and Sam, we hearfrom Physiovation and she thinks
that my feet look like blah,blah, blah.
And they're going to say, oh,try on these barefoot shoes, try
on these wide toe box shoes.
Here are some more cushionedshoes that you need to use to
(21:34):
get into a flatter shoe.
So they have the knowledge, andso it's a perfect, perfect
synergy Finding out that theirowner is so open and excited to
partner with people like me aswell.
We're just, we're having a ball, we're having an absolute ball.
(21:56):
And then I'm very lucky becauseLittle Five Points has this
amazing business associationthat has all of the small
businesses in Little Five Pointsat the focus and they do lots
of festivals, usually musicfestivals, cultural festivals.
Little Five Points is a veryhistoric area that has always
valued being a little bit offthe beaten path.
(22:17):
I don't think I would offend asingle person if I said Little
Five Points likes to be known asweird and that's fine.
But I also found out thatthere's 25 businesses in Little
Five Points that has a wellnessfocus.
Yes to their business, whetherit's Arden's Gardens that makes
vegan smoothies, whether it's asalt tank place across the
(22:40):
street.
Abba Dabba's is a foot healthstore, sevenanda is a natural
foods co op, the list goes onand on.
There's a crystal store acrossthe street where I bought the
crystal for the entryway of myplace.
Speaker 1 (22:53):
Nice.
Speaker 2 (22:54):
So all of these businesses and I just thought we
really need to help each otherout.
So I pitched the idea to thepresident of the business
association of this wellnesswalk, kind of like a pub crawl,
but let's instead go location tolocation, and each business
offered a unique offering forthe day.
(23:15):
Here at Physiovation, I taught30-minute strength classes every
hour on the hour so peoplewould get a sampling of what it
felt like to be coached by aphysical therapist, to receive
the level of feedback thatthey're going to get from me.
And then I know they haddifferent discounts at different
stores and it was such a wildsuccess.
We had 55 people sign up.
(23:37):
I had 15 people walk through mydoor for the first time.
We're going to do it again.
We're going to do it biannually.
We're going to make it ascavenger hunt.
We're going to make it so thatpeople want to be in little five
points for this event and learnnew ideas about wellness,
because wellness is somethingthat not everyone is going to
see in the same light, but thateveryone can benefit from,
(24:00):
regardless of the type ofwellness you choose to take.
Speaker 1 (24:03):
I'm kind of speechless because I think that
that is just a textbook case ofhow to network in real life.
And so many people think, well,I put something on Facebook,
isn't that good enough?
I say, well, do that, yes, putstuff on Facebook, have a
newsletter, have a website andwalk out your door and walk up
and down the street and go inthe door and introduce yourself,
(24:23):
and maybe it ends up being apartnership and maybe it doesn't
, but golly, don't.
You want to know your neighbors.
Speaker 2 (24:29):
And you know, I think , jay, that what we're really
not talking about is fear, andthe it takes courage right.
It takes courage to walk outthat door, walk into that store,
realize that maybe it's notgoing to be a good fit, and then
to walk out of that store andsomehow bolster your confidence
enough to know that you're goingto be fine, you're going to be
(24:53):
able to move your businessforward, because even if that
person wasn't the right fit,they might tell somebody else
right.
and so how can we help, supportpeople to have that mindset
where they can return to theirpurpose and know that if they
continue to dream and theycontinue to follow what they
(25:15):
believe their purpose to be,that they will succeed?
Speaker 1 (25:19):
And Abba Dabba, that shoe store that's two or three
doors down from you.
They want to be able to telltheir customers about you.
They want to know that there'sthis awesome new physical
therapist that moved in down thestreet and maybe she can help
you, because Abba Dabba is thekind of store where the staff
knows what they're talking aboutand they're very helpful and
(25:40):
they know they're, they'rewhat's going on in footwear and,
and so you can walk in and say,hey, I'm having this issue or
I'm going to go on this hikingtrip, but my feet are this way
and, and they're really skilledand expert at what they're
talking about.
They want to know that you'rethere, helps them do their job
better, right?
They care about their clients,as do most small business owners
(26:02):
.
So, forgive me, it's a win-winfor everybody and I just wish
more people did it.
You can also come up with Idon't know if you did this or
not and you certainly don't haveto tell me, but you can
formalize a collaboration andcome up with something like hey,
I'll put a 20% off coupon in mynewsletter for your business if
(26:22):
you'll do the same thing for mein your newsletter, or whatever
.
You can put up a printed flyeror something and leave it at
their cash register, and maybethey'll want to leave one of
theirs with you.
And this is how it's done.
And yet we're afraid to do it.
We're afraid to walk up to astranger and introduce ourselves
(26:45):
and tell them about what we doand how we help people.
And then we wonder why no onecomes to see us.
Speaker 2 (26:50):
And I haven't, we haven't done that yet.
We've been talking about it,but so far it has just been, it
just feels so good, it feels sogood.
Speaker 1 (26:58):
You just got there, yeah, yeah.
Speaker 2 (27:01):
It just it feels wonderful.
So yeah, we'll work on all ofthose details, but I think again
just that basic principle ofhaving an abundance mindset and
knowing that if we can raise, ifwe can somehow help the tide
rise all ships are going to sailand in this I mean when you
(27:21):
started, we were talking aboutwhat we get excited about and I
mentioned this to you yesterday.
It's an extremely exciting timeto be in love with the foot and
ankle and the way that peoplewalk and the footwear that's out
there.
There's new research coming outand it's exciting and I just
can't believe that at this point, the culmination of my career
(27:42):
is I get to be at the tip of thesphere of what people are
hearing about and know that thedata exists to support these
drastic changes.
I mean, I used to be an advocateof pointed shoes and now I know
why that was the worst thing Icould possibly recommend and I
understand all the sciencebehind it and I can take my
(28:04):
fancy little foot model here andexplain it to you and so having
feeling so empowered by theinformation around me and being
excited to share it so thatpeople can feel better.
Going back to what you said,people want to feel better,
People want to move better.
It all starts at the feet andin general, the feet are seen as
(28:26):
extremely complicated, notnecessarily well understood.
There are a few terms that areovergeneralizing when it comes
to what people are dealing withand there's quite a few myths
that need to be debunked.
And if we're still trying toconvince people that they need
to strength train, tryconvincing the same age range
(28:49):
that you were talking aboutabout their footwear.
Yeah, it's tough.
Speaker 1 (28:53):
Yeah, it is One other thing about your new
neighborhood I want to make surewe discuss before we move on.
You mentioned a particularlarge employer in your not right
there in Little Five, butnearby, and it's a well-known
place that thousands of peoplework at, and you've got a lot of
their employees who came toyour new location, which is so
(29:17):
smart.
I want everyone listening tothis to think of.
Is there a university nearby?
Is there a large employernearby?
Is there a I don't know acommunity college, just sort of
anything, where a lot of peoplework, and can you reach out to
them?
Now, I don't know that you didall of that, but tell me about
how this has happened.
Speaker 2 (29:37):
I mean, I think it has happened because the people
at this local employer are goingthrough tremendous amounts of
stress, and what I have beentalking about is how exercise
releases endorphin, and ifyou're going through large
amounts of stress, you need tobe thinking about how you're
taking care of yourself, and soI think it's just continuing to
(30:03):
inform, reaching out to peoplethat I know that work for this
employer and saying, hey, I knowthis is a tough time, come try
a strength class on me, see howyou feel when you leave.
And, without fail, every singleperson has felt better when
they've walked out of the doorthan when they've walked in.
Speaker 1 (30:17):
A lot of people are going through a lot right now.
It's not just in yourneighborhood or our city and
that's a great pitch.
We're all under a lot of stressright now, or I know you're
under a lot of stress right now.
If you want to explore sometechniques to feel better, to
deal with the stress, to getaway from it all for an hour a
(30:38):
day, whatever it is, make thatclear, make that outreach.
And you have done all of this,I think, almost instinctually
right.
I don't think you came in witha plan to do all of this, did
you?
Speaker 2 (30:48):
No, this is just kind of the way I am in the world,
and it doesn't matter if I'mpromoting something I'm doing or
I'm promoting something newthat I tried, that I just found
to be incredible.
I tend to want to havegenerosity of spirit and share
that information widely, becauseif it worked for me, then it's
probably going to work forsomebody else.
Speaker 1 (31:09):
That's what was going on in my head when you were
telling me all of this yesterday.
It's like she's doing all thisstuff.
She's just doing it and I feellike I tell people all the time
to do it and I get thisresistance or a glassy eyed
stare.
And you just walked into yournew location and set it on fire.
It's awesome, congratulationsand thank you.
Tell people where they can go.
(31:30):
Even if they're not in Atlanta,and they might never have the
good fortune to walk into yourbusiness, I still think they
could learn a lot from yourwebsite and maybe anything else
that you want to share with them.
So where would that be?
Speaker 2 (31:43):
So you can find me online at physiovationcom, and
then you can also find me onInstagram my channel is called
Physiovation as well and I wouldsay, go check it out, because
you probably know somebody inAtlanta and wouldn't it be nice
for you to be able to share thisinformation with somebody that
you know.
Speaker 1 (32:02):
Excellent, and it's been my privilege to do that
with my listeners today, and soI'm glad that we did this.
It's been a delight, and I willsee you soon.
Speaker 2 (32:12):
Sounds good, thank you.
Speaker 1 (32:14):
Bye.
Thank you, includingsuggestions about people I
(32:34):
should interview and topics Ishould cover.
You can learn more about mynewsletter and content business
at primefitcontentcom and writeme at jay at primefitcontentcom
and I'm on all the socialchannels.
Again, thanks for listening.
Join me next time.
Shaina, hi, nice to see you again.
Speaker 2 (00:03):
Great to see you.
Speaker 1 (00:05):
You know, we saw each other just yesterday and here
we are again.
My luck.
Speaker 2 (00:09):
Lucky for me, it seems like we never have enough
time to cover all the topics.
Speaker 1 (00:13):
I know.
I know we are both obsessedwith these topics and like to
talk about them, and I likelearning from you and I
appreciate your energy, so thisis going to be a fun
conversation.
Speaker 2 (00:24):
Thank you.
Speaker 1 (00:25):
As it was yesterday and I was so excited to see your
new location and little fivepoints here in Atlanta.
A great neighborhood, a uniqueneighborhood in town, a little
bit hipster, a little bit funky,um a little I don't know, hey
Dashberry kind of feel to it.
If, for anyone who's notfamiliar, it's not your typical
(00:46):
suburban strip mall is what I'mgetting at, I agree.
And you moved in just two orthree months ago Maybe it's been
a little longer than that nowfour or five months ago into the
former home of a feministbookstore.
Speaker 2 (01:01):
Yeah.
Speaker 1 (01:02):
And you have renovated it.
It's beautiful.
Congratulations, thank you.
Thank you very much.
I took a minute to describe theneighborhood because I think
it's really important to what Iwant to talk about today, and I
want to talk about your settlinginto this new neighborhood.
But before we get to theexciting ways that you are
marketing yourself with your newneighbors and your new
(01:24):
prospects, which I thinkeveryone listening to this is
going to learn a lot from, tellus a little bit about
Physiovation, how you got goingwhen you were down the street
until recently and why you moved.
Speaker 2 (01:40):
Thank you, absolutely .
So I'm a physical therapist.
I have been for 25 years, whichages me, but I also think that
that speaks to the breadth of mycareer, which is important
because this iteration of myselfis kind of a culmination of all
(02:00):
of these skills that I've beendeveloping over the past 25
years.
So prior to this, you met mewhen I had a 450 square foot
studio in Inman Park rightacross from Kitty Dare, and last
year I had a milestone in mylife I turned 50 and I decided
(02:20):
that I wanted to have a 12 hourparty, because who shouldn't?
And so the first two hours ofthe day were a workout called
the Filthy 50.
And I had 17 friends to show upto work out with me, and one of
them candidly turned to meafterwards and said you should
be adding this to your PTpractice.
And I started listening to whatmy patients were talking about
(02:43):
when they were talking aboutstrength and hearing people say
I don't lift weights anymore.
I got quit lifting weights.
I don't know how to liftweights.
I've never lifted weights, andI put that together with one of
my most recent heroes I'll usethat word Peter Atiyah.
You know I feel that way abouthim.
(03:04):
Heroes, I'll use that word PeterAttia.
You know I feel that way abouthim.
I respect his work greatly.
He's been extremely brave inputting himself out there and
making this whole concept ofhealthspan much more mainstream
with his book, outlive with hispodcast, the Drive, and making
the information accessible topeople, and so I felt like he
presented all of the researchthat I needed in order to
(03:29):
justify being a physicaltherapist run and owned strength
and conditioning wellnesscenter.
So and I probably should havesaid wellness center first,
because the strength andconditioning piece is only one
of the newer pieces that I'veadded to the model so I was
lucky enough to have theopportunity in September of last
(03:51):
year to purchase what youdescribed as Karis's bookstore,
and the first thing that Inoticed when I walked in was
this big open space that used tobe the main area of the
bookstore, and all I saw was aperfect location for a gym, and
the gym is currently split.
(04:12):
About 75% of it is home tocardio equipment, weightlifting
equipment, barbells, dumbbells,et cetera.
25% of it is home to my primarymodality in my physical therapy
practice, which is Pilatesequipment and treadmill.
So I specialize in gaitanalysis.
I got certified through theorganization Gait Happens.
(04:35):
I found that their program wasthe icing on the cake to a
really well-organized system toanalyze gait and then break it
down into its component parts,and that concept of gait
analysis, and then the part thatI've added is taking them onto
(04:59):
the Pilates equipment, whichtakes people out of gravity,
allows me to use the Pilatesvocabulary to assess different
neuromuscular patterns out ofgravity and then use very
objective physical therapytesting procedures to figure out
what are the foundationalbuilding blocks that the person
(05:22):
in front of me is strugglingwith that is leading to
inefficiencies of gait andmovement, and then build each
person a customized homeexercise program that they can
then utilize to address thosechallenge areas.
And then they see me forphysical therapy to continually
(05:42):
improve those neuromuscularpatterns and they simultaneously
can join our strength andconditioning classes that, one,
help them address this knownfact at this point that we lose
8% of our lean muscle mass everydecade.
And two, one of the main riskfactors for mortality is
(06:06):
cardiovascular disease, and sothe VO2 max training and testing
that we do helps people addressthat.
And then we come to a broaderwellness concept when you look
in our modality suite and find afour-person sauna and a cold
plunge, because heat and coldtherapy allows you to address
(06:29):
not just recovery from exercisewhich you really need to
understand the science behind totime appropriately and we can
get further into that but alsonervous system regulation
because the heat cold therapyreally does address nervous
system imbalance and really helpget the parasympathetic and the
(06:49):
sympathetic nervous systemskind of in a more advantageous
rhythm together, and so I'vebeen really excited.
We opened January 6th and, asyou described the neighborhood,
I just have to add another levelof gratitude to this whole
opportunity because I didn'trealize what an incredible fit
(07:12):
Little Five Points was going tobe and I live close by.
I used to only drive throughLittle Five Points, come out
occasionally, support localbusiness, because supporting
local business has always beenimportant to me.
But I didn't realize theopportunity that I was going to
have to align myself with otherlocal businesses that are very
(07:36):
like-minded and promote them,because I'm really of the
mindset that there is abundance,so an abundance mindset, and
when the tide rises, all shipssail.
Speaker 1 (07:48):
Yep, I love all of that and you've given us a lot
to unpack.
And before we proceed, I wantto just recap a little bit.
You had a successful physicaltherapy business in a
neighboring area of town formany years and then, when you
turned 50, you had a workoutwith your friends and somebody
said you need to be doing thisat your physical therapy
(08:09):
practice and you went ding, ding, ding.
What a great idea.
And that is what got me sointerested in meeting you
initially, because we have amutual friend, michelle, who
introduced us, and I have beenwanting to expand my scope from
just writing about physicalfitness and exercise to get into
(08:30):
physical therapy and otherrelated topics, and you were
doing the same thing.
So I think that's really smartof you to see that expansion,
because we all want to movebetter and feel better.
That's a primary motivator offitness over 50 or 60 or 45 or
(08:50):
whatever age we want to talkabout it that maybe you don't
have when you're in your 20s,right?
What I think is so interestingis that you're combining those
two.
So if I come to you forphysical therapy, are you going
to tell me that I should bedoing your small group personal
training too?
And if I come to you for smallgroup personal training, are you
going to suggest physicaltherapy?
(09:11):
Like, how are you going aboutpresenting these two things to
your people?
Speaker 2 (09:16):
That's a great question, and it's really pretty
much like everything I do on anindividual basis.
If you come to me and you tellme I have a place that I
absolutely love to work out andI watch you move, I might say to
you absolutely, I love loyalty.
It's one of my core values.
I don't want you to leave whereyou love to work out.
(09:37):
How much feedback are yougetting about the way that you
move?
And if you tell me I've gotpeople that I work out with that
are my coaches, that are on me,I'm going to say that's
wonderful.
Then why don't you come to mefor a gait analysis session?
We will see kind of what neuromuscular patterns could be
(09:57):
improved in their efficiency.
I'll give you a custom homeprogram and before you go to the
gym, do these exercises.
It's going to really prime yourneuro.
These exercises it's going toreally prime your neuromuscular
pump.
It's going to really get themost optimal neuromuscular
pattern firing for you beforeyou go to your favorite place.
Then why don't you come in nextmonth when you've had a month
(10:17):
of seeing what those exercisesfeel like?
Let's see how they've landed inyour body, let's see what we
need to advance, what we stillneed to focus on, and then we go
from there.
So that's the person who hasthe place where they love to
work out.
And you know I would say thatthat is the minority.
(10:38):
I would say that most peoplesay well, I have a place that I
go, I have one coach that I love, but I go five days a week.
So there's quite a few dayswhen I'm not really sure of
whether or not what I'm doing iscorrect or not, and so I either
don't go those days, so then Iend up not working out, or I end
(10:58):
up doing something else.
And so I'll say well, why don'tyou come to Physiovation once a
week?
And then that way, the day thatyou're not getting the feedback
where you already go, you canget feedback here, and then you
can take that feedback thatyou're receiving to the place
where you already go, and it'llbe a great fit.
(11:18):
And then, if you find thatthere's something that you'd
like to address in physicaltherapy, come for that session.
Let's build you a customizedprogram and let's figure out
what your those same buildingblocks are for you, and you'll
have a program that you can doas well.
And then the third case issomebody who comes to me and
(11:39):
says you know what?
I'm X number of years old, I'venoticed that I can no longer
get up and down off the floor.
Or I've noticed that every timeI go up and downstairs if there
are not two handrails I don'tfeel safe.
Or I've noticed that I've beentripping lately.
I haven't fallen I'm not oldenough to fall, but I do notice
(12:00):
that I trip and I'm a littleconcerned.
Then that is okay, let's do aphysical therapy session.
Let's kind of take a look.
And what kind of exercise areyou doing?
And that tends to be the peoplewho are either not doing any
and feel like they know thatthey should be, or maybe during
COVID they were out walkingevery day, and now that we're no
(12:24):
longer, now that we're in apost-COVID world, now they're
finding that they're less andless.
And to this strength class sowe can start to help you get
some foundational strength tobuild on, and then we can decide
(12:54):
do you want to come three timesa week?
Do you want to go to anotherplace?
But do you want to do this athome?
But understanding that we nolonger live in a world where we
can say cardio is enough andpretend that we're doing the
right thing.
Speaker 1 (13:10):
Yep, super important.
We talk about that a lot onthis show and in my business,
prime Fit Content, and I thinkthat most people my age and
older have no idea that strengthtraining is essential to
healthy aging because they, justwhen I was growing up, it was
just bodybuilders who liftedweights, it wasn't normal people
, and so that message stillhasn't gotten into, like I said,
(13:33):
people my age and I'm 61 and alittle older.
I think people who are now 50and below they're more open to
it because, even if they haven'tbeen going to the gym, they're
aware that that's somethingordinary people often do.
Do you know what I mean?
It's not some freakish hobby ofjust a few people.
So I think that's a really keymessage and I love the way
(13:56):
you're integrating it withphysical therapy, because we're
going to see a lot more of that.
We are seeing a lot more ofthat integration of healthcare
and fitness or exercise.
Speaker 2 (14:06):
I do think that we should name a word, though,
because neither one of us hassaid it, and I think it's the
most important word.
Let's hear it.
It's prevention, because thatreally is what this wellness
model and most wellness modelsare about.
If you look at our currenthealthcare system, it's much
more of a crisis managementsystem.
(14:28):
It waits for a diagnosis, adisease, and Peter Attia talks
about this as medicine 2.0.
And then he talks aboutmedicine 3.0.
And the big difference beingthat medicine 2.0 is the
evidence-based practice for asmany subjects as possible, so
large population numbers whereasmedicine 3.0 and this
(14:51):
prevention model that we'retalking about is taking that
evidence-based data and applyingit to the individual in front
of you, and what that turns intois prevention.
So in this wellness model thatis physical therapy-based, this
is wellness that is focused onthe neuromuscular system, the
(15:12):
way your body moves, because wedevelop compensatory strategies
as we age because we're fightinggravity.
It's just one of the thingsthat's true on this earth and so
understanding that, yes, thereare definitely ages.
But I also have people in mypractice in their 20s that have
scoliosis or had an injury as achild that was never really
(15:35):
addressed appropriately, andthey've noticed that they really
need something in order to feelas good as they see their peers
feeling and that is thatprevention mindset.
So I think when we talk aboutwhat sets this practice apart,
what sets the content that youwrite apart, and that is this
(15:55):
prevention mindset.
And so when you talk about howpeople 51 and older haven't
embraced weight training or yousaid 61, sorry, 61 and older
haven't embraced strengthtraining as necessary, it's
because that same age range alsomay mistakenly think that
(16:16):
they're too late.
They may mistakenly think thatthey missed the boat on this
prevention concept, and let mebe the first to tell you that
they absolutely have not.
It's never too late.
I have a 77-year-old in mypractice who now works out three
times a week lifting weightsfor the first time at 77 years
(16:36):
old.
The changes that she has seen inher function are incredible.
Idea of prevention, becausewhen you talked about people
relating to this, I want peopleto understand prevention doesn't
have to be an all or nothingconcept.
It just isn't.
Prevention can be a one bucketat a time concept.
(16:59):
I'm going to go from beingsedentary to taking a walk to
the mailbox every day.
You're starting to exhibitpreventative characteristics
right Behavior.
So how can we help informpeople in a way that feels
accessible to them so that theycan be part of this prevention
movement and really makinghealthcare much more about
(17:23):
looking forward and identifyingwhat are my risk factors and how
can I address them before theybecome a problem.
Speaker 1 (17:31):
Hey, are you a fitness professional trying to
grow your business with peopleover 50?
If you are, then you need toknow how to communicate with
them, how to market to them andhow to get them to trust you
with their fitness, well-beingand money.
We're talking about millions ofpeople who are a little older
than the typical market that thefitness industry usually
pursues.
They have more money, more timeand better motivation to make
(17:56):
the best long-term fitnessconsumers you'll find anywhere.
If you're not focusing on them,you should be.
Prime Fit Content is the onlycontent marketing company
designed specifically to helpyou engage people in this group
and to help you distinguishyourself from competitors in
your community.
It's effective, affordable andsuper easy to use.
Check it out atprimefitcontentcom.
(18:19):
You were telling me yesterdayabout some of the inroads you've
made in your new community, andI was just getting so excited
as you were relating thesethings because you weren't
telling me this to show off.
And yet you are doing thingsthat I'm always telling people
to do gym owners and other smallbusiness owners in health and
(18:42):
fitness and well-being who wantto reach older people.
That's who listens to the showand who buys my content Prime
Fit content and you just rattledoff all these things that
you're doing.
So tell me about those things,and by that I mean the Abu Dhabi
partnership and the festivaland the business coalition and
that large employer in theneighborhood.
(19:02):
These things are so smart andyou're doing great.
I think it's really showingalready in your new place, so go
for it, thank you.
Speaker 2 (19:12):
So the first thing is I'm a people person.
My cup is filled when I get todo things like this, when I get
to have in-person conversations,when I get to receive
information as much as I'mgiving information.
And so for me to be located inlittle five points, which I can
think of a million differenttimes I've driven through a new
(19:35):
town or a city and I'm seeingplaces like this, right, I mean,
in Boston, it's all thedifferent squares, right?
So thinking about, oh, everytown has one.
It doesn't have to be littlefive points.
But there's other businessowners, just like me, and
whether they've been in businessfor decades or months, we all
know what it's like to be abusiness owner.
(19:56):
And it's hard, it's really hard.
And so I just walked down thestreet and started to figure out
who are my neighbors.
Who are my neighbors?
Just step out of the door, getaway from the computer, realize
that, yes, social media isimportant, but it's not the only
thing that there is.
Who are the people in myneighborhood, right?
(20:17):
Mr Rogers used to talk about itall the time.
Speaker 1 (20:20):
My work here is done.
My work here is done.
Shana, you have given thetemplate for how to grow your
small business.
Go ahead.
Speaker 2 (20:27):
Yeah, it's true.
And look, I've been sofortunate to find out that,
unbeknownst to me, abba Dabba,which I'd been in their store
multiple times.
I didn't know that they were afoot health-based business, and
here I have found thisincredible partnership.
They carry the kinds of shoesI'm telling my people to buy.
(20:48):
They carry toe spacers, which,if you don't know what those are
, you will soon, and they carrytoe socks.
They carry the products thatI'm trying to get my patients to
drive through the streets ofAtlanta and go find another
store to try them on anotherstore to try them on, when they
(21:12):
can literally walk out my door,cross one street and walk three
doors down and not only try onall these shoes, but they have
incredibly educated employees,and so all you need to do is say
, hey, shane and Sam, we hearfrom Physiovation and she thinks
that my feet look like blah,blah, blah.
And they're going to say, oh,try on these barefoot shoes, try
on these wide toe box shoes.
Here are some more cushionedshoes that you need to use to
(21:34):
get into a flatter shoe.
So they have the knowledge, andso it's a perfect, perfect
synergy Finding out that theirowner is so open and excited to
partner with people like me aswell.
We're just, we're having a ball, we're having an absolute ball.
(21:56):
And then I'm very lucky becauseLittle Five Points has this
amazing business associationthat has all of the small
businesses in Little Five Pointsat the focus and they do lots
of festivals, usually musicfestivals, cultural festivals.
Little Five Points is a veryhistoric area that has always
valued being a little bit offthe beaten path.
(22:17):
I don't think I would offend asingle person if I said Little
Five Points likes to be known asweird and that's fine.
But I also found out thatthere's 25 businesses in Little
Five Points that has a wellnessfocus.
Yes to their business, whetherit's Arden's Gardens that makes
vegan smoothies, whether it's asalt tank place across the
(22:40):
street.
Abba Dabba's is a foot healthstore, sevenanda is a natural
foods co op, the list goes onand on.
There's a crystal store acrossthe street where I bought the
crystal for the entryway of myplace.
Speaker 1 (22:53):
Nice.
Speaker 2 (22:54):
So all of these businesses and I just thought we
really need to help each otherout.
So I pitched the idea to thepresident of the business
association of this wellnesswalk, kind of like a pub crawl,
but let's instead go location tolocation, and each business
offered a unique offering forthe day.
(23:15):
Here at Physiovation, I taught30-minute strength classes every
hour on the hour so peoplewould get a sampling of what it
felt like to be coached by aphysical therapist, to receive
the level of feedback thatthey're going to get from me.
And then I know they haddifferent discounts at different
stores and it was such a wildsuccess.
We had 55 people sign up.
(23:37):
I had 15 people walk through mydoor for the first time.
We're going to do it again.
We're going to do it biannually.
We're going to make it ascavenger hunt.
We're going to make it so thatpeople want to be in little five
points for this event and learnnew ideas about wellness,
because wellness is somethingthat not everyone is going to
see in the same light, but thateveryone can benefit from,
(24:00):
regardless of the type ofwellness you choose to take.
Speaker 1 (24:03):
I'm kind of speechless because I think that
that is just a textbook case ofhow to network in real life.
And so many people think, well,I put something on Facebook,
isn't that good enough?
I say, well, do that, yes, putstuff on Facebook, have a
newsletter, have a website andwalk out your door and walk up
and down the street and go inthe door and introduce yourself,
(24:23):
and maybe it ends up being apartnership and maybe it doesn't
, but golly, don't.
You want to know your neighbors.
Speaker 2 (24:29):
And you know, I think , jay, that what we're really
not talking about is fear, andthe it takes courage right.
It takes courage to walk outthat door, walk into that store,
realize that maybe it's notgoing to be a good fit, and then
to walk out of that store andsomehow bolster your confidence
enough to know that you're goingto be fine, you're going to be
(24:53):
able to move your businessforward, because even if that
person wasn't the right fit,they might tell somebody else
right.
and so how can we help, supportpeople to have that mindset
where they can return to theirpurpose and know that if they
continue to dream and theycontinue to follow what they
(25:15):
believe their purpose to be,that they will succeed?
Speaker 1 (25:19):
And Abba Dabba, that shoe store that's two or three
doors down from you.
They want to be able to telltheir customers about you.
They want to know that there'sthis awesome new physical
therapist that moved in down thestreet and maybe she can help
you, because Abba Dabba is thekind of store where the staff
knows what they're talking aboutand they're very helpful and
(25:40):
they know they're, they'rewhat's going on in footwear and,
and so you can walk in and say,hey, I'm having this issue or
I'm going to go on this hikingtrip, but my feet are this way
and, and they're really skilledand expert at what they're
talking about.
They want to know that you'rethere, helps them do their job
better, right?
They care about their clients,as do most small business owners
(26:02):
.
So, forgive me, it's a win-winfor everybody and I just wish
more people did it.
You can also come up with Idon't know if you did this or
not and you certainly don't haveto tell me, but you can
formalize a collaboration andcome up with something like hey,
I'll put a 20% off coupon in mynewsletter for your business if
(26:22):
you'll do the same thing for mein your newsletter, or whatever
.
You can put up a printed flyeror something and leave it at
their cash register, and maybethey'll want to leave one of
theirs with you.
And this is how it's done.
And yet we're afraid to do it.
We're afraid to walk up to astranger and introduce ourselves
(26:45):
and tell them about what we doand how we help people.
And then we wonder why no onecomes to see us.
Speaker 2 (26:50):
And I haven't, we haven't done that yet.
We've been talking about it,but so far it has just been, it
just feels so good, it feels sogood.
Speaker 1 (26:58):
You just got there, yeah, yeah.
Speaker 2 (27:01):
It just it feels wonderful.
So yeah, we'll work on all ofthose details, but I think again
just that basic principle ofhaving an abundance mindset and
knowing that if we can raise, ifwe can somehow help the tide
rise all ships are going to sailand in this I mean when you
(27:21):
started, we were talking aboutwhat we get excited about and I
mentioned this to you yesterday.
It's an extremely exciting timeto be in love with the foot and
ankle and the way that peoplewalk and the footwear that's out
there.
There's new research coming outand it's exciting and I just
can't believe that at this point, the culmination of my career
(27:42):
is I get to be at the tip of thesphere of what people are
hearing about and know that thedata exists to support these
drastic changes.
I mean, I used to be an advocateof pointed shoes and now I know
why that was the worst thing Icould possibly recommend and I
understand all the sciencebehind it and I can take my
(28:04):
fancy little foot model here andexplain it to you and so having
feeling so empowered by theinformation around me and being
excited to share it so thatpeople can feel better.
Going back to what you said,people want to feel better,
People want to move better.
It all starts at the feet andin general, the feet are seen as
(28:26):
extremely complicated, notnecessarily well understood.
There are a few terms that areovergeneralizing when it comes
to what people are dealing withand there's quite a few myths
that need to be debunked.
And if we're still trying toconvince people that they need
to strength train, tryconvincing the same age range
(28:49):
that you were talking aboutabout their footwear.
Yeah, it's tough.
Speaker 1 (28:53):
Yeah, it is One other thing about your new
neighborhood I want to make surewe discuss before we move on.
You mentioned a particularlarge employer in your not right
there in Little Five, butnearby, and it's a well-known
place that thousands of peoplework at, and you've got a lot of
their employees who came toyour new location, which is so
(29:17):
smart.
I want everyone listening tothis to think of.
Is there a university nearby?
Is there a large employernearby?
Is there a I don't know acommunity college, just sort of
anything, where a lot of peoplework, and can you reach out to
them?
Now, I don't know that you didall of that, but tell me about
how this has happened.
Speaker 2 (29:37):
I mean, I think it has happened because the people
at this local employer are goingthrough tremendous amounts of
stress, and what I have beentalking about is how exercise
releases endorphin, and ifyou're going through large
amounts of stress, you need tobe thinking about how you're
taking care of yourself, and soI think it's just continuing to
(30:03):
inform, reaching out to peoplethat I know that work for this
employer and saying, hey, I knowthis is a tough time, come try
a strength class on me, see howyou feel when you leave.
And, without fail, every singleperson has felt better when
they've walked out of the doorthan when they've walked in.
Speaker 1 (30:17):
A lot of people are going through a lot right now.
It's not just in yourneighborhood or our city and
that's a great pitch.
We're all under a lot of stressright now, or I know you're
under a lot of stress right now.
If you want to explore sometechniques to feel better, to
deal with the stress, to getaway from it all for an hour a
(30:38):
day, whatever it is, make thatclear, make that outreach.
And you have done all of this,I think, almost instinctually
right.
I don't think you came in witha plan to do all of this, did
you?
Speaker 2 (30:48):
No, this is just kind of the way I am in the world,
and it doesn't matter if I'mpromoting something I'm doing or
I'm promoting something newthat I tried, that I just found
to be incredible.
I tend to want to havegenerosity of spirit and share
that information widely, becauseif it worked for me, then it's
probably going to work forsomebody else.
Speaker 1 (31:09):
That's what was going on in my head when you were
telling me all of this yesterday.
It's like she's doing all thisstuff.
She's just doing it and I feellike I tell people all the time
to do it and I get thisresistance or a glassy eyed
stare.
And you just walked into yournew location and set it on fire.
It's awesome, congratulationsand thank you.
Tell people where they can go.
(31:30):
Even if they're not in Atlanta,and they might never have the
good fortune to walk into yourbusiness, I still think they
could learn a lot from yourwebsite and maybe anything else
that you want to share with them.
So where would that be?
Speaker 2 (31:43):
So you can find me online at physiovationcom, and
then you can also find me onInstagram my channel is called
Physiovation as well and I wouldsay, go check it out, because
you probably know somebody inAtlanta and wouldn't it be nice
for you to be able to share thisinformation with somebody that
you know.
Speaker 1 (32:02):
Excellent, and it's been my privilege to do that
with my listeners today, and soI'm glad that we did this.
It's been a delight, and I willsee you soon.
Speaker 2 (32:12):
Sounds good, thank you.
Speaker 1 (32:14):
Bye.
Thank you, includingsuggestions about people I
(32:34):
should interview and topics Ishould cover.
You can learn more about mynewsletter and content business
at primefitcontentcom and writeme at jay at primefitcontentcom
and I'm on all the socialchannels.
Again, thanks for listening.
Join me next time.
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