June 5, 2025 • 33 mins
In this episode of The Optimal Aging Podcast, host Jay Croft sits down with Rick Streb—fitness industry veteran, marketing strategist, and bestselling author—to explore how publishing a book can supercharge your fitness business. Whether you're a gym owner, trainer, or health coach, Rick explains why having your own book is more than just a vanity project—it’s a strategic marketing asset.
You’ll learn how Rick helps fitness pros turn their everyday knowledge and client stories into published books that build authority, attract ideal clients, and fuel long-term growth. From using AI tools like ChatGPT to creating targeted funnels and lead magnets, Rick shares his complete process—and why it's never been easier to get started.
👤 Guest: Rick Streb
Bio:
Rick Streb is the founder of FitnessMarketing.com and a 30-year fitness veteran who has helped nearly 200 professionals publish books to grow their businesses. A bestselling author himself, Rick combines fitness experience with marketing savvy to help others become recognized experts in their communities.
Links:
- Website: https://www.fitnessmarketing.com
- Email: rick@fitnessmarketing.com
- Phone: (573) 302-8400
🔍 Episode Topics
Why Fitness Pros Should Write Books
- Learn how a book helps you stand out, build authority, and generate leads.
How Rick Helps Clients Overcome Writing Fears
- From brain dumps to ChatGPT workflows, Rick simplifies the process.
Using AI Tools (the Right Way)
- Why most fail with AI—and how Rick’s custom GPT changes the game.
Funnel Strategy and Lead Generation
- How to turn your book into a powerful lead magnet and client conversion tool.
Jay’s Book Journey: Selling Longevity
- Jay shares his experience working with Rick on his upcoming book.
📘 Resources Mentioned
- Fitness Marketing Services: https://www.fitnessmarketing.com
- Prime Fit Content: https://primefitcontent.com
🎤 Host: Jay Croft
Jay helps gyms and studios grow with content that engages people over 50. Learn more at Prime Fit Content.
🌐 Podcast Website: https://primefitcontent.com
👍 Rate the show on Apple Podcasts – https://podcasts.apple.com/us/podcast/the-optimal-aging-podcast/id1532395738
📬 Join our email list – https://primefitcontent.com
📱 Follow us on Instagram – https://www.instagram.com/primefitcontent
📥 Contact us – jay@primefitcontent.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
And I finally sat down, wrote it and published it
and it almost immediately hitnumber one best-selling author
on.
Speaker 2 (00:12):
Amazon.
Hi everybody, I'm Jay Croft andwelcome to the Optimal Aging
Podcast, where we discuss thebusiness of exercise, healthy
living and well-being for people50 and over.
Each week, we explore whathealthy living means for
millions of people over age 50and what's coming next, with a
focus on communications, contentand making powerful connections
(00:36):
.
Hey, have you written any goodbooks lately?
Rick Streb is here to help youdo just that.
Rick has his own marketing andpublishing company and he helps
fitness professionals, gymowners, trainers, other kinds of
people turn their stories intopublished books.
Now, the goal isn't to make thebestseller list or become the
Hemingway of the weight room.
The goal is to help you standout among your competitors, to
(01:02):
become the authority for fitnessin your community or in your
niche, even if you're not awriter, even if you've never
dreamed of having your own book.
So how does having your ownbook help you grow your fitness
business?
Well, that's the topic we'regoing to be discussing today on
the Optimal Aging Podcast, whichis for gym owners and others in
(01:26):
fitness, health and well-beingwho want to grow their
businesses by engaging morepeople over 50.
And I'm your host, jay Croft,of Prime Fit Content, which
helps gyms do that with originalpremium marketing materials.
Now I've known Rick for a fewyears now.
I met him through Pat Rigsby'scoaching group Some of you might
(01:49):
be familiar with Pat and Rick'sactually been helping me
compile my thoughts into a bookwhich will be coming out shortly
with the working title SellingLongevity.
We'll see if that changes.
I'll keep you posted as we getcloser to the publication.
So let's dive right into myconversation with Rick about how
(02:11):
you can publish your own bookand how that can be helpful in
your marketing efforts.
Here we go.
Hey, rick, how are you?
Nice to see you again.
I'm great, jay, how you beenbuddy.
Well, I've been just fine.
Thank you, nice to see you, asalways.
Speaker 1 (02:25):
I appreciate being here and we always have fun
conversations, so I look forwardto this.
Speaker 2 (02:31):
Yeah, I'm looking forward to it as well.
Looking forward to tellingfolks about what you do and how
it can help them grow theirfitness business, particularly,
but not only, regarding peopleover 50, what you do can help
any gym owner or trainer growtheir audience, so that's really
important.
It's great information thatwe're going to share with them
(02:52):
today.
Before we get to all of that, Iwant you to tell us just a
little bit about your backgroundand how you got to be doing
this today.
Sure.
Speaker 1 (03:03):
Well, I've been in the fitness industry for 31
years now long time, so a lot ofwriting, fitness copy you know
emails, promotions, things likethat for my own, my own
facilities, but then also forother fitness pros as well.
(03:23):
And I want to say it was aboutyeah, it was five years ago I
finally broke down and wrote myown book.
I was making all the sameexcuses that everybody else does
about why we can't, I shouldn't, write a book, and I finally
sat down, wrote it and publishedit and it almost immediately
(03:47):
hit number one bestsellingauthor on Amazon, which in
itself is really an excitingaccomplishment.
But then, like two or threeweeks later, I was attending a
mastermind down in Orlando,florida.
I took copies of my book togive out to all the fitness pros
that were at the masterminddown in Orlando, florida.
I took copies of my book togive out to all the fitness pros
that were at the mastermind andby the end of the three days I
(04:10):
had four fitness pros come upand asked me to help them write
their book.
And after doing that with them Irealized I really enjoy doing
it a lot and so I started kindof shifting to using my
background and, you know.
(04:31):
Fitness copywriting to helpingpeople, helping fitness
professionals write a book orcreate a marketing asset, which
is the book that makes themstand out more than typical
fitness copywriting.
It makes them more of theauthority in their community, in
(04:51):
their niche.
It positions them as the go-toexpert and it also makes them
stand out when nobody knew aboutthem before.
So it just changed a wholedynamic of how I could help
fitness pros grow their businessand become more profitable.
Speaker 2 (05:11):
Okay, so out of that sort of organic event came this
business.
How many do you think thatyou've helped write?
Speaker 1 (05:29):
helped write.
In the last two and a halfyears alone, we've written
almost 200 fitness books forfitness businesses around the
United States, Canada and even acouple in the UK.
Okay, that's a lot of books.
Yes, it is.
Speaker 2 (05:39):
Okay, and so these are gym owners, trainers, that
kind of thing.
These are gym owners, trainers,that kind of thing.
Absolutely Okay.
How much do they need to beconvinced that a book will help
them?
Are they skeptical?
Do they think?
You know, nobody reads booksanymore and I don't like to
write anyway, yeah.
(06:00):
So why do they do this?
Speaker 1 (06:02):
So I mean there's all of the typical fears that we
have as human beings and fitnesspros.
You know, when we considerdoing something, we have all the
typical fears.
I don't know where to start.
Okay.
I have the knowledge, butturning it into a book feels
(06:23):
overwhelming.
I'm not sure where to begin.
You know that's totally normal.
Most first-time authors feelthis way.
But starting is simpler than itseems.
Think about this a second Everyfitness pro has a book in them
because they're telling theirbook every day.
When they're talking to aprospect and they're explaining
(06:46):
how their program is going tohelp them, that's their book.
When they're training theirclients, that is their book.
The key is to just take it andbasically begin with a brain
dump of everything they knowthat helps their clients, and
then we just turn it intowritten form.
You know so when you do that,the structure becomes very clear
(07:12):
.
You don't write the bookovernight, but you create a plan
and then, one chapter at a time, we develop this right.
Speaker 2 (07:22):
Yeah, you know I work with a lot of uh, non-writers
who say they want to write and alot in the fitness industry,
and this is true across fields.
I don't think this is limitedto this industry by any means.
A lot of people say they wantto write something and they want
to learn how to do it, but thefirst try they make they shut
(07:47):
down, and it's almost like youcan see the incident in ninth
grade English class when theteacher humiliated them or
something you know, and theycan't get past that idea that it
has to be perfect before theypublish it, or they have to be
really imaginative, or they haveto be really organized, or they
(08:10):
have to be something other thanjust whoever they are.
So I like this idea of helpingpeople who are not communicators
understand that they havestories to tell that are of
value and that can contribute totheir business right?
Speaker 1 (08:27):
Absolutely.
It gets back to the old who,not how.
Okay, the whole principle ofwho not how.
Don't figure out how to dosomething on your own.
Figure out who can do it so youcan shortcut your way to
success and you stay in yourlane and do what you're good at.
And that's kind of the premisethat this whole business now is
(08:52):
run on.
It's like you don't have to sitdown and write 25, 30,000 words
.
You know.
What we have to do is identifyexactly who your ideal client is
, okay.
And then once we know thattheir you know the demographics
of them, their psychographics,their pain points and fears,
(09:13):
their desires and benefits.
Once we know that, it is easyto write a book specifically to
that person.
And that's the key is, ifyou're right, it's like any
other marketing you're marketingto everybody.
You're probably not going toget many people, but if you
market to the right person,you're going to attract them
(09:36):
into your ecosystem.
Speaker 2 (09:38):
Right.
So how do you do this?
How do you help the gym owneror the trainer understand who
they're, what psychographics arefor crying out loud and and how
to do a data dump and all thatI mean.
I call you up and what happens.
Speaker 1 (09:53):
So what we do is we sit down and you tell me a
little bit about who you servein your business, who they are,
what they do.
You know, because you have ageneral idea of who your client
is, who your favorite client is,and then we sit down and we
refine that a little bit andfrom there I quite honestly is
(10:16):
when I rely on chat GPT, we canplug all that information and as
long as we know exactly whothat person is and exactly how
you help them, I can take thatinformation and with the proper
prompting, that's a conversationon its own.
Yeah, sure, okay, I take thatand we can generate a very
(10:40):
detailed ideal client avatar,detailed ideal client avatar.
And not only is it perfect forwriting the book.
In most cases it reallyenlightens the fitness pro into
more.
It gives them more detail abouttheir ideal client, who they
are, you know, what theiraverage income is, the way they
(11:03):
think, what motivates them, youknow.
So it helps them, not onlywriting a book, but it helps
them with other marketing andunderstanding who the person is
they're trying to get into theirbusiness.
Speaker 2 (11:15):
Hey, are you a fitness professional trying to
grow your business with peopleover 50?
If you are, then you need toknow how to communicate with
them, how to market to them andhow to get them to trust you
with their fitness, well-beingand money.
We're talking about millions ofpeople who are a little older
than the typical market that thefitness industry usually
pursues.
They have more money, more timeand better motivation to make
(11:39):
the best long-term fitnessconsumers you'll find anywhere.
If you're not focusing on them,you should be.
Prime Fit Content is the onlycontent marketing company
designed specifically to helpyou engage people in this group
and to help you distinguishyourself from competitors in
your community.
It's effective, affordable andsuper easy to use.
(12:00):
Check it out atprimefitcontentcom.
That's prime like prime of yourlife, fitcontentcom.
Back to the show.
Okay, so all I have to do is goon to ChatGPT and type in write
me a book, and it's that simple.
Speaker 1 (12:17):
Good luck with that.
Speaker 2 (12:18):
Yes, teed that up for you, rick, come on.
Speaker 1 (12:23):
That is the reason so many books do fail nowadays, I
mean everybody's trying to takea shortcut and when it comes to
writing a book, it isn't ashortcut, but if you know how to
use it, what to ask, how tostructure things, it will
(12:43):
enhance what you're doing.
But then, even at that, you douse AI a little bit, but there
still has to be that personaltouch to it.
It has to bring yourpersonality.
It has to.
You know, they have to feellike they're listening to you
speak in the book and thatdoesn't happen just by simply
(13:06):
saying oh, here's my preferredwriting style.
Again, when it comes to AI, ifyou give it garbage, it's going
to produce garbage.
So you really have to bedetailed, and what I've actually
done is I've created my ownChanchi PT box specifically for
(13:28):
writing fitness books, nothingelse.
So when we're working with aclient, we're using this and
it's asking the proper questionsso we can extract the right
information from the fitness proto make sure the book is
directed to their ideal readerabout you know.
(13:51):
So, like I said, chat, gpt isonly as good as the information
you give it, and if you don'tknow how to give it the proper
information to get the resultsyou want when it comes to
writing the book, you're goingto be spinning your wheels.
I just a gentleman actually twoweeks ago, came to me.
He had been trying for monthsto write his book using ChatGPT
(14:13):
and we got in there and welooked at it and he goes I have
my book done.
And I could see weeks and weeksand weeks of work he'd done.
He didn't have a single chapterin there because he was asking
the wrong things, right, but itwas just endless words and
endless, yeah.
And if you don't know how tostructure things, yeah, gtp
(14:36):
chant, gpt is just going to giveyou a word salad.
Yeah, sure, and word saladsdon't sell.
We need to be specific.
And so I literally got on therewith them, said, okay, here I'm
going to show you something,and we walked through just the
steps.
I was kind of outlying beforewith his ideal client.
(14:58):
He didn't even know who he waswriting to.
He thought he did, but hedidn't.
And when we got done, it wasfour or five hours I spent with
the gentleman.
I had his whole book, the firstdraft of his book written, not
the whole book, the first draftof his book written, not the
whole book, because we still hadto go back, put his personal
touches to it, make it soundlike him.
(15:19):
But you can.
You can generate a good firstdraft, an outline and a guide to
lead you.
That way, the fitness prodoesn't have to sit there and
try to write 25, 30,000 words tohave a sufficient book.
Speaker 2 (15:34):
Yeah, Well, I'll, I'll jump right in and tell you
that that was the, I think, themost helpful and the most
startling aspect of working withyou on the book that that we're
doing for me.
Um, I am a writer.
I'm not intimidated by writing20,000 words, Been a
(15:56):
professional writer since mywhole life, so that doesn't
really phase me and I could havegotten there on my own.
But what we did in lightningspeed was give me an outline.
You gave me an outline tofollow.
I can change it, I can ignoreit, I can do whatever I want,
(16:18):
but you gave me that outline tostart and that was really
helpful.
It got me excited to empty mybrain of all this information
that I have and it gave me aplace to put different things to
start.
So that was really helpful forme and I think that it would be
(16:38):
for you know, for anybody.
And I have to confess, sincewe're talking, I don't want to
talk about me the whole time,but while we're talking about me
, I'm just going to say I was alittle snobbish about this.
For a long time I've known thatpeople in the fitness industry
have written these books and Ithought, ah, you know, I'm
(16:59):
really a writer.
I actually am a writer.
If I want to write a booksomeday, I'll do it the
old-fashioned way.
You know, I'll slave away at atypewriter and make a bunch of
print copies and send them offto publishers in New York and
wait for the rejection slips andyou know all that stuff right,
Because I'm old and that's howpeople did it before the
internet.
But I kind of had to just getover myself a little bit.
(17:21):
And this book that we've gotgoing is really good.
It's got a lot of really good,useful information and it's
going to help anybody who wantsto grow their fitness business
with more people over 50.
And so I just say all that tosay that I have these prejudices
(17:42):
too.
I'm 61 years old.
I'm not a Luddite, I'm not oneof these.
The past is always better.
I'm not afraid of technology,and yet I still had this
resistance to it that it won'tbe art and it won't be sold in
Barnes and Nobles and all thatstuff.
But you know what?
We're not talking about art,we're talking about growing my
business, and there's adifference there that I feel as
(18:03):
a professional writer.
I'm guessing most fitness prosaren't going to get hung up on
which is good for them, right?
Speaker 1 (18:09):
Yeah, correct.
I mean, that's one of thethings that you know we wanted
people to understand fitnesspros especially is what writing
a book can do for a business.
You know, obviously there's theauthority and credibility where
it positions you as an industrythought leader, elevates your
brand's trustworthiness andperceived expertise.
(18:32):
You know it also increases meetappeal, leads to interviews,
podcast, innovations,invitations, guest appearances
and, quite honestly, they accessa business card on steroids.
It's far more impactful than atraditional bio or business card
(18:53):
.
Second thing is lead generationand customer acquisition.
I mean, you're going to attracthigher quality leads who
they've read your book, they'realready primed to trust and buy
from your business.
It's a very free or low costentry point to introduce new
(19:13):
customers to your services andit generates evergreen inbound
leads through book sales Ifyou're selling it on Amazon,
audible, normal Books and Noble.
But it also integratesseamlessly with funnel, and
that's huge Okay.
Integrates seamlessly withfunnel, and that's huge Okay.
(19:35):
And then, when you talk aboutbusiness growth and revenue
expansion, well, heck, itincreases the sale of your core
products or services becauseyou're educating prospects and
making them confident buyers,one you know.
It opens doors to newopportunities, like I said
before speaking engagements,consulting partnerships.
It creates additional revenuestreams through book sales.
(19:58):
You can create courses from it.
You know coaching programs andit enhances your visibility and
it does strengthen referrals.
And then you know you get intothe market and PR.
You know it encourages.
And then you know you get intothe marketing and PR.
You know it encouragesword-of-mouth marketing.
It creates viral potential.
(20:19):
It becomes a media-free or Ishould say a media-friendly If
you're wanting to get mediamarketing coverage like that,
like that pr leverage.
Journalists love quotingauthors.
They absolutely love it, and italso gives you a competitive
(20:42):
advantage over your competitors.
It differentiates fromcompetitors who haven't
published a book, allows forhigher pricing due to expert
positioning.
It attracts better clientsbecause they do value knowledge
and leadership and it makesnetworking easier and more
effective.
Speaker 2 (21:03):
People just simply respect authors more yeah, give
me some success stories ofpeople you've worked with who
have seen some good results fromthis.
You don't have to give theirnames, but just some
illustrations.
Speaker 1 (21:18):
About two years ago, I had a young fitness pro come
to me and his business wasstruggling a bit.
He was actually thinking aboutgetting another job and getting
out of the fitness industryactually thinking about getting
another job and getting out ofthe fitness industry and he's
(21:38):
I'm just going to give this onelast try.
And decided writing the book.
Was that one last try?
We wrote his book when it cameto marketing, cause I knew he
was strapped, so runningFacebook ads or social media ads
wasn't practical.
I told him.
I said all I want you to do isgive out 30 books a month, one
book a day, to somebody that'sgoing to create 30 conversations
(22:01):
that you would normally nothave.
A year later, his business wentfrom doing around $3,000 a
month to $25,000 a month, inwhich 80% of it is all online
business.
Okay, good for him, good for you.
Yeah, and that's his only onlyway of marketing is handing out
books and then creating, youknow, programs off of the book.
(22:23):
Okay, give me one more.
Um, I got another one.
Uh, gentleman, gentleman is aprofessional writer and was
wanting to actually go into the50 and over niche, ironically,
and we wrote his book and hebecame both of those other
gentlemen's and this gentleman'sboth became bestsellers on
(22:45):
Amazon.
But that's not where they'remaking their money.
They're making their money withhow it's growing their, how
they're getting new trainingclients and this gentleman has
increased his businessconsiderably.
I mean, he's a one-man show,doesn't want to grow to massive
sizes, but he's also alreadytrying to figure out where he's
(23:10):
gonna fill people into timeslots, because he's starting to
get too busy.
Speaker 2 (23:14):
Okay, good for him.
Speaker 1 (23:15):
And I'm like, I'm sorry, that's the problem.
You paid me to help you achieve.
Speaker 2 (23:21):
Yeah, yeah, okay, well, good for him, and he's
more our age.
Speaker 1 (23:26):
The first fitness pro was younger.
Second one is more our age.
Speaker 2 (23:32):
Okay.
Speaker 1 (23:32):
So it doesn't matter how old you are or how young you
are.
This works for you.
Speaker 2 (23:37):
I want you to go back to a little bit and talk about
how, uh, how it integrates withfunnels and the rest of of
marketing strategy, or it can,because I think that's uh,
that's key in my brain Um, howwe do what we as entrepreneurs,
solopreneurs, small businessowners we do all these things,
(24:00):
you know, to promote ourselves.
So if you can get a piece thatties into everything pretty
seamlessly, that's reallyhelpful.
So how does this do?
Speaker 1 (24:09):
that.
Well, when it comes to a bookfunnel, there's a couple of ways
you can do it.
You can either do a free plusshipping funnel where you give
away the book for free charge,only shipping, and then upsell
your services.
Or you can do it as a landingpage, pretty much like a lead
met digital copy of the bookinstead of a physical copy.
Offer the book as a freedownload in exchange for their
(24:33):
email address.
Now you have the opportunity tonurture them, okay, and to make
offers into other programs.
You know the key there is whatare your offers going to be?
Most fitness pros with any likeleague magnets we do and this is
a big thing that I see mostfitness pros do wrong is they go
(24:56):
from some sort of league magnetor free offer straight to a
higher, high dollar coachingprogram.
Most people aren't, aren't atthat place in their buying cycle
, so we have to have some sortof smaller offers that leads
them up to it and it sends themto where we want to go.
(25:16):
So when I'm working withfitness pros, I try to help them
also develop those.
So their readers now on theiremail list.
They take smaller steps to getto where you want them to be and
with each step, they're gettingto know you, like you trust you
, more, and the more they knowyou, like you trust you, the
(25:45):
more they're willing to spend.
Right, so we work on two becauseand I want to make this
perfectly clear when you write abook, we're not trying, we're
not doing this for book sales.
Yes, it's nice to get the booksales and everything, but we
start by figuring out what yourend game is, which is typically
growing your business.
So the book becomes, I like tocall it, the Trojan horse.
(26:06):
It's what gets you through thedoor as you pass the gatekeeper
and it starts teaching peoplewhy you're the best, best
solution for them.
Okay, and a book is an employeethat works for you 24-7, 365
days a year, never asked for araise, never asked for time off,
(26:28):
and is always delivering theexact message you want delivered
.
Speaker 2 (26:33):
Well, I'm excited to see how this know.
I guess this year I've kind ofbeen trying to deliberately
shake off some of my, some ofthe old, old ways of thinking
that I've been clinging to, andthis is this is one of them.
So it's been a real pleasure,if nothing else, to get all this
(26:54):
out.
You know, when I was a reporter, I used to call it ringing the
sponge, like I would go out andreport, gather all the
information for my article, andit was often like a sponge that
was full of water and then I'dcome back to the newsroom and
start writing and have tosqueeze out that sponge to get
all the stuff out Right.
(27:15):
And that's such an important,healthy part of any
communications effort.
You know, we all do this,trainers do this, people who
you're helping, who've neverwritten anything more than you
know a letter, are learning this.
They're so full of stuff, ofgood, valuable information, but
(27:35):
they don't have that mechanismto get it out.
Speaker 1 (27:40):
And I think that's what you're providing them.
What fitness professionals needto understand is fitness is an
authority business.
It's not a service business.
It's not a show up and postdaily business.
It's hope they reach outbusiness.
Yeah, fitness is about trust,visibility, perception and
(28:04):
positioning.
People buy from who they trust,who they see the most.
Clients don't choose trainersbased on price.
They choose them based onexpert, on perceived expertise.
So your audience isn'tcomparing your workouts.
They're comparing you, okay,they are comparing you to your
(28:24):
competition and if you don'tposition yourself like an
authority, then you're not goingto stand out, you're just going
to blend in with the rest.
You're going to get stuck inthat noise because you've never
packaged your message to standout or to claim your position as
the category of one.
Yeah, instead, you're one ofthe many.
(28:44):
So I mean there's a lot ofgreat fitness professionals.
They're brilliant, overlooked.
They're skillful but scrollable.
People scroll right by them.
Yeah, they're capable, butthey're forgettable, and it
doesn't have to be that way.
You know a book, it isn't justwords on paper.
It's a powerful business asset.
(29:05):
When it's strategically writtenand marketed, it can generate
leads, build credibility andmultiply revenue streams.
The key is leveraging the bookbeyond just selling copies,
turning it into a marketing andauthority building powerhouse.
Speaker 2 (29:26):
Okay, A few minutes ago you flashed the working
cover of my book.
Can you show us that again sowe can get another look at that?
Speaker 1 (29:35):
Yeah, let me bring it back up real quick.
There it is, come on, can yousee it?
Look at that.
Speaker 2 (29:41):
Yeah, let me bring it back up real quick.
There it is, come on, can yousee it?
Yeah, yeah, yeah, okay.
Selling longevity.
Speaker 1 (29:46):
This has been a fun project.
Speaker 2 (29:48):
Yeah, why, why has it been fun?
Speaker 1 (29:52):
Because the 25 years that I had my own fitness
facilities, I basically cateredto 50 and over folks, more 45
and over.
So this one was an easy one forme to help write, you know, and
then, when you started addingyour expertise in it, it really
(30:13):
became a powerhouse.
It became a really really goodbook that is giving fitness pros
incredible information.
It really is, so I'm excited tosee it go.
Speaker 2 (30:27):
Yeah, so am I, and I hope it does bring some value to
some people.
I think it will, and I want youto tell the folks how to get in
touch with you, what their nextstep is If they think that this
might be something that theywant to look into.
What do they do?
Speaker 1 (30:43):
Sure, they can reach out to me, rick at
fitnessmarketingcom.
They can even call me.
I give my phone number out.
I'm still old school as well,all right, let's have it, and I
answer my phone number out.
I'm still old school as well?
All right, and I answer myphone.
The only time I don't answer myphone is if I'm on a call like
this or working with anotherfitness pro and my phone number
(31:06):
is 573-302-8400.
We can just talk about if itmakes sense for you.
I'm not going to try to sellanybody something that I don't
think they should have.
We're going to see.
If it makes sense, I'll answeryour questions.
If not, I'll try to lead you inthe right direction on how to
(31:26):
market your business, becausethat's basically what my
business is is helping peoplemarket business.
This is just what I found to bethe most powerful way to market
a fitness business.
The most powerful way to marketa fitness business.
We'll have a conversation andif it makes sense, I'll tell you
.
If it doesn't make sense, Iwill tell you.
I mean, it's better for both ofus for me to be straightforward
(31:48):
.
Speaker 2 (31:48):
Yeah, absolutely Okay .
Well, good, so just email youor call you to get started.
I like that a lot and I'mlooking forward to it.
I'm ready to to make thishappen and to get this out there
, so we'll keep people posted onwhen the book becomes available
(32:11):
, and thank you for your helpwith it and thanks for joining
me today to to tell other folksabout your services.
Speaker 1 (32:19):
Oh, I enjoy this.
Like I said, we always have funconversations.
We do.
Speaker 2 (32:24):
We do Well, rick.
Thank you so much, and uh,you're off tomorrow to see Pat
Rigsby and his mastermind.
Tell them all.
I said hello.
Speaker 1 (32:32):
I will do so.
It's always fun when I get downthere with those folks.
Yeah, yeah.
And actually here soon.
Pat and I have a book comingout that we wrote together.
Okay.
Speaker 2 (32:43):
Do you want to plug that shamelessly right now?
Here's your opportunity.
Speaker 1 (32:47):
It's called um position published profit.
It's about how a book will helpyou grow your business.
I mean, if you know Pat, he'sthe leader in fitness marketing,
helping people build businesses.
He's a firm believer in writinga book.
I think he's written close to15 or 20 books himself and the
(33:09):
only reason somebody like thatdoes it is because they know it
works.
Speaker 2 (33:14):
Excellent endorsement , excellent conclusion to the
conversation.
Rick, thanks very much, mypleasure.
Thank you for listening to theOptimal Aging Podcast.
I'm your host, jay Croft ofPrimeFit Content.
I hope you enjoyed it and Ihope you'll subscribe, review
and tell a friend.
All of that helps me grow myaudience.
I hope you'll share anycomments you have with me,
(33:35):
including suggestions aboutpeople I should interview and
topics I should cover.
You can learn more about mynewsletter and content business
at primefitcontentcom and writeme at jay J-A-Y at
primefitcontentcom and I'm onall the social channels.
Again, thanks for listening.
Join me next time.
And I finally sat down, wrote it and published it
and it almost immediately hitnumber one best-selling author
on.
Speaker 2 (00:12):
Amazon.
Hi everybody, I'm Jay Croft andwelcome to the Optimal Aging
Podcast, where we discuss thebusiness of exercise, healthy
living and well-being for people50 and over.
Each week, we explore whathealthy living means for
millions of people over age 50and what's coming next, with a
focus on communications, contentand making powerful connections
(00:36):
.
Hey, have you written any goodbooks lately?
Rick Streb is here to help youdo just that.
Rick has his own marketing andpublishing company and he helps
fitness professionals, gymowners, trainers, other kinds of
people turn their stories intopublished books.
Now, the goal isn't to make thebestseller list or become the
Hemingway of the weight room.
The goal is to help you standout among your competitors, to
(01:02):
become the authority for fitnessin your community or in your
niche, even if you're not awriter, even if you've never
dreamed of having your own book.
So how does having your ownbook help you grow your fitness
business?
Well, that's the topic we'regoing to be discussing today on
the Optimal Aging Podcast, whichis for gym owners and others in
(01:26):
fitness, health and well-beingwho want to grow their
businesses by engaging morepeople over 50.
And I'm your host, jay Croft,of Prime Fit Content, which
helps gyms do that with originalpremium marketing materials.
Now I've known Rick for a fewyears now.
I met him through Pat Rigsby'scoaching group Some of you might
(01:49):
be familiar with Pat and Rick'sactually been helping me
compile my thoughts into a bookwhich will be coming out shortly
with the working title SellingLongevity.
We'll see if that changes.
I'll keep you posted as we getcloser to the publication.
So let's dive right into myconversation with Rick about how
(02:11):
you can publish your own bookand how that can be helpful in
your marketing efforts.
Here we go.
Hey, rick, how are you?
Nice to see you again.
I'm great, jay, how you beenbuddy.
Well, I've been just fine.
Thank you, nice to see you, asalways.
Speaker 1 (02:25):
I appreciate being here and we always have fun
conversations, so I look forwardto this.
Speaker 2 (02:31):
Yeah, I'm looking forward to it as well.
Looking forward to tellingfolks about what you do and how
it can help them grow theirfitness business, particularly,
but not only, regarding peopleover 50, what you do can help
any gym owner or trainer growtheir audience, so that's really
important.
It's great information thatwe're going to share with them
(02:52):
today.
Before we get to all of that, Iwant you to tell us just a
little bit about your backgroundand how you got to be doing
this today.
Sure.
Speaker 1 (03:03):
Well, I've been in the fitness industry for 31
years now long time, so a lot ofwriting, fitness copy you know
emails, promotions, things likethat for my own, my own
facilities, but then also forother fitness pros as well.
(03:23):
And I want to say it was aboutyeah, it was five years ago I
finally broke down and wrote myown book.
I was making all the sameexcuses that everybody else does
about why we can't, I shouldn't, write a book, and I finally
sat down, wrote it and publishedit and it almost immediately
(03:47):
hit number one bestsellingauthor on Amazon, which in
itself is really an excitingaccomplishment.
But then, like two or threeweeks later, I was attending a
mastermind down in Orlando,florida.
I took copies of my book togive out to all the fitness pros
that were at the masterminddown in Orlando, florida.
I took copies of my book togive out to all the fitness pros
that were at the mastermind andby the end of the three days I
(04:10):
had four fitness pros come upand asked me to help them write
their book.
And after doing that with them Irealized I really enjoy doing
it a lot and so I started kindof shifting to using my
background and, you know.
(04:31):
Fitness copywriting to helpingpeople, helping fitness
professionals write a book orcreate a marketing asset, which
is the book that makes themstand out more than typical
fitness copywriting.
It makes them more of theauthority in their community, in
(04:51):
their niche.
It positions them as the go-toexpert and it also makes them
stand out when nobody knew aboutthem before.
So it just changed a wholedynamic of how I could help
fitness pros grow their businessand become more profitable.
Speaker 2 (05:11):
Okay, so out of that sort of organic event came this
business.
How many do you think thatyou've helped write?
Speaker 1 (05:29):
helped write.
In the last two and a halfyears alone, we've written
almost 200 fitness books forfitness businesses around the
United States, Canada and even acouple in the UK.
Okay, that's a lot of books.
Yes, it is.
Speaker 2 (05:39):
Okay, and so these are gym owners, trainers, that
kind of thing.
These are gym owners, trainers,that kind of thing.
Absolutely Okay.
How much do they need to beconvinced that a book will help
them?
Are they skeptical?
Do they think?
You know, nobody reads booksanymore and I don't like to
write anyway, yeah.
(06:00):
So why do they do this?
Speaker 1 (06:02):
So I mean there's all of the typical fears that we
have as human beings and fitnesspros.
You know, when we considerdoing something, we have all the
typical fears.
I don't know where to start.
Okay.
I have the knowledge, butturning it into a book feels
(06:23):
overwhelming.
I'm not sure where to begin.
You know that's totally normal.
Most first-time authors feelthis way.
But starting is simpler than itseems.
Think about this a second Everyfitness pro has a book in them
because they're telling theirbook every day.
When they're talking to aprospect and they're explaining
(06:46):
how their program is going tohelp them, that's their book.
When they're training theirclients, that is their book.
The key is to just take it andbasically begin with a brain
dump of everything they knowthat helps their clients, and
then we just turn it intowritten form.
You know so when you do that,the structure becomes very clear
(07:12):
.
You don't write the bookovernight, but you create a plan
and then, one chapter at a time, we develop this right.
Speaker 2 (07:22):
Yeah, you know I work with a lot of uh, non-writers
who say they want to write and alot in the fitness industry,
and this is true across fields.
I don't think this is limitedto this industry by any means.
A lot of people say they wantto write something and they want
to learn how to do it, but thefirst try they make they shut
(07:47):
down, and it's almost like youcan see the incident in ninth
grade English class when theteacher humiliated them or
something you know, and theycan't get past that idea that it
has to be perfect before theypublish it, or they have to be
really imaginative, or they haveto be really organized, or they
(08:10):
have to be something other thanjust whoever they are.
So I like this idea of helpingpeople who are not communicators
understand that they havestories to tell that are of
value and that can contribute totheir business right?
Speaker 1 (08:27):
Absolutely.
It gets back to the old who,not how.
Okay, the whole principle ofwho not how.
Don't figure out how to dosomething on your own.
Figure out who can do it so youcan shortcut your way to
success and you stay in yourlane and do what you're good at.
And that's kind of the premisethat this whole business now is
(08:52):
run on.
It's like you don't have to sitdown and write 25, 30,000 words
.
You know.
What we have to do is identifyexactly who your ideal client is
, okay.
And then once we know thattheir you know the demographics
of them, their psychographics,their pain points and fears,
(09:13):
their desires and benefits.
Once we know that, it is easyto write a book specifically to
that person.
And that's the key is, ifyou're right, it's like any
other marketing you're marketingto everybody.
You're probably not going toget many people, but if you
market to the right person,you're going to attract them
(09:36):
into your ecosystem.
Speaker 2 (09:38):
Right.
So how do you do this?
How do you help the gym owneror the trainer understand who
they're, what psychographics arefor crying out loud and and how
to do a data dump and all thatI mean.
I call you up and what happens.
Speaker 1 (09:53):
So what we do is we sit down and you tell me a
little bit about who you servein your business, who they are,
what they do.
You know, because you have ageneral idea of who your client
is, who your favorite client is,and then we sit down and we
refine that a little bit andfrom there I quite honestly is
(10:16):
when I rely on chat GPT, we canplug all that information and as
long as we know exactly whothat person is and exactly how
you help them, I can take thatinformation and with the proper
prompting, that's a conversationon its own.
Yeah, sure, okay, I take thatand we can generate a very
(10:40):
detailed ideal client avatar,detailed ideal client avatar.
And not only is it perfect forwriting the book.
In most cases it reallyenlightens the fitness pro into
more.
It gives them more detail abouttheir ideal client, who they
are, you know, what theiraverage income is, the way they
(11:03):
think, what motivates them, youknow.
So it helps them, not onlywriting a book, but it helps
them with other marketing andunderstanding who the person is
they're trying to get into theirbusiness.
Speaker 2 (11:15):
Hey, are you a fitness professional trying to
grow your business with peopleover 50?
If you are, then you need toknow how to communicate with
them, how to market to them andhow to get them to trust you
with their fitness, well-beingand money.
We're talking about millions ofpeople who are a little older
than the typical market that thefitness industry usually
pursues.
They have more money, more timeand better motivation to make
(11:39):
the best long-term fitnessconsumers you'll find anywhere.
If you're not focusing on them,you should be.
Prime Fit Content is the onlycontent marketing company
designed specifically to helpyou engage people in this group
and to help you distinguishyourself from competitors in
your community.
It's effective, affordable andsuper easy to use.
(12:00):
Check it out atprimefitcontentcom.
That's prime like prime of yourlife, fitcontentcom.
Back to the show.
Okay, so all I have to do is goon to ChatGPT and type in write
me a book, and it's that simple.
Speaker 1 (12:17):
Good luck with that.
Speaker 2 (12:18):
Yes, teed that up for you, rick, come on.
Speaker 1 (12:23):
That is the reason so many books do fail nowadays, I
mean everybody's trying to takea shortcut and when it comes to
writing a book, it isn't ashortcut, but if you know how to
use it, what to ask, how tostructure things, it will
(12:43):
enhance what you're doing.
But then, even at that, you douse AI a little bit, but there
still has to be that personaltouch to it.
It has to bring yourpersonality.
It has to.
You know, they have to feellike they're listening to you
speak in the book and thatdoesn't happen just by simply
(13:06):
saying oh, here's my preferredwriting style.
Again, when it comes to AI, ifyou give it garbage, it's going
to produce garbage.
So you really have to bedetailed, and what I've actually
done is I've created my ownChanchi PT box specifically for
(13:28):
writing fitness books, nothingelse.
So when we're working with aclient, we're using this and
it's asking the proper questionsso we can extract the right
information from the fitness proto make sure the book is
directed to their ideal readerabout you know.
(13:51):
So, like I said, chat, gpt isonly as good as the information
you give it, and if you don'tknow how to give it the proper
information to get the resultsyou want when it comes to
writing the book, you're goingto be spinning your wheels.
I just a gentleman actually twoweeks ago, came to me.
He had been trying for monthsto write his book using ChatGPT
(14:13):
and we got in there and welooked at it and he goes I have
my book done.
And I could see weeks and weeksand weeks of work he'd done.
He didn't have a single chapterin there because he was asking
the wrong things, right, but itwas just endless words and
endless, yeah.
And if you don't know how tostructure things, yeah, gtp
(14:36):
chant, gpt is just going to giveyou a word salad.
Yeah, sure, and word saladsdon't sell.
We need to be specific.
And so I literally got on therewith them, said, okay, here I'm
going to show you something,and we walked through just the
steps.
I was kind of outlying beforewith his ideal client.
(14:58):
He didn't even know who he waswriting to.
He thought he did, but hedidn't.
And when we got done, it wasfour or five hours I spent with
the gentleman.
I had his whole book, the firstdraft of his book written, not
the whole book, the first draftof his book written, not the
whole book, because we still hadto go back, put his personal
touches to it, make it soundlike him.
(15:19):
But you can.
You can generate a good firstdraft, an outline and a guide to
lead you.
That way, the fitness prodoesn't have to sit there and
try to write 25, 30,000 words tohave a sufficient book.
Speaker 2 (15:34):
Yeah, Well, I'll, I'll jump right in and tell you
that that was the, I think, themost helpful and the most
startling aspect of working withyou on the book that that we're
doing for me.
Um, I am a writer.
I'm not intimidated by writing20,000 words, Been a
(15:56):
professional writer since mywhole life, so that doesn't
really phase me and I could havegotten there on my own.
But what we did in lightningspeed was give me an outline.
You gave me an outline tofollow.
I can change it, I can ignoreit, I can do whatever I want,
(16:18):
but you gave me that outline tostart and that was really
helpful.
It got me excited to empty mybrain of all this information
that I have and it gave me aplace to put different things to
start.
So that was really helpful forme and I think that it would be
(16:38):
for you know, for anybody.
And I have to confess, sincewe're talking, I don't want to
talk about me the whole time,but while we're talking about me
, I'm just going to say I was alittle snobbish about this.
For a long time I've known thatpeople in the fitness industry
have written these books and Ithought, ah, you know, I'm
(16:59):
really a writer.
I actually am a writer.
If I want to write a booksomeday, I'll do it the
old-fashioned way.
You know, I'll slave away at atypewriter and make a bunch of
print copies and send them offto publishers in New York and
wait for the rejection slips andyou know all that stuff right,
Because I'm old and that's howpeople did it before the
internet.
But I kind of had to just getover myself a little bit.
(17:21):
And this book that we've gotgoing is really good.
It's got a lot of really good,useful information and it's
going to help anybody who wantsto grow their fitness business
with more people over 50.
And so I just say all that tosay that I have these prejudices
(17:42):
too.
I'm 61 years old.
I'm not a Luddite, I'm not oneof these.
The past is always better.
I'm not afraid of technology,and yet I still had this
resistance to it that it won'tbe art and it won't be sold in
Barnes and Nobles and all thatstuff.
But you know what?
We're not talking about art,we're talking about growing my
business, and there's adifference there that I feel as
(18:03):
a professional writer.
I'm guessing most fitness prosaren't going to get hung up on
which is good for them, right?
Speaker 1 (18:09):
Yeah, correct.
I mean, that's one of thethings that you know we wanted
people to understand fitnesspros especially is what writing
a book can do for a business.
You know, obviously there's theauthority and credibility where
it positions you as an industrythought leader, elevates your
brand's trustworthiness andperceived expertise.
(18:32):
You know it also increases meetappeal, leads to interviews,
podcast, innovations,invitations, guest appearances
and, quite honestly, they accessa business card on steroids.
It's far more impactful than atraditional bio or business card
(18:53):
.
Second thing is lead generationand customer acquisition.
I mean, you're going to attracthigher quality leads who
they've read your book, they'realready primed to trust and buy
from your business.
It's a very free or low costentry point to introduce new
(19:13):
customers to your services andit generates evergreen inbound
leads through book sales Ifyou're selling it on Amazon,
audible, normal Books and Noble.
But it also integratesseamlessly with funnel, and
that's huge Okay.
Integrates seamlessly withfunnel, and that's huge Okay.
(19:35):
And then, when you talk aboutbusiness growth and revenue
expansion, well, heck, itincreases the sale of your core
products or services becauseyou're educating prospects and
making them confident buyers,one you know.
It opens doors to newopportunities, like I said
before speaking engagements,consulting partnerships.
It creates additional revenuestreams through book sales.
(19:58):
You can create courses from it.
You know coaching programs andit enhances your visibility and
it does strengthen referrals.
And then you know you get intothe market and PR.
You know it encourages.
And then you know you get intothe marketing and PR.
You know it encouragesword-of-mouth marketing.
It creates viral potential.
(20:19):
It becomes a media-free or Ishould say a media-friendly If
you're wanting to get mediamarketing coverage like that,
like that pr leverage.
Journalists love quotingauthors.
They absolutely love it, and italso gives you a competitive
(20:42):
advantage over your competitors.
It differentiates fromcompetitors who haven't
published a book, allows forhigher pricing due to expert
positioning.
It attracts better clientsbecause they do value knowledge
and leadership and it makesnetworking easier and more
effective.
Speaker 2 (21:03):
People just simply respect authors more yeah, give
me some success stories ofpeople you've worked with who
have seen some good results fromthis.
You don't have to give theirnames, but just some
illustrations.
Speaker 1 (21:18):
About two years ago, I had a young fitness pro come
to me and his business wasstruggling a bit.
He was actually thinking aboutgetting another job and getting
out of the fitness industryactually thinking about getting
another job and getting out ofthe fitness industry and he's
(21:38):
I'm just going to give this onelast try.
And decided writing the book.
Was that one last try?
We wrote his book when it cameto marketing, cause I knew he
was strapped, so runningFacebook ads or social media ads
wasn't practical.
I told him.
I said all I want you to do isgive out 30 books a month, one
book a day, to somebody that'sgoing to create 30 conversations
(22:01):
that you would normally nothave.
A year later, his business wentfrom doing around $3,000 a
month to $25,000 a month, inwhich 80% of it is all online
business.
Okay, good for him, good for you.
Yeah, and that's his only onlyway of marketing is handing out
books and then creating, youknow, programs off of the book.
(22:23):
Okay, give me one more.
Um, I got another one.
Uh, gentleman, gentleman is aprofessional writer and was
wanting to actually go into the50 and over niche, ironically,
and we wrote his book and hebecame both of those other
gentlemen's and this gentleman'sboth became bestsellers on
(22:45):
Amazon.
But that's not where they'remaking their money.
They're making their money withhow it's growing their, how
they're getting new trainingclients and this gentleman has
increased his businessconsiderably.
I mean, he's a one-man show,doesn't want to grow to massive
sizes, but he's also alreadytrying to figure out where he's
(23:10):
gonna fill people into timeslots, because he's starting to
get too busy.
Speaker 2 (23:14):
Okay, good for him.
Speaker 1 (23:15):
And I'm like, I'm sorry, that's the problem.
You paid me to help you achieve.
Speaker 2 (23:21):
Yeah, yeah, okay, well, good for him, and he's
more our age.
Speaker 1 (23:26):
The first fitness pro was younger.
Second one is more our age.
Speaker 2 (23:32):
Okay.
Speaker 1 (23:32):
So it doesn't matter how old you are or how young you
are.
This works for you.
Speaker 2 (23:37):
I want you to go back to a little bit and talk about
how, uh, how it integrates withfunnels and the rest of of
marketing strategy, or it can,because I think that's uh,
that's key in my brain Um, howwe do what we as entrepreneurs,
solopreneurs, small businessowners we do all these things,
(24:00):
you know, to promote ourselves.
So if you can get a piece thatties into everything pretty
seamlessly, that's reallyhelpful.
So how does this do?
Speaker 1 (24:09):
that.
Well, when it comes to a bookfunnel, there's a couple of ways
you can do it.
You can either do a free plusshipping funnel where you give
away the book for free charge,only shipping, and then upsell
your services.
Or you can do it as a landingpage, pretty much like a lead
met digital copy of the bookinstead of a physical copy.
Offer the book as a freedownload in exchange for their
(24:33):
email address.
Now you have the opportunity tonurture them, okay, and to make
offers into other programs.
You know the key there is whatare your offers going to be?
Most fitness pros with any likeleague magnets we do and this is
a big thing that I see mostfitness pros do wrong is they go
(24:56):
from some sort of league magnetor free offer straight to a
higher, high dollar coachingprogram.
Most people aren't, aren't atthat place in their buying cycle
, so we have to have some sortof smaller offers that leads
them up to it and it sends themto where we want to go.
(25:16):
So when I'm working withfitness pros, I try to help them
also develop those.
So their readers now on theiremail list.
They take smaller steps to getto where you want them to be and
with each step, they're gettingto know you, like you trust you
, more, and the more they knowyou, like you trust you, the
(25:45):
more they're willing to spend.
Right, so we work on two becauseand I want to make this
perfectly clear when you write abook, we're not trying, we're
not doing this for book sales.
Yes, it's nice to get the booksales and everything, but we
start by figuring out what yourend game is, which is typically
growing your business.
So the book becomes, I like tocall it, the Trojan horse.
(26:06):
It's what gets you through thedoor as you pass the gatekeeper
and it starts teaching peoplewhy you're the best, best
solution for them.
Okay, and a book is an employeethat works for you 24-7, 365
days a year, never asked for araise, never asked for time off,
(26:28):
and is always delivering theexact message you want delivered
.
Speaker 2 (26:33):
Well, I'm excited to see how this know.
I guess this year I've kind ofbeen trying to deliberately
shake off some of my, some ofthe old, old ways of thinking
that I've been clinging to, andthis is this is one of them.
So it's been a real pleasure,if nothing else, to get all this
(26:54):
out.
You know, when I was a reporter, I used to call it ringing the
sponge, like I would go out andreport, gather all the
information for my article, andit was often like a sponge that
was full of water and then I'dcome back to the newsroom and
start writing and have tosqueeze out that sponge to get
all the stuff out Right.
(27:15):
And that's such an important,healthy part of any
communications effort.
You know, we all do this,trainers do this, people who
you're helping, who've neverwritten anything more than you
know a letter, are learning this.
They're so full of stuff, ofgood, valuable information, but
(27:35):
they don't have that mechanismto get it out.
Speaker 1 (27:40):
And I think that's what you're providing them.
What fitness professionals needto understand is fitness is an
authority business.
It's not a service business.
It's not a show up and postdaily business.
It's hope they reach outbusiness.
Yeah, fitness is about trust,visibility, perception and
(28:04):
positioning.
People buy from who they trust,who they see the most.
Clients don't choose trainersbased on price.
They choose them based onexpert, on perceived expertise.
So your audience isn'tcomparing your workouts.
They're comparing you, okay,they are comparing you to your
(28:24):
competition and if you don'tposition yourself like an
authority, then you're not goingto stand out, you're just going
to blend in with the rest.
You're going to get stuck inthat noise because you've never
packaged your message to standout or to claim your position as
the category of one.
Yeah, instead, you're one ofthe many.
(28:44):
So I mean there's a lot ofgreat fitness professionals.
They're brilliant, overlooked.
They're skillful but scrollable.
People scroll right by them.
Yeah, they're capable, butthey're forgettable, and it
doesn't have to be that way.
You know a book, it isn't justwords on paper.
It's a powerful business asset.
(29:05):
When it's strategically writtenand marketed, it can generate
leads, build credibility andmultiply revenue streams.
The key is leveraging the bookbeyond just selling copies,
turning it into a marketing andauthority building powerhouse.
Speaker 2 (29:26):
Okay, A few minutes ago you flashed the working
cover of my book.
Can you show us that again sowe can get another look at that?
Speaker 1 (29:35):
Yeah, let me bring it back up real quick.
There it is, come on, can yousee it?
Look at that.
Speaker 2 (29:41):
Yeah, let me bring it back up real quick.
There it is, come on, can yousee it?
Yeah, yeah, yeah, okay.
Selling longevity.
Speaker 1 (29:46):
This has been a fun project.
Speaker 2 (29:48):
Yeah, why, why has it been fun?
Speaker 1 (29:52):
Because the 25 years that I had my own fitness
facilities, I basically cateredto 50 and over folks, more 45
and over.
So this one was an easy one forme to help write, you know, and
then, when you started addingyour expertise in it, it really
(30:13):
became a powerhouse.
It became a really really goodbook that is giving fitness pros
incredible information.
It really is, so I'm excited tosee it go.
Speaker 2 (30:27):
Yeah, so am I, and I hope it does bring some value to
some people.
I think it will, and I want youto tell the folks how to get in
touch with you, what their nextstep is If they think that this
might be something that theywant to look into.
What do they do?
Speaker 1 (30:43):
Sure, they can reach out to me, rick at
fitnessmarketingcom.
They can even call me.
I give my phone number out.
I'm still old school as well,all right, let's have it, and I
answer my phone number out.
I'm still old school as well?
All right, and I answer myphone.
The only time I don't answer myphone is if I'm on a call like
this or working with anotherfitness pro and my phone number
(31:06):
is 573-302-8400.
We can just talk about if itmakes sense for you.
I'm not going to try to sellanybody something that I don't
think they should have.
We're going to see.
If it makes sense, I'll answeryour questions.
If not, I'll try to lead you inthe right direction on how to
(31:26):
market your business, becausethat's basically what my
business is is helping peoplemarket business.
This is just what I found to bethe most powerful way to market
a fitness business.
The most powerful way to marketa fitness business.
We'll have a conversation andif it makes sense, I'll tell you
.
If it doesn't make sense, Iwill tell you.
I mean, it's better for both ofus for me to be straightforward
(31:48):
.
Speaker 2 (31:48):
Yeah, absolutely Okay .
Well, good, so just email youor call you to get started.
I like that a lot and I'mlooking forward to it.
I'm ready to to make thishappen and to get this out there
, so we'll keep people posted onwhen the book becomes available
(32:11):
, and thank you for your helpwith it and thanks for joining
me today to to tell other folksabout your services.
Speaker 1 (32:19):
Oh, I enjoy this.
Like I said, we always have funconversations.
We do.
Speaker 2 (32:24):
We do Well, rick.
Thank you so much, and uh,you're off tomorrow to see Pat
Rigsby and his mastermind.
Tell them all.
I said hello.
Speaker 1 (32:32):
I will do so.
It's always fun when I get downthere with those folks.
Yeah, yeah.
And actually here soon.
Pat and I have a book comingout that we wrote together.
Okay.
Speaker 2 (32:43):
Do you want to plug that shamelessly right now?
Here's your opportunity.
Speaker 1 (32:47):
It's called um position published profit.
It's about how a book will helpyou grow your business.
I mean, if you know Pat, he'sthe leader in fitness marketing,
helping people build businesses.
He's a firm believer in writinga book.
I think he's written close to15 or 20 books himself and the
(33:09):
only reason somebody like thatdoes it is because they know it
works.
Speaker 2 (33:14):
Excellent endorsement , excellent conclusion to the
conversation.
Rick, thanks very much, mypleasure.
Thank you for listening to theOptimal Aging Podcast.
I'm your host, jay Croft ofPrimeFit Content.
I hope you enjoyed it and Ihope you'll subscribe, review
and tell a friend.
All of that helps me grow myaudience.
I hope you'll share anycomments you have with me,
(33:35):
including suggestions aboutpeople I should interview and
topics I should cover.
You can learn more about mynewsletter and content business
at primefitcontentcom and writeme at jay J-A-Y at
primefitcontentcom and I'm onall the social channels.
Again, thanks for listening.
Join me next time.
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