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June 17, 2025 17 mins

Barbara returns to a theme she’s been hearing more and more from policymakers, educators, and industrial leaders alike: how to truly bring back American manufacturing. While much of the attention is focused on high-profile greenfield projects—brand-new, high-tech factories—there’s an equally urgent priority hiding in plain sight: transforming the factories we already have. In this episode, Barbara welcomes back Del Costy, President and Managing Director at Siemens Digital Industries, to talk about the “brownfield”—the 98 percent of U.S. manufacturers that are small and mid-sized enterprises already operating today. Del shares what he’s hearing from customers on the ground, the challenges they face with legacy systems, and the practical solutions available now. This episode reveals the technologies and strategies that can help legacy manufacturers adopt change at the speed of relevance. 

Show notes: LinkedIn Newsletter - https://www.linkedin.com/newsletters/7171212265625374720/ 

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