Optimize to Monetize

SEO does not have to be a mystery. In this episode, I’m joined by Maggie Schneider from Hilltop Help to break down what long term visibility actually looks like, and how tiny, consistent tweaks can compound into traffic and leads that don’t disappear when you stop posting.

We talk about why SEO is worth the upfront effort for coaches and course creators, how to repurpose content across multiple platforms without creating more work, ...

Are you showing up everywhere… but still feeling forgettable?

In this episode of Optimize to Monetize, Michelle breaks down why 2026 marketing isn’t about omnipresence, content volume, or chasing every platform. It’s about being remembered.

If you’re tired of creating more and more content just to stay visible, this conversation will feel like a deep exhale. Michelle reframes visibility as consistent, strategic touchpoints that compo...

If you’ve ever felt like you’re doing “all the right things” in your marketing… posting, showing up, sharing tips… and yet you still blend in like beige wallpaper, this episode is for you.

In this conversation, Jen Liddy and I get into the subtle (but powerful) pieces of the messaging puzzle that most business owners miss. Not the basic “speak to your audience’s pain points” stuff… the deeper layers that make people feel your presen...

Most content doesn’t fail because it’s bad.
It fails because it skips the moment where trust is actually built.

In this episode, Michelle breaks down the quiet conversion moments that happen before someone clicks, buys, or even knows what you sell. 

She shares what she started noticing about the content that sparked real conversations, why teaching more isn’t always the answer, and how relatability plays a bigger role in conversi...

What if the reason your business feels harder than it should has nothing to do with strategy and everything to do with identity?

In this episode of Optimize to Monetize, Michelle sits down with Mindi Huebner, the go-to subconscious success alchemist for high-achieving women when success starts to feel heavy.

This conversation goes beyond mindset and into the real lever most entrepreneurs overlook: who they are being. 

Mindi breaks dow...

If finances feel like the least fun part of your business but you know they matter, this episode will change how you approach them.

Kimberly Tara is a CPA and the go to guide for women entrepreneurs who want to stop guessing, stop avoiding their numbers, and start running their business like an actual CEO. We talk tax strategy, write off myths, S corp truth, and the real reason you cannot wait until “tax time” to get serious about y...

Struggling with client engagement in your coaching program?

In this episode of Optimize to Monetize, Michelle breaks down why so many coaches lose client momentum after the initial excitement fades and what actually keeps clients engaged long term.

You’ll learn why motivation isn’t enough, how overwhelm quietly kills results, and the simple WOW framework that helps coaches improve client retention, outcomes, referrals, and repeat sal...

If video feels like a lot… this episode is going to calm your nervous system.

I’m joined by Keenya Kelly, the TikTok Queen, to talk about how to actually use video to grow your brand across TikTok, Instagram, Facebook, YouTube Shorts, and beyond, without overthinking every post or burning yourself out.

We’re breaking down simple systems, smart content tweaks, and the small shifts that create the 1% Effect when it comes to visibility ...

Scaling your online business shouldn’t feel this complicated… but for a lot of coaches and course creators, it does.

More content.
More tools.
More strategies.
And somehow, growth still feels harder than it should.

In this episode of the Optimize to Monetize podcast, Michelle breaks down the three must-have funnels for 2026, the ones that will quietly do the heavy lifting behind the scenes so you can scale smarter, not ha...

What if I told you that 90% of your buyers have already made their decision about working with you before they ever land on your sales page?

They're not sitting there reading every word, weighing pros and cons. The decision? Already made.

So if your sales page isn't doing the selling, then what is?

Your silent funnel is.

In this episode, we're breaking down what your buyers are actually paying attention to, the five crit...

If you want your marketing to actually work in 2026, the time to pivot isn’t next year,  it’s right now.

In today’s episode, Michelle pulls back the curtain on the real shifts happening in marketing (the ones no one is talking about yet)… and breaks down the strategies that will separate the brands who dominate from the brands who get left behind.

Forget posting more.
Forget chasing trends.
Forget copying what worked in 2019.

...

When you're stuck in a growth plateau, it feels like there are a million things you could be fixing in your online business. Your funnel conversion rates are down. Your course launch didn't hit goals. Your marketing strategy feels chaotic.

But how do you know which lever to pull first?

In this episode, I'm breaking down the exact framework I use with coaching clients to turn chaotic marketing funnels into predictable r...

When everything feels off in your business, it's tempting to blow it all up and start over. But here's the truth: your business isn't broken… your focus is.

You're not stuck because you're not doing enough. You're stuck because you're doing too much of the wrong things. Once you know where your bottleneck is, you can stop spinning your wheels and start making strategic 1% shifts that actually move ...

Welcome to the relaunch of the podcast with a new name…Optimize to Monetize™!

This is episode 300, and if you're stuck in a growth plateau, spinning your wheels, or wondering why your funnel stopped converting, this episode is for you.

In this episode, I'm sharing:

• Why I rebranded the podcast (and what it has to do with finding my actual zone of genius after 10 years in business)
• The difference between growth and scale an...

Feeling like you're drowning in your to-do list while your business screams for your attention? You're putting in 50+ hour weeks, but somehow STILL can't break through to that next level…

The problem? You're stuck doing tasks that cost way less than what you're worth and those "systems" you think you have are actually keeping you chained to your desk.

Today we're chatting with Esther Inman, the...

If you're making decisions based on "gut feelings" instead of actual data, you're basically playing business roulette. Spoiler alert: The house always wins.

The difference between struggling coaches and seven-figure coaches is not luck or talent... It’s tracking the RIGHT metrics and making CEO-level decisions based on cold, hard facts (not wishful thinking).

In this episode, I'm spilling my complete "CE...

That sinking feeling when you see *that* client's name pop up in your inbox? Yep, we've ALL been there...

Hanging on to energy-draining clients who question everything, implement nothing, and have you working harder on THEIR success than they are.

In this episode, I'm dishing the honest truth about the art of "blessing and releasing" clients who are flat-out wrong for your business. I share my personal story ...

Fully booked but exhausted AF? Your coaching business looks amazing on paper, but you're working harder than ever with zero breakthrough. Not cool.

The problem isn't your coaching—it's that you've built "digital busy work" instead of true systems. Those disconnected tools aren't just frustrating... they're the invisible ceiling on your growth and the direct cause of your burnout!

In this episod...

Public Speaking Coach Aurora Gregory was just 14 when she stepped onto her first stage—a shaky 8th grader, reluctantly roped into a local speech contest by her social studies teacher. She didn’t win, but she did walk away with two truths that still guide her work today: A powerful story can hold an entire room and the person with the mic is the most visible person in any space.

The reality is, if you’re not tapping into speaking as ...