Dr. Kristie Nguyen has 18+ years of experience as an optometrist, helping people improve their vision and eye health. She also has a keen interest in digital marketing and social media, and she uses these skills to promote eyecare products and services to a wider audience.
In this episode, Dr. Kristie Nguyen talks about the strategic use of social media to grow a successful optometry practice. Drawing from personal experiences, Dr. Nguyen shares valuable insights into content creation, consistent engagement, and the importance of a recognizable personal brand.
Key Takeaways:
1. Create content and have fun doing it.
2. Networking and genuine connections can lead to unexpected opportunities.
3. Leverage social media for brand promotion.
Connect with Dr. Kristie Nguyen
LinkedIn: http://linkedin.com/in/drkristienguyen
Instagram: https://www.instagram.com/dr.kristienguyen
Tiktok: https://www.tiktok.com/@dr.kristienguyen
Timestamps
00:00 Introduction and Dr. Kristie Nguyen's journey in optometry and social media marketing.
04:12 The importance of consistent sharing and engaging with other content on social media.
08:45 Benefits of hiring a brand ambassador and maintaining boundaries between personal and professional content.
11:30 Networking and making authentic connections; the story behind connecting with Go Eyewear.
16:02 The role of visual identity and Dr. Nguyen's consistent and bold hair color choices.
20:50 Discussion on industry changes: expanding licensure and laser treatments for optometrists.
23:15 Patient loyalty and the extent to which they will travel for good healthcare.
27:30 The inclusive nature of LinkedIn and making cross-industry connections.
31:45 Advice for technology companies on making business information accessible.
35:50 Closing thoughts and promotion of icclearly.com for remote healthcare opportunities.
Talk with Peter Precht: www.eyecclearly.com
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