Dr. Kristie Nguyen has 18+ years of experience as an optometrist, helping people improve their vision and eye health. She also has a keen interest in digital marketing and social media, and she uses these skills to promote eyecare products and services to a wider audience.
In this episode, Dr. Kristie Nguyen talks about the strategic use of social media to grow a successful optometry practice. Drawing from personal experiences, Dr. Nguyen shares valuable insights into content creation, consistent engagement, and the importance of a recognizable personal brand.
Key Takeaways:
1. Create content and have fun doing it.
2. Networking and genuine connections can lead to unexpected opportunities.
3. Leverage social media for brand promotion.
Connect with Dr. Kristie Nguyen
LinkedIn: http://linkedin.com/in/drkristienguyen
Instagram: https://www.instagram.com/dr.kristienguyen
Tiktok: https://www.tiktok.com/@dr.kristienguyen
Timestamps
00:00 Introduction and Dr. Kristie Nguyen's journey in optometry and social media marketing.
04:12 The importance of consistent sharing and engaging with other content on social media.
08:45 Benefits of hiring a brand ambassador and maintaining boundaries between personal and professional content.
11:30 Networking and making authentic connections; the story behind connecting with Go Eyewear.
16:02 The role of visual identity and Dr. Nguyen's consistent and bold hair color choices.
20:50 Discussion on industry changes: expanding licensure and laser treatments for optometrists.
23:15 Patient loyalty and the extent to which they will travel for good healthcare.
27:30 The inclusive nature of LinkedIn and making cross-industry connections.
31:45 Advice for technology companies on making business information accessible.
35:50 Closing thoughts and promotion of icclearly.com for remote healthcare opportunities.
Talk with Peter Precht: www.eyecclearly.com
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.