Helen Whitaker is a passionate and dedicated optician who entered the industry in 2012 with a keen interest in providing the best care for her clients. Despite starting relatively late in the game, she quickly made a name for herself and established her own mobile optical business within three years. Her business was driven by empathy and a desire to provide the best service for her clients. Whitaker's journey is a testament to her determination and commitment to the optical industry.
During our conversation, Helen delves into the strategies and processes necessary to meet the expectations and requirements of the perfect client. She emphasizes the importance of developing a niche and positioning yourself as the brand, rather than just the product or frames. Advertising plays a crucial role, and Helen shares valuable insights on targeting the right audience on the right platform.
Helen shares valuable advice on delegation and optimizing different processes to cater to the perfect client. She highlights the benefits of using an online scheduling app for easy appointment bookings and utilizing free QR codes to gather client reviews.
Throughout our conversation, we also touch upon the significance of immediate action, creating a workplace that both the optician and client love, and the rewarding aspects of helping people see clearly. Business education and mentorship are also addressed, with Helen stressing the importance of these in her program.
Key Takeaways from the Episode:
1. Develop a Niche: Understanding the importance of developing a niche is key in presenting the right message to the perfect client. It's not just about the products or frames; you are the brand.
2. Targeted Advertising: To attract the right clientele, it is crucial to advertise on the right platforms and to the right audience. Utilize the power of digital marketing to reach your target market effectively.
3. Power and Delegation: Building a profitable and sustainable business requires effective delegation and an efficient business model. Delegate tasks that don't require your direct involvement and concentrate on developing processes to serve your ideal clients.
Connect with Helen: https://go.oncehub.com/HelenSecureVision
Timestamps
02:49 Fascinating video on territory management & marketing.
04:15 Say the right thing, right time, right people, sales
09:18 Develop niche by targeting specific client preferences.
12:29 Online orders right way, success selling product.
13:16 Engage with perfect clients where they are.
17:29 Losing motivation, finding perfect client, long-term success.
22:33 Opticians, optical, relationships, territory, marketing, accessible business.
23:41 Webinar summarizes mobile optical business possibilities. Strategy call.
28:05 Creating mobile app to help people.
Talk with Peter Precht: www.eyecclearly.com
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