Jennifer Gill is a licensed optician with over 20 years of experience in optical management, human resources, employee development, and marketing. She works at Eyetastic Services, a company with an aim to drive innovation, enhance patient care, and create a stronger, more united community by finding the best candidates for the practice roles.
Peter and Jennifer Gill dive into the state of opticianry today, discussing the mix of ages and backgrounds among opticians, as well as the challenges of finding skilled opticians in certain areas. They explore the importance of marketing and showcasing the culture of eye care practices to attract candidates, with a particular emphasis on social media platforms like LinkedIn.
The conversation also touches on the role of automation in the industry and the need for ongoing education and practical training for opticians. Lastly, Peter and Jennifer discuss the exciting upcoming event, the Eyewear Artwalk, and its potential to connect eye care professionals, practices, and customers in a virtual environment.
Key Takeaways
- Culture and marketing attract staff and patients.
- Automation needs education in Eye Care.
- Online sales impact eyewear's evolving future.
Connect with Jennifer Gill:
Website: www.eyetasticservices.com
Timestamps
02:45 Opticians and medical exposure inspire career interest.
03:38 Opportunities to recruit and market for practices.
07:42 Optical art integrates fashion, style, and medicine.
10:36 The vast reach of marketing is fascinating.
14:31 Florida education good, other states lacking licensing. Influx of younger opticians, future automation.
19:29 Feel good videos connect professionals on LinkedIn.
22:15 Art Walk 2024: Virtual connection, business implications.
23:47 Opticians' advice can boost sales, practice growth.
Talk with Peter Precht: www.eyecclearly.com
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